#BaggiBites Stage 22: Identity Crisis
Yesterday my phone was alive with debate about this year’s Glastonbury line up - especially the headline acts. I found myself a little relieved I missed out on a ticket after all! It seems every year, its ethos and identity is questioned. This year, respected music critic Neil McCormick argued “Glastonbury has given up on rock - and turned into a children’s birthday party”. 🎸🧒 🎉
It's easy to think Glastonbury is all about the headline acts. Its difference: staying true to its original purpose and beliefs. There is something for everyone: https://lnkd.in/emwBWTS3
Arguably the lack of rock on its stages is a betrayal of the festival’s roots. And the origins of its existence: https://lnkd.in/eMzhC7K2
The identity of Britain 🇬🇧 itself has been brought into question this week, particularly in attracting the best global talent to the creative sector. I find this alarming. The government takes great pride in promoting the creative industry abroad as a key sector to invest in but post-Brexit, this is yet another example of it shooting itself in the foot: https://lnkd.in/ewWbvnTb
This fantastic campaign during Black History Month used Spotify to relay speeches by black leaders - powerful, engaging, and a very strong sense of identity: https://lnkd.in/eA7a23jY
On a different note, I love the new identity created for Go.Compare. Am I alone in thinking that on TV, its masot, Gio Compario 🇮🇹 is intensely annoying (but I guess that’s the point in this sector). However in digital, animated form, in combination with the new identity, it’s quite charming. Maybe time to replace the real Gio altogether?! (Remember Halifax’s Howard?)
https://lnkd.in/ePekHhap
Event: If you’d like to see evidence of a founder and company utterly confident in it’s vision, identity and talent, then I’d recommend you see 100 Years of Disney 🐭 at the ExCel: https://lnkd.in/eKecQ8vx
This week’s 'Legend Slot': after HMV picking up ‘Specialist Retailer of the Year’ at last week’s Retail Week Awards, I was thrilled to see vinyl records included in the Office for National Statistics Inflation Index for the first time in 32 years. Quite a turnaround 🎶
https://lnkd.in/eUUvmMFW
Quote of the week:
Walt Disney telling the story of Mickey’s creation:
“He popped into my mind onto a drawing pad…on a train ride from Manhattan to Hollywood at a time when business fortunes were at lowest ebb and disaster seemed right around the corner.”
#identity
#branding
#storytelling
Vice President @ Horizon Media | Communication Management
3mo🧘🏾♀️✨🔊