Aldi continue to excel in their social media strategy using humour 🙌🙌🙌 Eliciting a positive emotional reaction to marketing has been shown to increase consumers' engagement with a brand. In addition to improving brand percepton, recognition and recall. All of which Aldi benefit from with posts such as these - all whilst providing an important reminder to get out and vote! Looking to do something similar but not sure how it will land? At KHWS, we are able to uncover the unconscious emotional response to marketing using EEG. This way you can be sure your marketing elicits the best reaction without the risk.
Don’t forget to vote folks x
Senior Strategist at KHWS
6moI love how this returns to the well of the Caterpillar cake "row" (which Aldi seemingly won) to reward those who possess more brand engagement. Can you work out all the supermarket brands from the descriptions?