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Did you know luxury hospitality, among others, represents over 80% of the total luxury market? What’s more, about 400 million people currently make luxury purchases, with 60% willing to spend more if they find suitable options! If you want to grasp why and how to offer your guests more bespoke luxury experiences in the near future, attend this 1-hour FREE Masterclass by EHL Hospitality Business School on “Where Luxury Meets Hospitality: The Future of Bespoke Luxury Experience!” It'll help you understand: - Why the sales of luxury goods and experiences are growing and will continue to grow, despite (or even because of) the deteriorating economic outlook. - Why conventional luxury goods brands are starting to enter hospitality. - The challenges and goals of conventional luxury goods brands entering hospitality. The masterclass will be delivered by Dr. Matthias Fuchs, Assistant Professor of Marketing at EHL Hospitality Business School, and Tim Weiland, General Manager of The Alpina Gstaad, and EHL alumni.  When: 5 March 2024, 4pm-5pm CEST  Where: Online via Zoom  Cost: Free to attend, Registration required. See link in comments! #masterclass #events #highereducation #luxurybrands #hospitalityindustry

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