HNDRX®’s Post

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People always ask where the name HNDRX came from. Born from listening to Jimi Hendrix and sipping Hendricks Gin , our name emerged in a stroke of utter genius. We simply removed the vowels, and here we are—HNDRX. *Just to be clear – we've refined our process since then. But there's more to it. Hendrix wasn't just a musician; he was a revolutionary. He redefined what music could be, pushing boundaries and breaking conventions. At HNDRX, we channel that same spirit. We believe that the best ideas come from those who dare to defy the norm, challenge convention and think differently. Naming our business HNDRX was our way of paying homage to this mindset. It’s a reminder that innovation often comes from the most unexpected places. We didn’t follow a traditional path; we created our own. And that's how we approach everything we do. In a world that often rewards conformity, we find strength in the unconventional. We believe in the power of big ideas, audacious thinking and delicious gin. Our journey started with a moment of inspiration, and it continues with a commitment to challenging the status quo and shifting perceptions. Do you have an interesting story about your company name? #naming #branding #strategy #hndrx #design

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