Hotwire’s Post

Unlock the Power of Earned Media for Your Business Aug 21st when you 🚀 Join PR Pro Michael Mejer and Inner Circle CEO Matt Ritchey for an insightful session on leveraging modern public relations strategies. 💡 Learn how to effectively budget for a successful earned media campaign and produce repeatable results. 📈 ✔️Learn More & Register Now👉 https://lnkd.in/efucYDf5 #EarnedMedia #PublicRelations #MarketingStrategy #BrandBuilding #BusinessGrowth

What happens when you become CEO of the world's largest PR group? You figure it out and get sh**t done. That's what Chris Foster did, and he tells you how in this terrific interview. (BTW, we've been on Team Foster for over a decade). If you're a senior exec, this article is for you! https://bit.ly/3UBOUCx #CEOinsights #Leadership #Communications

Use this powerful tool for business owners seeking to maximize their productivity. #business #executiveleaders #leadership

Use this powerful tool for business owners seeking to maximize their productivity. #business #executiveleaders #leadership

Today's the day! I'm excited to finally share the official launch of Maxine Winer Consulting LLC, my fractional consulting business. After more than 25 years leading offices, practices, and teams for global PR firms; serving as COO of an independent agency; and leading comms and marketing for two publicly traded companies, I'm now forging a new path that's much more aligned with today's business environment.  There's no denying "fractional" is the newest business buzzword. And with good reason. It's scalable, flexible, targeted, and cost-effective, a model that works exceedingly well for companies that need specific and highly experienced C-Level expertise to fill critical needs -- but not full time, not forever, and without the burden on their budget. I work with small and midsize agencies, PE and VC firms, corporations, and brands of all sizes to provide C-Level leadership on a part-time, interim, or retainer basis. It's incredibly exciting, energizing, and rewarding to see the impact of this model in action and the results that can be achieved! For those of you who know me -- and those I have yet to meet -- I can't wait to work with you! You can reach me here or via my website https://lnkd.in/gawxNCNk And finally, a shout out with much love and gratitude to a few special people who have been supporting and encouraging me as I set sail on this new adventure. I'm looking at you Laura Shulman, Karyn Esken and Rob Shapiro. #fractional #coo #pr #communications #marketing #futureofwork

As a leader in your expertise, position yourself as a valuable resource and guru to attract earned media opportunities. Showcase why your story is special and important, and why people should be interested in what you do. #thoughtleadership #earnedmedia

Elevate your business above the noise with our latest #blog post! In today’s fast-paced world, positioning yourself as an industry leader has never been more important! And with recent crises, such as those in the #RedSea and the Russia-Ukraine conflict dominating headlines, agile thought leadership and feature comments can play an essential role in helping your #business stand out from the crowd and position you as a trusted industry voice. So, this month, our very own Ellis Overton, thought he’d share a few tips to help your business stand out from the crowd. Click to read the full blog here: https://lnkd.in/dm8MA-cT #TechPR #ThoughLeadership #NeoPR

Earlier this week, we shared a post about how CEOs on social media can strategically position themselves as a thought leader and authentic leader. But did you know that leaders on social media can also influence how the public perceives their company? Find out how below! #ThoughtLeader #SocialMediaSuccess #SocialMediaStrategy #ExecutiveSocialMedia

Are you a new CEO looking to establish yourself as a thought leader in your industry? To help you carve out a strong position as a thought leader, here are just a few practical strategies suggested by Forbes: ✅ Share your expertise in publications and industry events  ✅ Stay up-to-date with the latest industry news and trends  ✅ Develop and share unique insights about your industry  ✅ Actively participate in industry conversations and events  ✅ Utilize social media to engage with your audience and other thought leaders  By adopting these tactics, you can increase your visibility, build credibility, and position yourself and your company as leaders in your field. https://lnkd.in/etM7w4Cr #CEO #ThoughtLeadership #Career

Are you currently worried about a talented member of your team leaving? I know it's something I used to worry about (especially when running a marketing agency for 15 years). It's a hard thought pattern to escape, it's stressful and it wears you out. But in this article Phil points out not only the impact of losing talent but also ways to prevent it. https://lnkd.in/eYzdkBEU IS THIS YOU? #talent #teamculture #employeeretention