Horizon Media’s Post

Collaboration is a must-have when it comes to creating content in today’s media landscape 👬 Dalet Co-Founder & Principal Stephane Guez proved that in an insightful panel conversation at TVNewsCheck's #NewsTECHForum back in December. From discussions on the challenges of news organization face to delivering compelling content to fragmented audiences, it’s time for people-centric newsrooms. Take a dive into the conversation and view the recap 👉 https://hubs.li/Q02kQKPm0

Local journalism is the beating heart of communities, and democratic discourse. It makes me really proud t the hat EX.CO supports local news rooms through an amazing partnership with the Local Media Consortium, fostering not just news but business growth on the local front. More info👇 ICYMI: We've teamed up with the Local Media Consortium to support local publishers with the AI and machine-learning tools they need to create the strongest possible income and stay in business! Check out this blog post to learn more. 👇

What best in class live audience engagement looks like👇 Huge congrats to Martin Lewis who has received the Special Recognition award at the Broadcast Awards 2024. And it’s so deserved, I’m not sure there is anyone else who truly capitalises on the importance of live programming for audience engagement than Martin. But what makes Martin so affable in the consciousness of UK audiences? I believe it’s because is he listens. He almost acts more like a creator than a TV native. He, and his brilliant production partners MultiStory Media, craft his shows around the sentiment of the population and his viewers, which in turn creates truly engaged viewing. Because it feels like he is speaking to you, rather than what he wants to talk about. And if you think this is just relevant to consumer affairs you're wrong. From sports to news, the data proves that audiences are more likely to lean in when you allow them to engage directly. At Dizplai we are proud to play a role in the Martin Lewis Money Show, where our platform supports the real time comments, questions and polls that make up the show. Understanding audiences should be at the centre of the editorial mix. And it’s my challenge to the various producers, brands and rights-holders that we speak to each week. What is stopping you from creating best in class audience engagement? #broadcast #ott #content

🌟Exciting News Alert! 🌟 As a veteran media executive, I predict that the proposed digital overhaul for a 24-hour cable news network is a game-changer in the media industry. The convergence of traditional cable news and digital platforms will revolutionize the way audiences consume news content. Here's why I believe this transformation is vital and promising: 1. Embracing digital technology will enhance the reach and engagement of the news network, catering to the evolving preferences of modern audiences. 2. The integration of interactive features and personalized content delivery will create a more immersive news experience for viewers, driving higher retention rates. Furthermore, this digital overhaul presents exciting opportunities for the news network to: 1. Expand its global reach and influence by leveraging digital platforms for real-time reporting and audience interaction. 2. Innovate its content production and delivery strategies to stay competitive in the fast-paced digital landscape. I applaud the bold vision of the veteran media executive in recognizing the need for adaptation and evolution in the media industry. The future of news broadcasting is undoubtedly digital, and this initiative is a significant step towards that transformation. Let's stay tuned for the groundbreaking changes ahead and witness the impact of this digital overhaul on the realm of news media. 🚀📰 #DigitalTransformation #MediaInnovation #FutureofNews

The landscape of news consumption is undergoing a seismic shift, especially among Gen Z and millennials. A new study by Vizrt finds that a staggering 64% of Gen Z and millennials are ditching the traditional news sources and tuning in through social platforms. At the top of the list for Gen Z is Instagram, with 60% relying on it for their daily dose of news, while TikTok and Facebook aren't far behind, capturing 38% each. If traditional broadcasters aren't equipped to capture the attention of these digital-savvy audiences spread across various social platforms, they're already falling behind. 2024 will be a huge news year in the US and UK due to forthcoming elections, giving both emerging and established outlets opportunities to explore new story-telling technologies. Curious to learn more? Dive into the details of the study, and our report: https://lnkd.in/eCXu_HGM Great insights from Fadi Radi blinx Lindsay Chalmers Mark Fleming Stephen Willmott #FutureNewsroom #GenZ #BroadcastTech #VizrtGFX #ViewerEngagement #Broadcasting #uselections #elections2024

🌍📱 **IBC Amsterdam is here** – and it’s time for news media to leverage the **power of everyday people** to capture real-time video and live streams with **Streamlee**! In today’s world, nearly everyone has a smartphone capable of recording high-quality footage, yet many media outlets are missing out on this untapped resource. Here’s why embracing **citizen journalism** through Streamlee can revolutionize coverage: 🔸 **Real-Time, On-the-Ground Coverage**: By enabling attendees or locals to stream directly from events, media outlets can get real-time updates from multiple locations without the need for large crews. It’s immediate, dynamic, and authentic. 🔸 **Cost-Effective**: Sending full teams to every event can be costly. Why not crowdsource video footage from people who are already there? Streamlee connects video creators to media outlets, allowing for quicker, more affordable content creation. 🔸 **Diverse Perspectives**: Citizen journalists provide unique angles and stories that traditional crews might miss. Harness the collective power of the crowd for richer, more varied coverage. 🔸 **Verified Authenticity**: Streamlee ensures that content is verified, time-stamped, and location-tracked, helping media outlets maintain credibility while benefiting from user-generated content. Let’s revolutionize the way we cover news by unlocking the power of people’s phones with **Streamlee**. #IBC2024 #CitizenJournalism #LiveStreaming #DigitalMedia #Streamlee #NewsInnovation #OnTheGround

Nextdoor has a problem with misinformation and rampant speculation. But it has a massive audience. Is there a potential relationship that could benefit local media? Or ... is there a better version of Nextdoor that local media can build? Take a look in this edition of The Audience Is Always Right. (I should also note that this was partially inspired by a very interesting perspective in Poynter last fall from Steven Waldman, which you can read via the link in my post.)

Julian Wyllie of Current had a great conversation with Evan Shapīro about why public media -- and by extension, all media -- needs to give more decision-making authority to a younger generation. The whole thing is worth a read, but here's my favorite exchange: Current: I also think of the New York Times as an example of a legacy media property transforming with the times. Can you think of others? Shapiro: It’s hard to find another. Current: Could you think of even two? Shapiro: [Laughs]. Current: [Laughs]. I guess that’s your answer. Translation: The New York Times has done a solid job transitioning to the digital age, but it's a unicorn. The other media companies are all in trouble and, as Shapiro points out, too often they don't recognize who their real competition is: "I don’t care who you are, if you’re in the media business — audio, video, gaming or social — your biggest competitor is YouTube. But no matter how much data I or other people put out there, most media companies still don’t understand that. Netflix doesn’t understand that. And if Netflix doesn’t understand that, it’s kind of excusable that PBS and its local affiliates might not yet understand that." "[M]edia companies are not training themselves to compete with YouTube. They’re ultimately going to fall behind long-term because of how much of the audience is going to continue to be driven by [platforms like YouTube]. You know, the Mr. Beasts of the world and the Trixie Mattels of the world and the Logan and Jake Pauls of the world." "[I]t’s a generational issue inside the upper echelons of the media industrial complex writ large. PBS is a symptom of that. But they are hardly, hardly alone." "Global publishers in media tend to get to new technologies a little late. I don’t think PBS is necessarily lagging behind too much of the rest of corporate media. Just look at Warner Bros. Discovery and how much of a mess they are." If local public media outlets want to compete with a global behemoth like YouTube, they must give their audiences something that YouTube can't. https://lnkd.in/gTQWEXUP

blinx Future Newsrooms: Creating Engaging News Content for Gen Z blinx teleprted the Future #vizrt #blinx #Newsrooms #future #GenZ #shockingnumbers #AR #Metaverse