HOMAGE’s Post

Did you hear? The 2024 #NFLPA Licensee of the Year award winners have been named! Each year, the #NFLPA recognizes exceptional partners for the unique and creative ways they utilize NFL player group licensing rights. Meet each Licensee of the Year award winner! Earning this year’s title for Best Breakout Product is Peace Collective. The fashion apparel company with innovative designs, released a new NFLPA collection of player-centric t-shirts and sweatshirts highlighting NFL players. Aristocrat Gaming takes home the award for Best Use of Group Player Rights for featuring the likeness of more than 850 NFL players on their slot machines – for the first time ever! The company continues to redefine the gaming experience and expand its NFL player-themed games in casinos and on digital platforms. For Best Player Activation, the award goes to sport merchandise retailer FOCO and recognizes the company’s viral social media campaign that generated more than 1.1 million impressions. The campaign had NFL defensive lineman sporting their new line of overalls in fun and engaging ways. This year’s new award category, People’s Choice Award, goes to NFLPA partner HOMAGE for taking player partnership to the next level. The company’s Team HOMAGE collection featured notable player collaborations, gave charitable causes a new platform and utilized authentic player storytelling in their marketing campaigns. Read more here: https://lnkd.in/es2Z9Kyz

Last month, Panini, the Italian cardmaking company that currently holds the licenses for sports cards for three of the major North American sports, filed a lawsuit against Fanatics, the American sports memorabilia company that is set to take over those licenses later this decade. Panini accused Fanatics of engaging in a variety of anticompetitive practices as it tries to consolidate its hold over the market. Fanatics responded with its own lawsuit claiming Panini resorted to unfair and deceptive business practices in retaliation for losing the licenses. The decision in the case will determine the future of sports cards, one of the most lucrative collectibles markets in the country. To learn more please read Matt Ford’s article, “The Vicious, Multibillion-Dollar War Over Sports Trading Cards.” https://lnkd.in/g-W8U-hb #insurance #sportscards #collection Are your sports collectables protected? Coverage Solutions 1976 Collector Edition™ policies provide tailored, customizable, A Rated coverage for the sports memorabilia collector. Talk to one of our expert insurance professionals today. https://lnkd.in/gRWGvZPb

The Diamond Sports Group Sports RSNs will dispense with the Bally Sports logo this fall, as the legacy naming-rights partner gives way to FanDuel. Diamond Sports Group on Tuesday confirmed that it has reached an agreement in principle on a new naming-rights sponsor for its 18 regional sports networks, a move necessitated by the looming expiration of the company’s legacy deal with Bally’s Corp. Speaking in a virtual status meeting convened earlier today by the U.S. Bankruptcy Court for the Southern District of Texas, an attorney for Diamond said the framework of a new pact is now in place. “We recently reached an agreement in principle with a third party on rebranding the RSNs and we are working diligently to turn that agreement in principle into a document agreement,” Diamond’s counsel said, before noting that a copy of the contract will be filed with the court shortly after it’s been papered. While Diamond did not disclose the identity of its new business partner, Bloomberg this week reported that FanDuel was stepping in to replace Bally Sports’s. As part of the 91-page re-organization plan Diamond filed earlier this year, the company disclosed that it would extricate itself from the legacy naming-rights deal that its estranged parent company, Sinclair Inc., inked back in 2020. #ballysports #RSN #diamondsports #sinclair #fanduel #sportsmedia #sportbiz #sportsbusiness #sportssponsorships #sponsorships #brandedcontent #ai #mensio #hive

Just over a week ago, Governor Roy Cooper officially legalized sports betting in the state of North Carolina 📝 The sports betting ecosystem has sprung up overnight and created some extremely promising partnerships to maximize fan enjoyment. Betting companies have partnered up with the likes of Charlotte Motor Speedway, the PGA TOUR's, the Wells Fargo Championship, the Charlotte Hornets and many more. The appetite for sports betting is growing across the US, and is sure to become a regular part of the fan experience in no time. Learn more about the legalization of sports betting in North Carolina: https://lnkd.in/gQTtf6uw #KTGroup #SportsBetting #Legalization #NorthCarolina #Gambling

From Eben Novy-Williams' Sportico article on Splash Inc.'s collaboration with the National Basketball Association (NBA). A very innovative way to drive users and awareness with the "commissioner economy." "Instead, Splash is hoping to work in smaller ways with leagues like the NBA and is recruiting “commissioners,” or people that run office-style pools, to bring new paying users to the platform. Splash shares money with commissioners based off the handle from their contests and the number of new sign-ups. The company says some have already earned more than $20,000 through that program." #sportsbusiness #partnerships #gamingindustry

🎰 NCAA President’s Position: A Potential Roadblock for Sports Betting and Prop Bets 🎰 Charlie Baker, the NCAA President and former Governor of Massachusetts, (pictured above), has said that he is deeply concerned about the impact of sports betting and prop bets on college sports. 📄 Read the full article : https://hubs.la/Q02rkXh20 #CharlieBaker #NCAAPresident #SportsBettingConcerns #PropBets #CollegeSportsImpact #BettingBanProposal #UnregulatedPlatforms #BettingTrends

🏈 How Super Bowl LVIII exposed the legal challenges of sports betting in California 🏈 Super Bowl LVIII marked a significant milestone in the history of sports betting. Analysts had predicted a record-breaking amount of bets for this event, which was the first NFL championship game held in Las Vegas. 📄 Read the full article here: https://hubs.la/Q02kFNcx0 #SuperBowlLVIII #SportsBetting #NFL #LasVegas #RecordBreaking #ChampionshipGame

💲 In the world of alternative investments, the sports card industry is a multi-billion $ market 💲 🥊 It's no wonder that two of the titans in the industry are now suing each other. Panini and Fanatics, Inc. have each filed claims stating everything from antitrust violations and unfair competition to unlawful business dealings. 🥅 Many in the UK will be familiar with Panini, albeit no doubt in relation to sticker books! Fanatics however is a relatively new player but in a short space of time has grown to a market cap of over $30bn becoming a key player in the sports merchandise arena, now with the recent acquisition of The Topps Company, is looking to dominate in the sports card space. Trading cards frequently change hands from anywhere between a few hundred dollars to the $12.6 million paid for a 1952 Mickey Mantle baseball card back in 2022. The industry sees no sign of letting up, with growing popularity in the UK, a whole new breed of collectors and investors are changing the industry and driving prices. #investing #sportscards #lawsuit #collecting #industry https://lnkd.in/eXarN_Gp

FanDuel is about to have a monopoly on #sportsbetting in the nation's capital. That's because District law only allows for a single sportsbook operator overseen by the DC Lottery. DC's first sportsbook, GambetDC, was a total flop. Caesars Sportsbook & Casino, BetMGM, and FanDuel all have retail sportsbooks in the District, and the neighboring markets in Virginia and Maryland feature plenty of online options for bettors. With FanDuel taking hold of the DC arena, this should help its already market-leading prominence in VA & MD, while giving DC bettors - both residents and visitors - a much improved wagering experience. https://lnkd.in/exTj6mwT

In the wake of a groundbreaking $2.7 billion settlement, the NCAA is contemplating allowing jersey and on-field corporate logos for increased revenue. Currently, logos are restricted to bowl games, sponsored neutral-sites, and naming rights sponsors. However, discussions are ongoing to include logos on the 25- and 50-yard lines and jersey patches, mirroring practices in major North American leagues. According to Yahoo! Sports, SEC schools could potentially earn $1 million from 25-yard-line sponsorships and $5 million from jersey patches in a single season. This move signifies a potential shift in revenue generation strategies for college football. Hive's AI models already has the 25-yard line/50-yard line locations and jersey patches trained. If you and your team are looking to understand more the impact and brand amplification these new assets can generate message our team. #NCAA #CollegeFootball #RevenueGeneration #sponsorships #sportssponsorships #marketing #sportsbiz #sportsbusiness #sportsmarketing #media #brandedcontent #ai #mensio #hive