HOMAGE’s Post

https://lnkd.in/eag4Mzh8 LA Clippers Rules for "The Wall" and the Genius of Ballmer's Latest Innovation - ❌ Cheering for the opposing team  - ❌ Wearing gear affiliated with opponents - Reselling tickets is only permitted through the Clippers marketplace - Clippers fans must be Chuckmark-certified - Season-ticket cost of purchase on "The Wall" varies from $5,000 to $25,000 The pulse of many sporting organizations can largely be measured in analyzing the supporters they've garnered and their demeanor. Superfandom is most evident throughout sporting history with international football's 'Ultras,' a term defining a type of association of football fans who are famed for their fanatical support. Origination of the modern-day Ultras took influence from the Torcidas organizadas, a Brazilian football form of superfandom that took its inception in the latter end of the 1930s. In Italy, the next generation of Ultras morphed into a supporting cast that evolved into a recognized element of match-winning strategy and tactics: the metaphorical "twelfth player." As the beating heart of many organizations, Ultras hold commendable respect for their continued efforts in bolstering club enthusiasm. It comes as no surprise that Steve Ballmer, LA Clippers owner and ingenious creator in a multitude of spaces, has put an emphasis not just on the in-venue experience for casual fans but on embarking on his own variation of the Ultra mentality. In developing The Wall, a 51-row high Clipper superfan section that has restricted access to deliver Clipper-only supporters, this fan feature is an assimilation toward the mentality various other organizations have on an extraordinary level. Deloitte's 'The Stadium Experience Keeping sports fans engaged—and loyal' report outlines a clear necessity for teams to implement fan experience drivers that will amass continued retention. Findings are evident that “As broadcast and over-the-top streaming channels continue to improve, though, teams will need to go beyond these foundational elements to elevate, personalize, and connect the disparate elements of the in-stadium experience. They will need to compete across the attributes that make up the stadium playing field of today and differentiate with new experiences" The “basketball heaven” Ballmer refers to his developing Intuit Dome as, has aims to become the “penultimate basketball experience on the planet.” In cultivating a Clipper-only superfan section, procedural steps of verification toward fandom are enforced to procure a collection of genuine supporters; whether it be following Clipper social media, buying a jersey, or other various engagement habits, Ballmer is taking actionable steps to bring a familial culture to the Intuit Dome. While no culture will ever be the same, the fabrics evident in Ultra fandom should soon be found in Inglewood. #sportsbusiness #nba #sports

For those who didn’t see it -here is Part II of my interview on sports betting integrity. Thanks for all of the positive feedback on the piece and to Insider Sport for the opportunity to shine a light on such an important topic. #sportsbetting #integrity #canadiangamingsummt

It's week zero, so collegiate NIL will be in the news. NIL is new for NCAA athletes, but the rest of us have always had the right to license our name, image, and likeness. Right now, one of the biggest fights in sports is about memorabilia licensing. Panini America (who owns the Donruss card brand) is suing Fanatics, Inc. (who owns the Topps card brand) for anti-trust violations. Fanatics is suing Panini for intentional business interference. Why? Right now Panini has the exclusive rights to produce trading cards for the NBA and the NFL. By 2026, Fanatics will have those exclusive rights, along with the exclusive rights to MLB trading cards. These are big businesses. The NBA and MLB got equity stakes for switching to Fanatics. Fanatics trading card business is valued at $10.4 billion. That's about a third of its $31 billion total valuation. https://lnkd.in/dhqD7HrU

Fanatics is set to revolutionize the sports collectibles universe with its deep connections to leagues and star athletes. The recent entry into the trading card market, marked by the acquisition of Topps, has sent shockwaves through the industry. Fanatics aims to inject Hollywood glamor, deep pockets, and exclusive partnerships into the collectibles world, making it not just relevant but "cool, fun, and exciting." However, the move has stirred controversy, leading to lawsuits, such as the one filed by Panini, Fanatics' main competitor. The clash of titans reflects the tensions arising from exclusive deals that may stifle competition and innovation. Fanatics' approach involves consolidating the industry, cutting out middlemen, and directly engaging with sports leagues and athletes. Innovations like Fanatics Live showcase the company's commitment to transforming the hobby, with one-of-a-kind cards and live breaking creating a buzz. The battle for supremacy unfolds, leaving hobby shops, collectors, and industry players adapting to the winds of change. Whether Fanatics will take over the world remains uncertain, but the sports collectibles industry is in for a thrilling ride! #GameChanger #FanaticsTakeover #CollectiblesDisruption

We had a great conversation with Jill at Sports Handle about our new product, the Athlete Response Monitor (ARM). Ultimately, we aim to move away from the rigid 'No'-based systems that leagues have constructed to keep players separate from online gaming. Instead, we envision a more permissive 'Yes' approach that empowers teams, leagues, and players to exercise greater insight to their online gaming experiences. #sportsbook #betting #compliance #identity https://lnkd.in/gv8dqwrS

In sports, team colours aren't just about looking good – they're like a team's signature. You know, like how each superhero has their own colours? Well, teams have them too! Let's check out the cool colours that make teams stand out. 1. **Red, White & Blue:** Think about the New York Yankees or the New England Patriots – their colours are like the American flag. It shows they're all about strength and history. 2. **Black & Gold Domination:** Teams like the Pittsburgh Steelers and the Los Angeles Lakers look super cool in black and gold. It's like they're saying, "We're here to win, and we're not messing around!" 3. **Green & Yellow Fun:** Ever seen the Green Bay Packers play? They wear green and yellow, and it gives off this fun and fresh vibe. It's like they're bringing nature to the game! 4. **Orange & Blue Energy:** Look at the Denver Broncos – they wear orange and blue. Those colours make you feel the excitement, right? Like they're always ready for action. 5. **Purple & Gold Royalty:** Teams like the Los Angeles Lakers wear purple and gold – it's like they're kings of the court. These colours scream success and importance. 6. **Navy & White Classic:** Teams like the New York Yankees and Dallas Cowboys keep it simple with navy and white. It's a classic look, like your favourite pair of jeans – always cool. 7. **Red & Yellow Dynamism:** When you see the San Francisco 49ers playing, notice their red and yellow colours. It's like they're bringing all the energy to the game! So, these team colours are not just about fashion. They tell stories of history, strength, fun, and excitement. It's like each team has its own superhero costume, ready to conquer the game!

US betting market's development has been insane. Starting from a standing start, it's now up to $7.5bn in revenue, with projections to reach $40bn by 2030, with some of the biggest states yet to open the door to legal sports betting. In just a few years, we've seen 2 businesses originally built on fantasy sports dominate the marketplace, whilst many others have come and gone. FanDuel are making some of the most interesting moves in driving market share, moving further into the realm of being a media business with the launch of a dedicated FAST channel, sponsorship of the McAfee show, and various partnerships across the industry. And then you have the moves made by PENN Entertainment, Inc, who aim to disrupt the marketplace with their ESPN, $1.5bn deal. I've yet to meet anyone that sees how this bet will work where the Barstool Sports fell so short, but it's by no means going to remain a 2 horse race over the next decade with several other players to have a crack at the big market opportunity. Hear a full breakdown with Chris Stone, Ed Dixon and I on the latest #StreamTimeSports. Subscribe here: https://lnkd.in/eUNGkrKq

G8RTech is honored to be featured in Texas Monthly! The article recounts the story of how our Founder & CEO Carter Hogg came up with the idea for the G8RSkin, and his decision to start G8RTech. The article also highlights the release of our newest product, the G8RSkin Shiesty! The Shiesty is the result of our incredible team's effort to advance the sports technology industry and help prevent concussions. You can visit G8RTech.com to learn more about the shiesty, and purchase yours today! See the full article below to learn more about our company and how we're making a difference!

https://lnkd.in/dZtqSN-y If you haven’t heard: LED courts will make its debut next weekend at the National Basketball Association (NBA) All Star Game, and I couldn’t be more excited. On a recent tour of Barclays Center with Preston Robert Tisch Institute for Global Sport Program, I inquired about the use of LED courts in the NBA. LED courts gives an arena the fast and versatile ability to switch their courts from one team, such as the Brooklyn Nets , to another team, such as New York Liberty . But not only teams - types of courts, too. LED courts will not doubt enhance the fan experience. To be able to track and view a replay of the players movements, real-time stats after a basket, and so many things that fans want, will keep the fans engaged throughout the entire game, and may even draw in more potential fans. The biggest kicker, though, is how much revenue a team or league can make from increased sponsorship opportunities. Company A wants their logo displayed near half court during the first quarter? Done. Company B wants it to light up the entire court after the home team makes a 3 point basket? Done. The potential is infinite with this type of technology, and we are just scratching the (LED) surface. #sportsmarketing #sportsbusiness #nba #wnba #newtechnology

This weekend, the National Basketball Association (NBA) will unveil a full video LED court for experimental use during the league’s #AllStarWeekend in Indianapolis. It’s a shining example of how this event has evolved in recent years. No longer is the focus solely on an exhibition game showcasing 24 of the league's star players. The quality of the game divides opinion, and in today’s age it’s easier than ever to see these standout athletes during the regular season via broadcast, cable and streaming platforms.    Instead of “player discovery”, All-Star Weekend is now renowned for “innovation discovery” – serving as an incubator/sandbox/lab for new technologies that can evolve the fan experience. Last year, for example, commissioner Adam Silver unveiled a new NBA app feature allowing viewers to scan an avatar of themselves into a live game. The league has strategically created its own version of CES (the Consumer Electronics Show) and is welcoming the National Basketball Players Association (NBPA) into the decision-making process.   As All-Star Weekend reinvents itself, and valuable airtime is used in new fashion, the KPIs that determine whether this annual event is a success or not are also evolving. Once, TV ratings alone were the defining metric. While ratings remain important, social media engagement, sponsor satisfaction and thematic media coverage are also key measures of success.”   It remains to be seen whether LED glass courts will be applied in a regular season competition. Right now, I can envisage the tech being used to air game highlights during breaks, make 3-point and dunking contests more exciting, improve the virality of halftime shows, or even further differentiate the NBA’s in-season tournament. The possibilities are endless.    #NBA #sportsbusiness #innovation    https://lnkd.in/eBPeDfA5