Hornet’s Post

Here’s the most unexpected thing that happened when I started marketing—like, really marketing—last month. (Hint: It has nothing to do with my business.) I started enjoying it. I’m not gonna lie—I neglected my marketing for a long time. I was afraid. Afraid of bothering people. Afraid of embarrassing myself. Afraid of doing it wrong. In the end, I just…started. I needed to make a change to how I ran my business, and part of that meant putting my business out there. Which (you guessed it) means doing some hardcore, strategic marketing. Now, I look at LinkedIn during my morning scroll. I comment because I want to and I feel more invested in the people in my network. Like, yes, I WANT to talk to you. I think of LOIs and prospecting as a treasure hunt. Even if I don’t always find the X that marks the spot. I consider my newsletter a fun one-on-one conversation, like I’m inviting people into my house. And btw, if you get invited to my house, you’re pretty special. My marketing has gotten easier and more fun because I’ve gotten used to doing it. That’s in part because I learned how to implement an effective content strategy. No matter what kind of business you have, you NEED a content strategy. You can try to operate without one—I did—but you’ll eventually find, like I did, that the leads dry up, your network fades away, and you’re watching your bank account drain. It’s not pretty. Save yourself. Stop operating on luck. Once you hit your groove and connect with your people, you might start enjoying it, too. -- I’m Eli, and I’m an LGBTQ+ content writer and content strategist. I provide inclusive content services for businesses to help them grow and connect with their audiences. Send me an email or a DM, and let’s talk about how I can help you meet your business goals with audience-centered content! #contentstrategy #contentmarketing #businessstrategy #marketingadvice #inclusivecontent #businessadvice

🎙️ Navigating Usage Rights in the Dynamic World of Voice Talent 🎙️ In the ever-evolving landscape of media and marketing, the importance of tracking usage rights can't be overstated, especially for voice talents. 📈 Imagine this: You've landed a fantastic gig voicing a campaign for a renowned brand. Contracts are signed, and the usage rights are clearly defined. Fast forward a few months, and the brand switches to a new marketing agency. Suddenly, your voice is being used in contexts you never agreed to, potentially across different regions and media platforms. 🔍 Why Tracking Usage Rights Matters: Protects Your Work: Ensures your voice is used only within the agreed parameters. Fair Compensation: Guarantees you're paid appropriately for any additional usage. Legal Safeguard: Provides a clear record in case of disputes. 🌟 Best Practices for Voice Talents: Detailed Contracts: Always outline specific usage rights, including duration, regions, and media types. Regular Audits: Periodically check where and how your voice is being used. Clear Communication: Maintain open lines with both the brand and any marketing agencies involved. 💬 Let's Discuss: Have you ever encountered issues with usage rights after a brand switched agencies? What tools or strategies do you use to track your usage rights? Engage with your insights and experiences below! Let's build a community that supports and protects the incredible work of voice talents. 🌍🎤

Unbiased Marketing Agency: One Week In 😍 Hello LinkedIn family, It's been a whirlwind week since the launch of Unbiased Marketing, and I couldn't be more excited to share a quick update with you all: Reflecting on my personal experiences as a member of the LGBTQ+ and BIPOC communities, and Native American roots, it's clear that our mission at Unbiased Marketing goes beyond just business. We're here to fill a critical gap – bringing genuine inclusivity and diversity to marketing and communications, from Canada to Argentina, and around the world. This first week has been about laying the groundwork, connecting with like-minded individuals and organizations, and setting the stage for what we aim to achieve. We're not just crafting marketing strategies; we're creating a platform for voices that have long been underrepresented. In my vision, Unbiased Marketing Agency is more than just an agency; it's a commitment to making marketing more reflective of the world's rich tapestry. A big shoutout to my partner, Dan Gamble, for your invaluable mentorship and support. I am deeply grateful for it. Also, a big thank you to all my friends and former colleagues who took the time to leave a comment last week. Your encouraging words truly mean the world to me and fuel my passion even further. The journey has just begun, and there's so much yet to work on. I am so excited to see what the future holds. Here's to many more weeks, months, and years of driving change! #UnbiasedMarketing #InclusiveMarketing #DiversityMatters #MarketingForChange unbiasedagency.com

𝗚𝗿𝗼𝘄𝘁𝗵 𝗫𝗽𝗹𝗼𝗿𝗲 𝗠𝗶𝘅 💡 These 3D Billboards Are Going Viral. This Marketing Strategy Is Very Effective. ♬ Transgender - Crystal Castles . Benefit from this post? Interact now—LIKE, COMMENT and SHARE it! Follow us to get invaluable marketing insights and start empowering ⚡ your BRAND now. #GXM #SimplyBetterMarketing #Brand2PeopleAgency #BrandRaising #Branding #Marketing #MarketingStrategy #DigitalMarketing #ContentMarketing #GrowthXploreMix .

We joined GLAAD to organize an open letter to Instagram head Adam Mosseri with 200+ creators urging them to reverse the decision to limit political content by default, which undermines the reach of advocacy work in areas that have become "social topics." Meta’s decision to limit political content by their own vague definition is the company’s latest abdication of its responsibility to uphold open and safe online platforms for expression, discussion, education, and advocacy. The letter from creators read, “Rather than unilaterally changing the default settings of accounts to limit political content without transparency to users across platforms, Meta should instead empower users to opt-out of seeing suggested political content. As users of Meta’s platforms, we did not choose to automatically opt-out of receiving suggested political content on civic activism and news updates. Removing political recommendations as a default setting, and consequently stopping people from seeing suggested political content poses a serious threat to political engagement, education, and activism.” Only by reversing this new feature can Meta foster an environment that values diversity of opinion, encourages civic engagement, and upholds the principles of free expression and open democratic discourse. https://lnkd.in/eY-eAD9N

Not sure how to balance focusing on your target audience and being inclusive in your marketing strategy? 🤔 Our latest blog post from the WomenShare Podcast will get you started. Get the scoop ➡ https://lnkd.in/dxjeBWWZ Leah Alter

What is Inclusive marketing? As a digital marketer, being inclusive is an essential part of making deeper connections with your customers. Inclusive marketing is the practice of improving representation and belonging within the marketing and advertising materials that an organization creates. If a company focuses its marketing exclusively on a specific age group, gender, ethnicity, or other identity traits, they’re likely missing out on reaching potential customers. By approaching marketing decisions with a focus on inclusion, a company can positively and authentically market to the diversity that exists in their audience, and the world.

"Inclusivity isn't about being everything to everyone; it's about being open, respectful, and engaging in a way that acknowledges and values diversity." Today's new blog post just hit our website! Carrying on the Women's History Month theme of #inspireinclusion, Joanna Ehresman dives into best practices around Inclusive Marketing strategies that can level-up your marketing. Check it out and let us know what Inclusive Marketing strategies you and your organization are currently implementing. https://lnkd.in/g4QuziWP #womenshistorymonth #marketingstrategy #womeninwealth #womeninfinance Leah Alter

New Post: 15 Ways To Use LinkedIn for Influencer Marketing - https://lnkd.in/gCD-5aTR - “Where are you finding success in using LinkedIn as an influencer marketing platform, and what does future does LinkedIn as a platform hold for influencers?” Here’s what business leaders had to say: 1. Leveraging LinkedIn for B2B Success “Brands that engage in influencer marketing and are winning the battle to increase awareness, website traffic, lead generation, and sales revenue are leveraging target marketing. As a marketing strategist, I work with brands to create and implement influencer marketing campaigns on LinkedIn. What is great about LinkedIn is the type of business-focused audience and the high levels of engagement. When I work with a brand that is B2B \(business-to-business\), LinkedIn is the #1 social media platform that we use to increase brand awareness and brand loyalty. Using LinkedIn for LinkedIn Live, LinkedIn audio, posts, videos, and promoting webinars have all been tactics that have successfully increased brand revenue and reach. With an influencer campaign, LinkedIn can help to authentically connect with new customers in an engaging and informative way. The secret weapon of influencer campaigns is the combination of education and entertainment in one format—and LinkedIn is the place to be for every B2B brand.” ~ Devoreaux Walton, revelant 2. Embracing Earned Wisdom and Engagement “Being an influencer is not limited to well-known faces or names. Many under-recognized experts have much to enrich us with. Quiet success on LinkedIn comes from those who recognize you are providing earned wisdom, uniquely rewarding and applicable to solving a need or problem. Remember, you are not only speaking to your connections but to their connections and to your followers. Professionals share good material with colleagues, achieving the most amazing reach you can ever imagine. They comment with their add-ins.” ~ Marc W. Halpert, connect2collaborate.com 3. Establishing Credibility Through Authentic Content “As an influencer embracing LinkedIn for our marketing efforts, our experience has been highly rewarding. LinkedIn offers a unique environment where influencer marketing can truly thrive, especially for B2B brands. We’ve found success by leveraging our established credibility and large following within our target market to amplify messages and provide authentic endorsements that resonate with our audience. One of our key strategies has been leveraging LinkedIn’s content features, such as articles and videos, to share valuable insights and thought-leadership pieces. We create content that aligns with our brand values and speaks directly to the challenges and interests of our audience. This approach not only enhances our brand visibility but also positions us as a trusted authority in our field.” ~ B Randall Willis, Right Angle 4. Human Interactions Trump AI on LinkedIn “Success in t

Cheers to the women of Product Marketing. 🥂🎉 I have been so honoured to meet and befriend such amazing women in the field of Product Marketing over the years. Women have championed me like no other. We have each other's backs. We help each other not only survive, but thrive; because on an instinctive basis we understand what we have and had to go through to break in. Misogyny. Sexism. Gender pay gap. All of this nonsense in the workplace purely because of who we are. It's absurd. Absolutely absurd. And it needs to end. However, the silver lining out of the chaos is the calm. The fostering of strong friendships, community and support for one another in a tough job role to be in. I wish I could include every single woman in Product Marketing I've had the absolute pleasure of speaking to over LinkedIn, and at my London PMM meet-ups (stay tuned for the next one!), but there was only so many headshot circles I could edit without going absolutely insane haha. Here is to all of you, and especially the 30 exceptional women in PMM who have personally added to my life in the form of real life friendships, online friends, and people who inspire me from afar. Let us continue to support one another. Let us raise women who empower one another. Let us be who we wish we had when we were younger. Happy International Women's Day PMMs! 🎉