Mahindra Auto is turning car buying into a fully digital, hassle-free experience. 🚙 From speedy online bookings to personalized car configurations, Horizontal fine tuned their platform to offer a fluid, immersive experience that would drive sales. By improving site performance and integrating advanced features, we've helped Mahindra achieve a 50% faster time-to-market for new products. 💫 Read the behind-the-scenes of creating an efficient, scalable platform: https://lnkd.in/gZjAkJG4 #ecommerce #digitaltransformation #customerexperience Mahindra Group
Horizontal Digital’s Post
More Relevant Posts
-
**Mahindra's Genius Strategy to Becoming the SUV King** 1. **Focus on Robust Design**: Developing rugged, durable SUVs that cater to both urban and off-road needs, establishing a reputation for reliability. 2. **Innovative Features**: Incorporating advanced technology and features like infotainment systems, safety enhancements, and driver-assistance technologies. 3. **Diverse Portfolio**: Offering a wide range of SUV models to cater to different market segments, from compact SUVs to full-sized luxury models. 4. **Strong Market Presence**: Building a vast network of dealerships and service centers to ensure accessibility and customer support across India. 5. **Customer-Centric Approach**: Listening to customer feedback and continuously improving product offerings based on consumer needs and preferences. 6. **Competitive Pricing**: Providing value for money by offering feature-rich SUVs at competitive prices, making them accessible to a broad audience. 7. **Effective Marketing Campaigns**: Running impactful marketing and advertising campaigns that resonate with the target audience and highlight the unique selling points of Mahindra SUVs. 8. **Strategic Partnerships**: Forming alliances with global technology and automotive firms to enhance product capabilities and innovation. 9. **Sustainability Initiatives**: Investing in eco-friendly technologies and electric vehicles to appeal to environmentally conscious consumers. 10. **Quality Manufacturing**: Ensuring high standards of manufacturing and quality control to maintain the brand's reputation for durability and performance. 11. **Rural Market Penetration**: Focusing on rural and semi-urban markets where there is a growing demand for reliable and affordable SUVs. 12. **Global Expansion**: Expanding the brand's presence in international markets to boost global sales and brand recognition. #SUVKing #MahindraSUVs #RuggedDesign #InnovativeFeatures #DiversePortfolio #CustomerCentric #CompetitivePricing #EffectiveMarketing #StrategicPartnerships #Sustainability #QualityManufacturing #MarketExpansion
To view or add a comment, sign in
-
-
Will #Maruti go, the Nokia way? Maruti did wonder, it still command 40.86% market share of most competitive Indian car market. Maruti commanded 50%+ market share for many years. So why sudden drop in Maruti share; its telling the hidden story! Nokia did everything good, made the world's best solid smartphones, but they missed one important aspect. Innovation and modernization - they felt that things are still selling like hot cake, who cares? Maruti is giving cars under 5 Lakh, which is impossible for many car manufacturer. No wonder it dominates the market today. But now due to increased prices people are looking at other factors apart from comfort and services. The worry point is in 10 Lakh for 5 seater; Maruti is totally wiped out of competition. Maruti Jimmy, XL6 all failed. Why? Car rates will keep on increasing. When a customer spend more than 10 Lakh in a car, first thing they look is for build quality. 5-6 lakh car can be sold as city car, but 10 Lakh+ car need to go on highway and one kiss from the truck can lead to end of life! Maruti performed very poor in it and they can't improve. Because they knew that USP of sale is low price compared to competitor. Today top selling car is from Mahindra Group. They are just not increasing production! Most of its car hit one year waiting. Similar case with Tata Motors - when it starts manufacturing in Ford plants then it will keep taking the market share from Maruti. Another important aspects, Maruti forgot is the innovation - Tata spend huge on EV. In 2-3 years EV will be cheaper than ICE. Believe me, if world is stable; everyone will go for EV like what is happening in two wheeler segment. What will happen to Maruti? Tata dominates 85% marketshare. We are just 2 years away from EV revolution. What is your take? Will you prefer 1-2 star rated car with good engine, service and comfort or you will prefer solid strong 4-5 star rated car which make you and your family feel secured and safe?
To view or add a comment, sign in
-
-
Strategy & Transformation at CEO & MD's Office 🚀 Featured 27 Times for FMCG Insights 🌟 MBA, IIM Ranchi 🎓 Aspiring CFA L1 📈 Ex-Doctor, IMS BHU 🩺 KUINEP, Kyoto University 🇯🇵 Freie Universität Berlin 🇩🇪
🎉 𝗘𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝗡𝗲𝘄𝘀! 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝗱 𝗠𝘆 𝗣𝗼𝘀𝘁 𝗳𝗼𝗿 𝘁𝗵𝗲 𝟭𝟰𝘁𝗵 𝗧𝗶𝗺𝗲! 🎉 I'm truly honored and thrilled to share that LinkedIn News India has featured my previous post on the remarkable shift in car-buying trends for the 14th time! 🚗✨ This journey of exploring the evolving preferences of Indian car buyers has been nothing short of fascinating. But it's not just about the numbers; it's about the insights we've uncovered along the way. 🧐 Here are some additional insights to add value to this celebratory post: 🌟 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗣𝗼𝘄𝗲𝗿: The rise of SUVs and the demand for premium features reflect the empowered choices of consumers. Indian buyers today are well-informed, tech-savvy, and unafraid to demand more from their vehicles. 💡 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻: The tech revolution in the automotive industry is in full swing. From advanced infotainment systems to AI-driven safety features, cars are becoming an integral part of our connected lives. 🏞️ 𝗖𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝗟𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲𝘀: The desire for spacious, comfortable interiors highlights a shift in how we view our cars. They're not just for commuting; they're for creating memorable family journeys and embracing a mobile lifestyle. 🔮 𝗙𝘂𝘁𝘂𝗿𝗲 𝗢𝘂𝘁𝗹𝗼𝗼𝗸: As we celebrate these trends, we also look ahead with anticipation. The future of mobility holds promises of electric vehicles, autonomous driving, and sustainable transportation. Thank you all for your support and engagement in these discussions. A special thanks to Rakshit for being there. Let's continue to explore the ever-evolving world of automobiles and how it shapes our lives. Feel free to share your thoughts, insights, and questions in the comments below. Here's to many more conversations and discoveries together! 🚀🌏 #LinkedInFeatured #CarTrends #Mobility #AutomotiveIndustry #LinkedInNewsIndia 📊🚙💬 Link to the LinkedIn News India's featuring post: https://lnkd.in/d8WBiSgX Link to my featured post: https://lnkd.in/dJCQxpDx
To view or add a comment, sign in
-
-
While working with our Global Automobile Clients, we came across some interesting insights from our research and execution on the Digital Transformation front. DIGITAL INFLUENCE is Increasing: Purchase decisions are no longer made only in the showroom. More than 40% of consumers reach the brand via digital channels today and this is significantly growing. Right form the AWARENESS phase to CONSIDERATION, digital is plating more of a key role in consumer decision making. Which means every brand needs to have its BRAND PERCEPTION at par or better than competitors. INFORMATION is Key: During the phase of CONSIDERATION of a particular brand of automobile, consumers today have access to information online. The key is to understand WHAT INFORMATION will create the right brand perception and push the consumer ahead on his journey to decision making. 95% of car purchasers today, carry out an online survey (information) before making a purchase decision today! VIDEO CONTENT will prevail: Youtube and similar video platforms are now key to consumers decision on which Brand / model to consider and test drive. Digital Inquiries for some brands like Maruti Suzuki in India account for over 35% at retail outlets. Use the RETAIL DIGITAL OUTREACH effectively: Every automobile brand has an advantage of local outreach via their showrooms and experience centers. Implementing Digital Excellence across these locations is key to building LOCAL BRAND AWARENESS and POSITIVE BRAND PERCEPTION. Of course, the actual experience of the test drive, service, pricing and other factors will of-course be the final decision making for consumers. However, the quantity and quality of inquiries and the pre-conceptions about the brand can be easily addressed via digital Channels today and every brand needs to exploit the potential of this today. A host of technology trends like simulators, VR experiences, high tech experience centres, connected cars, etc. will play a larger and larger role in the future, but it all begins at harnessing the potential of the basic channels available to reach the consumer. #automobileindustry #digitaltransformation #consumerjourney #audi #jeep #citroen #mercedes #marutisuzuki #honda #mahindraandmahindra #strategyconsulting #growthmarketing #digitalexcellence
To view or add a comment, sign in
-
-
Advancements and Opportunities in India's Connected Car Market According to 6Wresearch, the #IndiaConnectedCarMarket size is anticipated to grow at a CAGR of around 21.48% during the forecast period 2023-2029 and it will reach the value of US$ 36.98% billion. 📊 The India Connected Market is led by key players, including: ✅ Tata Motors, ✅ Maruti Suzuki India Limited, ✅ Ola Electric, ✅ RIVIGO 𝐅𝐨𝐫 𝐚 𝐝𝐞𝐭𝐚𝐢𝐥𝐞𝐝 𝐫𝐞𝐩𝐨𝐫𝐭 𝐕𝐢𝐬𝐢𝐭: https://lnkd.in/dj9bsfYn 𝐄𝐦𝐚𝐢𝐥: sales@6wresearch.com #6Wresearch #India #marketresearch #car #connectedcar #vehicle #marketresearchreport #marketing #business #research #digitalmarketing #marketingstrategy #insights #marketanalysis #dataanalysis #businessstrategy #marketintelligence #marketresearchreport #marketreports #researchreport #marketgrowth #marketsize
To view or add a comment, sign in
-
-
How Rohit Shetty's favourite car was made? Mahindra used to assemble Ford cars in the 1990s and also made Mahindra Jeeps but Anand Mahindra wanted to make a premium car that could be sold all over the world. So Anand Mahindra along with Alan Durante and Pawan Goenka (who left General Motors in 1993 and joined Mahindra & Mahindra) started Project Scorpio in 1997. In 1998, the company had prepared the blueprint of the car. Anand Mahindra wanted to spend less money on this project because at that time the company did not have much investment for research and development (R&D). So the company adopted the IDAM (Integrated Design and Manufacturing) strategy to make the car. Alan Durante (who was the designing head in the company) wanted to make this car a 13 seater instead of a 10 seater. Then one day, Durante called Anand Mahindra and asked if he could visit the design office in Kandivali (Mumbai). When Anand Mahindra went there, he was shown a picture of a modern 7 seater SUV designed by a 26-year-old IIT design graduate named Shyam, who had recently joined the company. Then Durante said that we should take this 7 seater project forward. When Anand Mahindra asked Alan Durante and Pawan Goenka about the cost of this project, they were told to be Rs 600 crore. This project was completed in Rs 550 crore. Then Anand Mahindra said that the success of this project is our last option. After 5 years, Rs 550 crore and hard work of a team of 120 people, Scorpio was launched on 20 June 2002. This project was a do or die project for Mahindra & Mahindra. Because of Scorpio, today M&M is manufacturing and selling its cars all over the world. Thus, a company which assembled cars for other companies became a famous SUV manufacturing company in the world. follow Mahendra Lochhab for more content. #scorpio #rohitshetty #anandmahindra #xuv3xo #linkedinforcreators #socialmediainfluncer #contentcreation
To view or add a comment, sign in
-
-
India's Changing Automotive Market: Understanding the Shift. The automotive industry in India is going through a significant transformation as car buyers' behaviors are evolving. With the country's economy growing and people becoming more selective, it's crucial to understand the shifting preferences that are shaping the market. I find it vital to share some insights into the changing landscape of India's car market. Safety First: Today, safety features have become a top priority for Indian car buyers. With approximately 78% of consumers prioritizing safety, features like airbags, ABS, ESC, and ADAS are gaining significant attention. This trend aligns with global efforts towards safer mobility solutions. Fuel Efficiency Matters: Rising fuel prices and environmental concerns have made fuel efficiency a crucial consideration. Over 60% of Indian consumers now factor in fuel efficiency when purchasing a car, reflecting a global focus on sustainability and reducing carbon emissions. Infotainment and Connectivity: The demand for advanced infotainment systems and connectivity features underscores the digital transformation in the automotive industry. Indian consumers, like their global counterparts, expect seamless integration of technology in their vehicles. Automakers must continue innovating in this area to meet consumer expectations. Online Research and Purchases: The shift towards online platforms for researching and purchasing cars reflects the digital empowerment of Indian consumers. This trend is in line with global e-commerce trends, highlighting the need for automakers and dealerships to enhance their online presence and offer a seamless digital experience. Unique Market Dynamics: While India shares some trends with global markets, such as safety prioritization and a growing focus on fuel efficiency, it also has unique characteristics. For instance, the slower adoption of electric vehicles due to infrastructure challenges presents both challenges and opportunities for industry stakeholders. Future Opportunities: The evolving consumer behavior patterns present opportunities for innovation and growth in the Indian automotive market. By addressing challenges such as infrastructure development for electric vehicles and enhancing digital experiences for consumers, the industry can unlock its potential and become a global leader in shaping the future of mobility. As of 2023, India is the third largest Automobile market in the world in terms of sales and fourth in terms of production and valuation. References: McKinsey & Company (2021) - Future-proofing India's automotive industry McKinsey & Company (2022) - The future of mobility in India #AutomotiveIndustry #ConsumerBehavior #DigitalTransformation #MobilitySolutions #Sustainability #IndiaAutomotiveMarket #Innovation #FutureOfMobility Let's drive change together! 🚗💡
To view or add a comment, sign in
-
Senior Analyst, IT Consulting-Mphasis | Management Consultant|(Summer Intern ) Associate, Research & Investment Services| TresVista Financial Services | PGP Student at IIM Kozhikode
Embarking on the LeadXcellence Odyssey with Maruti Suzuki: Pioneering EV, Decarbonization, and Innovation! 🌟 As we approach LeadXcellence2023, the excitement is palpable, resonating with the power of the engines we hold in high regard! 🚗💨 Join #MSILonCampus for an immersive journey with Maruti Suzuki, where groundbreaking concepts like EV, Decarbonization, Digitization, and Innovation take center stage. 🌐 Tech Unveiling: Navigating the EV Revolution 🚗⚡️ Peel back layers of innovation as we delve into technologies propelling today's Automotive Industry. Maruti Suzuki leads the EV revolution—uncover the technological marvels shaping the future of mobility. 🌐🔍 💡 Accelerating into the Future: Unraveling #revvup2future 🚀🌱 Explore avenues to accelerate into a greener future with RevvUp2Future. Maruti Suzuki's commitment to sustainability extends beyond vehicles—uncover the roadmap to a more eco-friendly automotive industry. 🔌🌿 🌟 Shifting Gears with Maruti 3.0: Digitization, Innovation, Sustainability 🚗💡 Buckle up for the transformative journey into Maruti 3.0—seamlessly integrating digitization, innovation, and sustainability. How will groundbreaking innovations and digitization enhance the customer experience? Join the unraveling of Maruti 3.0. 🌏🔧 🌏 Global Impact: Pioneering Decarbonization Initiatives 🌍💚 Witness Maruti Suzuki's global impact as they spearhead decarbonization initiatives. Explore how these initiatives are shaping the automotive industry's sustainable future worldwide. 🌏💡 🚗💨 Exciting Expedition Ahead: Join the Ride of a Lifetime! 🌟✨ Embark on this thrilling expedition with @MarutiSuzuki. Together, we'll explore EV, decarbonization, digitization, and innovation. Ready for the ride of a lifetime? Don't miss this chance to be part of the future at #LeadXcellence2023. 🚗💥 #marutisuzuki #innovationdrive #sustainabilityjourney 🚀🌟
To view or add a comment, sign in
-
-
Director Bijur Sooper Foods | Ready To Cook Products| D2C & B2B | FnB Entrepreneur | Manufacturer| Exporter | Serving HoReCa & D2C | Leadership | Flavourist | Visiting faculty ITM Business School, Kharghar
“How the Small Things Matter and How Our Attitude Determines Our Altitude.” 🌟 #3 In the competitive world of automobiles, Maruti faced a unique challenge: simplifying car ownership. Before their innovation, drivers juggled multiple keys for ignition, doors, and the trunk—a daily hassle. Enter Maruti’s game-changing idea: one key for all functions. This seemingly small change transformed the user experience, making car ownership more convenient and enjoyable. It also streamlined manufacturing processes and cut costs, proving that simplicity can be revolutionary. Maruti’s success story highlights how understanding and addressing customer pain points can set a brand apart. Sometimes, the simplest innovations lead to the most profound impacts, driving success in unexpected ways. 🚀 #SmallThingsBigImpact #MindsetMatters
To view or add a comment, sign in
-