Did you hear? The 2024 #NFLPA Licensee of the Year award winners have been named! Each year, the #NFLPA recognizes exceptional partners for the unique and creative ways they utilize NFL player group licensing rights. Meet each Licensee of the Year award winner!
Earning this year’s title for Best Breakout Product is Peace Collective. The fashion apparel company with innovative designs, released a new NFLPA collection of player-centric t-shirts and sweatshirts highlighting NFL players.
Aristocrat Gaming takes home the award for Best Use of Group Player Rights for featuring the likeness of more than 850 NFL players on their slot machines – for the first time ever! The company continues to redefine the gaming experience and expand its NFL player-themed games in casinos and on digital platforms.
For Best Player Activation, the award goes to sport merchandise retailer FOCO and recognizes the company’s viral social media campaign that generated more than 1.1 million impressions. The campaign had NFL defensive lineman sporting their new line of overalls in fun and engaging ways.
This year’s new award category, People’s Choice Award, goes to NFLPA partner HOMAGE for taking player partnership to the next level. The company’s Team HOMAGE collection featured notable player collaborations, gave charitable causes a new platform and utilized authentic player storytelling in their marketing campaigns.
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