Think of your dream beach escape. Sun-kissed sand, a cocktail with a tiny umbrella, etc. Can you feel it? Now, imagine trying to describe that paradise to someone who's never seen the ocean. Words fall short. Yet, when you say, "It's like stepping into a giant bathtub," suddenly, they get it. That's the power of analogy.
#hoteliers We mostly use cliches like “unforgettable moments” and “luxurious accommodations.” But the guests want relatable, vivid images in their minds, not corporate lingo. This is where analogies come to life. Analogies paint vivid pictures, triggering feelings and desires your target audience already understands, i.e Your family suite? “Picture your family suite as a novel where each room is a chapter that tells a story”. Rooftop Bar? “Just like the World Cup Finals, our Rooftop Bar is the pinnacle of entertainment, with a breathtaking view serving as the stadium.”
When you make your hotel relatable, people are more likely to remember and share your messages. Don't be afraid to think outside the box and surprise your readers. The wilder the analogy, the more memorable it might be.
Hospitality Group Sales Software Provider with SendSites 🌟 I empower hotel, resort, catering and DMO sales professionals to create marketing quality, curated proposals at the speed of sales! 🚀
4moThat's a great list to be atop!! Congrats! 😊