NJ Hospitality Alliance’s Post

🍽️ Boost Your Restaurant's Success with Google Ads: Discover the Power of Performance Max Campaigns! Are you a restaurant owner looking to attract more diners and boost your business's growth? Say hello to Performance Max campaigns - the secret ingredient to maximizing your restaurant's success with Google Ads! 🔍 What are Performance Max Campaigns? Performance Max campaigns are a game-changer for restaurant owners seeking to elevate their online presence. Powered by Google's advanced machine learning technology, Performance Max campaigns optimize your ad placements across various platforms, including Google Search, Display, YouTube, and more. Whether you're aiming to drive reservations, online orders, or foot traffic to your establishment, Performance Max campaigns are designed to deliver results that matter most to your restaurant's success. 📈 Benefits of Performance Max Campaigns for Restaurants: 1- Increased Visibility: Reach hungry diners wherever they are online, from search engine results to popular foodie websites and YouTube cooking channels. 2- Targeted Reach: Target your ads to local customers in your area, ensuring that your restaurant is top of mind when they're craving a delicious meal. 3- Dynamic Optimization: Google's machine learning algorithms continuously analyze data to optimize your ad performance, ensuring that your restaurant is showcased to the right audience at the right time. 4- Cost-Efficient Advertising: With Performance Max campaigns, you have control over your advertising budget, allowing you to allocate funds effectively and maximize your return on investment. 💡 How Can Performance Max Campaigns Benefit Your Restaurant? Whether you're promoting a special menu, launching a new dish, or simply aiming to increase foot traffic during peak hours, Performance Max campaigns provide a powerful platform to achieve your restaurant's marketing goals. By leveraging the full potential of Google Ads, you can attract more diners, boost reservations and online orders, and ultimately drive growth for your restaurant business. Hungry for success? Explore Performance Max campaigns and watch your restaurant thrive in the digital landscape! #RestaurantMarketing #PerformanceMax #DigitalAdvertising #GoogleAds #Foodie #LocalBusiness

Wondering how we help local businesses thrive? 📈 Over 90% of our partners are #smallbusinesses. Our aim is to become the partner of choice for small to medium sized businesses, supporting them to reach their full potential. We help businesses grow and help them digitalise by giving them access the right tools to create brand awareness, attract new customers and increase their sales. Read more about our offering, #Glovo Partners Ads, below 👇

🚀 Attention Restaurant Marketing Leaders and Operators of 5-100 location groups!🚀 Nift, a game-changing advertising model with incentives for all stakeholders, is embarking on a groundbreaking phase of expansion. As part of our growth strategy, we are thrilled to introduce Nift to multi-unit restaurant groups and franchises, opening doors to unparalleled opportunities for your business. 🌟 What is Nift? 🌟 Nift operates on a revolutionary concept where Partner Brands, including industry giants like Uber and MINDBODY, express gratitude to millions of customers through Nift gift vouchers. These tokens of appreciation are given for actions such as using their service, downloading their app, writing a review, or referring a friend. Consumers, in return, use these Nift gift vouchers as incentives to explore and engage with new ecommerce or restaurant brands aligned with their interests. Notably, the average order generated by Nift-driven consumer engagement often exceeds an advertiser’s average order by 2X. In essence, gifts outperform traditional ads with Nift. 💡 Key Benefits for Advertisers: - Reach a fresh audience of top-of-funnel consumers within your market. - Gain new customers cost-effectively. - Connect with pre-vetted valuable customers from other businesses. - Measure redemption and repeat rate and transitioning into your loyalty program. 🌐 The Win-Win Scenario: Nift creates a symbiotic relationship for all parties involved. Consumers receive meaningful thank-you gifts, advertisers acquire new customers efficiently, and partner brands enjoy a no-cost method to express gratitude and incentivize users, all while unlocking new recurring revenue potential. 📈 The Next Frontier: Multi-Unit Restaurant Groups and Franchises! Now, with our expansion into your domain, Nift is set to bring even more value to both consumers and businesses alike. If you're eager to explore this innovative digital marketing channel and potentially join our pilot program, let's connect! We're already working with dozens of multi-unit brands that want to see how Nift can build brand awareness in addition to driving new customers to their business. 📅 Book Your Slot Now: Meetings Calendar- https://lnkd.in/eS3768WN Seize this opportunity to revolutionize your restaurant group's marketing strategy with Nift. Let's shape the future of digital marketing together! 🚀 https://lnkd.in/eugzAHzZ #GiftsAreBetterThanAds #DigitalMarketing #Nift

+12 Top Restaurant Marketing Trends in 2024 By Brightery Marketing Agency For Restaurants As we look towards 2024, digital marketing trends are set to reshape the way restaurants engage with their customers. In this blog post, we will delve into the top trends shaping the industry… Read More https://lnkd.in/dcXNnjjd

From Passive Service to Proactive Engagement: The Shift in Restaurant Marketing Gone are the days when customers passively stumbled upon restaurants and simply "got used to" their offerings. In today's digital landscape, the onus is firmly on restaurants to proactively seek out customers, capture their attention, and actively cultivate their loyalty. From Waiting to Seeking: Restaurants can no longer wait for customers to walk through the door. They must actively engage in online marketing, leveraging social media, targeted advertising, and online directories to reach their target audience. From Attraction to Allure: The competition for diners is fierce. Restaurants need to go beyond merely "attracting" customers. They must develop compelling value propositions that address customers' specific needs and desires, creating a strong emotional connection with their brand. From Fixed Menus to Fluid Preferences: In the past, restaurants offered a set menu and hoped it would appeal to a broad audience. Now, personalization is key. By gathering customer data and feedback, restaurants can tailor their menus and offerings to individual preferences, creating a more customized and satisfying experience. This was my exoetience … what’s yours?

Craving customers? Here's your blueprint! In the competitive U.S. restaurant scene, standing out requires smart marketing. After reading this article posted on perfectvenue.com, I grew insight on how to showcase and attract customers to new openings of restaurants/bar's. Start by building a website that does more than just display your menu- offer features like online ordering and easy table reservations to make it seamless for customers to connect with you. Social media platforms like Instagram and TikTok are essential for engaging your audience. Sharing behind-the-scenes moments, showcasing your dishes/cocktails, and implementing contests or encouraging user-generated content can help build brand loyalty and keep your restaurant at top of mind awareness . Local SEO is key to attracting nearby customers, so make sure your Google Business Profile is fully updated with accurate details and appealing photos. Using local keywords on your website increases your chances of showing up in local search results and driving foot traffic. Partnering with local influencers can also expand your reach and create buzz around your restaurant, while loyalty programs are a great way to reward regular customers and keep them coming back for more. Lastly, paid ads with geo-targeting on platforms like Facebook and Google can help you reach the right audience at the right time. By focusing your ads on local customers who are ready to dine out, you ensure that your marketing efforts are reaching those most likely to convert. Combining these strategies will help your restaurant/bar carve out a unique space in a competitive market. What factors pull you in when choosing a restaurant? #RestaurantGrowth #BarBranding #HospitalityIndustry

As marketing budgets of the restaurant industry expand from about 8% to nearly 20% the focus is shifting from mere creativity to consumer relevance, according to industry experts. https://lnkd.in/dpuHsNTf #restaurantindustry #PersonalizedMarketing #consumertrends #marketingstrategies #CustomerEngagement #genzmarketing #HospitalityTrends #DigitalMarketing #DataDrivenMarketing #customerloyalty #aIinmarketing #restaurantgrowth #TechInHospitality #MarketingInnovation

The campaign with OtterHalf and Stellar Ace aims to delight daily MRT commuters with exclusive dining deals, transforming their everyday journeys into culinary adventures through Oddle Eats. Talking about the campaign, Wei Lin Tan, country manager of Oddle, said, “This campaign is incredibly exciting as it benefits both commuters and our restaurant partners. Commuters can easily access exclusive dining deals during their daily travels, while our restaurant partners gain increased visibility and customer engagement through this strategic partnership.” Meanwhile, Cassandra Ong, founder of OtterHalf, commented, “Our initial concept played on the word ‘tap,’ highlighting that the best dining deals are just one tap away. During the review period, we decided to amplify the call-to-action to ensure that viewers clearly understand what they need to do to claim the deal.” #oohadvertising #campaign #singapore ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

Are you a restaurant marketer looking to boost your customer base and drive more foot traffic? Look no further! 🍽️ Nift, the game-changer in customer acquisition, is here to revolutionize how restaurants connect with new patrons. Let me tell you why Nift is the secret sauce for your restaurant’s success: 1) Unlock New Customers: Nift partners with premium consumer apps, creating a closed ecosystem of highly engaged customers. These aren’t just any customers; they’re net new, eager to explore what your restaurant has to offer. 2) Real-Time Tracking and Reporting: Say goodbye to guesswork! With Nift, you get real-time insights into customer behavior. Our patented AI leverages first-party data to find incremental net new customers, hitting acquisition goals while keeping costs in check. James Buell, COO of World of Beer, attests: “With Nift, I can track it in real time. I've got weekly reporting by location, saying here's how many folks picked you out of those folks who came in and I can validate it against our POS and then I know how much they're spending. I know when those folks opt in, how much they're spending, and what it looks like in their basket size.” 3) Attention Driver: Nift helps get your restaurant noticed. Leveraging millions of valuable consumer actions each month, we deliver a strong branded experience. And guess what? Nothing grabs attention like a surprise gift! 4) Seamless Integration: Nift taps into an exclusive audience within consumer apps like Tinder, Afterpay, Mindbody, and Meetup. How Nift Works: 1) Fully Managed Service: You provide the assets, and we handle the rest. From creative development to remarketing emails, we optimize your campaign for fast and efficient growth. 2) Budget Optimization: We create a test plan to hit your CPA goals, optimizing for CAC and LTV. You’ll have access to all metrics needed to calculate ROAS as you scale. 3) Define Your “Gift”: A Nift is a personalized ‘thank you’ gift offered within consumer apps. It’s a unique, high-quality gift that makes someone feel special and drives conversion. 4) Track Results: When customers select your restaurant, they’re immediately taken to your site to complete their transaction - no attribution slippage. Ready to supercharge your restaurant’s growth? Lear more today at: https://hubs.li/Q02tLR-D0

You're in the mood for pizza. Where are you ordering from? If you're a quick service restaurant, you want that customer (well, every customer) to choose you. Making this a reality requires more than tasty food and a snazzy logo. ...it's about being where your customers are looking. That means tapping into the power of location-based targeting. Think about it: 🍔 Hungry for a burger after work? An ad for your mouthwatering specials pops up as someone commutes home. 🥡 Family craving takeout on a rainy night? Your delivery offer appears right when they're scrolling for dinner options. 🥗 New to the area looking for lunch? Your restaurant shows up as a top recommendation in their map search. This isn't magic; it's smart marketing with a hyper-local touch. Want to learn how? Check out our latest blog post : https://lnkd.in/epaGw9au We'll show you how to get your quick-service restaurant on the map...and in hungry customers' minds.