Founder and CEO of Horizon Media, Bill Koenigsberg, spoke at a 4A’s Decisions panel where he noted the critical importance of AI for agencies capabilities. Koenigsberg also cited three areas of near-term disruption: how viable Twitter will be as an ad platform, what happens to TikTok in the U.S. given government concerns about its Chinese parent company and the growing number of distribution outlets for major sports platforms. Tap in for the full article here: https://lnkd.in/dyiSGthf #BusinessIsPersonal
Agree
Retired Senior Vice President and Chief Financial Officer at ASR Group
1yAgree. AI is something to embrace, not fear.