Horizon Media’s Post

Building brands is not only about making cool logos. One of the more important aspects is inspiring all employees to help make the brand promise a reality. Getting everyone on the same level of understanding is not easy, but I love this part of my job. Especially if the Internal Communication team creates a nice platform (an internal TV show) for us to evangelise the #bold2025 strategy, and the role of our brands in that strategy. #studioproximus #lifeatproximus

Dreaming of the future? Begin today! Jot down those short-term and long-term aspirations. The joy isn't just in achieving them, but in celebrating each milestone along the way #futureplanning #goalsetter #susanmarrowrealestate #bairdwarner #chicagorealtor #rivernorthrealestate

📈Positive Fridays A successful person will NEVER tell you that you cannot do something. They have done it, and know that it is possible. A negative/unsuccessful person will ALWAYS tell you that you cannot do something. They have never done it, therefore, it is not possible to them. #positivemindset #positivefridays #tgif #productdesign #techdesign

I had a great time talking with Brian Cordes about the value of creativity and the work of P&G Studios in creating authentic stories that help Procter & Gamble brands connect with consumers in surprising and interesting ways.  He asked me how brands stay relevant, fresh and in touch with the consumer and their changing needs. My answer: we meet their needs both in the job to be done by the product, and in ways that are meaningful and insightful, so the brand shows up in spaces and places that matters to their audience. "A Radical Act: Renee Montgomery" is one example. We are excited this new film, created in partnership with UNINTERRUPTED and Mielle, will air in the Fall on Roku. Mielle is the leading black-founded and woman-led beauty brand, and they are an Official Textured Hair Care Partner of the WNBA.  The film is an inspirational feature documentary about Renee Montgomery, the first former WNBA player to be both a co-owner and executive of a WNBA team.    As we look into the future of advertising, we have a simple mantra — Be more useful and Be more interesting. It always starts with our consumers, thinking about how we solve their problems. And we find if we can deliver these two simple objectives, people will have a better advertising experience.   Thank you Brand Innovators for bringing us together to create meaningful conversations that help shape the future of brand building.    #CannesLions2024 #creativity #authenticity #storytelling

🌟 Have You Ever Wondered What TVC Stands For? 🌟 It's more than just a name; it’s the essence of everything we do and how we treat our people and clients. At TVC, we believe in fostering a positive and impactful environment. Here’s what TVC means to us: 🤝 T – Teamwork We thrive on collaboration and believe that teamwork is the cornerstone of our success. By working together, we achieve more, support each other, and deliver exceptional results for our clients. 🌟 V – Values Our values define who we are and guide every decision we make. Integrity, respect, and excellence are at the heart of our operations. We are committed to upholding these values in all our interactions and services. 🌍 C – Culture We pride ourselves on our vibrant and inclusive culture. At TVC, we foster an environment where everyone feels valued, supported, and empowered to grow. Our culture is what makes us positively different and drives our continued success. At TVC, we are more than just a company; we believe in making a difference. By embracing teamwork, living our values, and nurturing our culture, we create an environment where both our people and clients thrive. Join us on our journey, We are The Verity Centre – We are positively different. #Teamwork #Values #Culture #TVC #CompanyCulture #PositivelyDifferent #WorkplaceExcellence

Welcome to Axe + Saw... This isn't to humble brag but a note to self to take a moment to sit back and reflect on another banging week of successes... I say this time and time and again but we've developed a method that to quote one of our clients last week is 'revolutionary' and 'magic' - and our results speak for themselves. This past week has been nothing short of phenomenal: - 📻 A client's ten-minute feature on BBC Radio 5 Live Drive - 📰 The Observer ran an exclusive full-page feature with another - 🎙️ Little old me graced a leading cultural YouTube/Podcast show. - 🤝 Facilitated a partnership connecting a client with revered Jamaican Cultural institutions. - 🌐 Placed a client's product in the hands of an iconic international influencer for sustainability - via our earned unique approach to community building / cultural tastemakers - 📺 Sparked a ten-minute debate on TV off the back of insights we developed on Jeremy Vine. We're not just creating conversations; we're shaping cultural relevance and cultivating communities. When I say we do things differently, it's not a humble brag. It's an invite to join us at the forefront, lest you get left behind. Skeptical? Put us to the test, and have a lil gander at our new website while you are there, CEOs and CMOs, I'm looking at you... #Marketing #Innovation #Success #AxeAndSaw #PublicRelations #BrandGrowth #CMO #CEO www.axeandsaw.co.uk

“We know as marketers that there are many, many different audiences consuming what we do on the internet and what we create. And we serve our brand and the world better the more people we can include.” – Adri Cowan, Executive Director, Social Media, Marvel Entertainment, Disney. Read our Neurodiversity and Digital Inclusion Best Practice Guide for: – context and definitions; – the business case for inclusion; – accessibility; - inclusive customer and employee experiences; – more contributions from brand-side marketers; – the future of neurodiversity and inclusion. https://lnkd.in/e_JNi8MY

In today’s diverse world, a ‘one size fits all’ approach just doesn’t cut it. Brands must recognize and cater to the unique needs of their varied audiences. In this week’s blog, Lili Jones shares insights on what M&S and Mastercard are doing to lead the way. #CustomerCentricity #Inclusivity #Innovation #BrandLeadership https://lnkd.in/eqb4p2TA

I also had a blast taking part in the panel at The Vice Guide To Culture 2024, alongside Nate Woodhead, Kate Dale and Zehra Chatoo 😎 Amy Davies, MDes. – Cultural Decoder and Strategist Vice-President at Vice – presented an outline of the 10 new Culture Codes defining the behaviours and attitudes of GenZ. Whereas some codes might seem daunting, they are all fascinating and open our minds up to new aesthetics and incredibly relevant social insights. These are my picks: ✨code 1/Life In Narrative – the existential question evolved from ‘who am I?’ to ‘what story am I narrating, and which character am I playing?’. Worth checking #PerfumeTok to realise how the smell of a fragrance is now less important than the story behind the fragrance. (I must confess I stayed in the waiting list of Ffern for this very reason…).   ✨code 2/Pink Rethink – the contemporary feminism can no longer cater to one specific type of woman – it must encompass all women e.g., women of colour, of different socioeconomic backgrounds, of different gender identities; as well as every form of self-expression. ‘Past fashion trends have seen women embrace masculine ideals, like the emergence of the power suit in the 80s, to assert their own. But this time, there’s a sense that tapping into our ‘girliness’ — and therefore, self-acceptance — is where true power comes from’ Frances Solá-Santiago. (Thanks, #GretaGerwig and #SofiaCoppola!)   ✨code 8/Fan Rule – the zeitgeist is now shaped by the fervour of fandoms, the new realm of influencer marking. It is no longer about the pedigree of intellectual property, the credentials of a talent or the legacy appeal of a product – the power lies in the intense strengthen of fandoms. Think K-pop, Japanese anime, Star Wars, Taylor Swift (and the 2 million viewers she has brought to the NFL) and… sports, esp. football. Please check the original post from Virtue (below) to download The Vice Guide To Culture 2024 complete report. ✨ #DirtIsGood • VIRTUE Worldwide • Monika Weehuizen (Zalaite) • Florian Bertrand Vernay • Daniela Olivero • Rachel Greene • Victoria Brophy • Katie - Jo Flynn • Will Dixon

Wow this is coming up fast! Looking forward to another year of presenting at State of Social. The conversations around DEI are getting more sophisticated… are you ready to up your game? See you there. #StateOfSocial #SOS24 #Brandable #BuildingInclusiveBrands #InsideOutBrands #DiversityEquityInclusion #DEIforBrands