Hotwire’s Post

🗞️ Top stories in #Ads, #Marketing & #Data for this week: 🔹 Search Engine Land reports Meta is starting to fully roll out their Reels Overlay ads globally. More on that here: https://lnkd.in/esTsNwdm 🔹 Social Media Today, LLC reports that Threads, Meta's X competitor, is expanding its API to allow for more external engagement tools, like sharing articles directly on a website. More on that here: https://lnkd.in/es_jNWdX 🔹 TechRadar is reporting on WIRED and Proof News' investigation over #AI companies, like Apple, NVIDIA and Anthropic are training their #LLM data on scraped YouTube video subtitles. More on that here: https://lnkd.in/e_yFXeQW -- A lot of news this week also centered around the tech industry's shift on where they're putting their political dollars ahead of the US general election this fall. While my content is not meant to be political, if you're in the US or anywhere that has safe, secure elections, I encourage you to register to vote, educate yourself on the candidates at all levels - national, regional and local - and to support the candidate you choose based on your own informed decision. I'll have a video out soon on misinformation and ways to validate sources, so keep an eye out!

More interesting and useful stuff from Sam about what is really going on with digital ads and the election. Give him a follow if you want high quality content on this in the run up to the election. #generalelection #adstrategy #polling #digitalcampaigns

The Digital Toolkit for Democracy: From AI to TikTok and Beyond 📱 In today's digital age, we must embrace the inevitable use of digital tools for shaping discourse. Philip Weiss recently highlighted TikTok's significant impact on politics, like in Italy's election, showing how extremists leverage digital platforms to spread their messages more effectively than moderates. What's the takeaway for democracy advocates? 👉 Adaptation Over Avoidance: It's not about endorsing platforms like TikTok but using them wisely to engage younger audiences and combat polarizing content #OneStepAhead. 👉 Strategic Digital Use: Emphasizing agility and innovation, especially in using AI and video to fight misinformation and connect with people on a deeper level. 👉 Storytelling's Power: Beyond technology, compelling stories that resonate and connect are our most powerful tool. The message is clear: Democratic institutions and individuals must use all digital mediums at their disposal, not as an endorsement, but to promote unity and democratic values in the face of digital challenges. 🌍 Discover more: https://kont.ly/0b5fe84c #DigitalDemocracy #Storytelling #SocialMedia #TikTok #PoliticalCommunication Jacqueline Hogue Luc Chomé Giordano Maria Segato Marsela Ivanova

Got our MVP (minimum viable product) application, the "TikTok" meets "Rotten Tomatoes" for short news summaries out for smart phones! Looking for 3-5 highly targeted news media partnerships to capture slightly left, right and center POVs to help inform our "AI Anchor". After we find our 3 key partnerships, we'll be done looking for business partnerships. On the B2C (consumer product) end, we're going to summarize all our #UnitedNation's SDG-aligned articles and take them to higher ed and research institutions. This election year, we're taking the news to subject matter experts, tomorrow's "citizen journalists", so we all can take part in solution-based stories we so desperately need more of in this world. We will launch a newsletter and MVP version on our application in July. So be on the look-out. At PulseDNA, we believe in news for the people, by the people! #news #media #ai

The federal government is gearing up to scrutinise big tech with a new committee! Government calls for sweeping social media inquiry! The 'Joint Parliamentary Select Committee into the influence and impacts of social media on Australian society' aims to boost transparency and accountability of social media giants. Communications Minister Michelle Rowland unveils draft terms of reference for the committee, focusing on: Algorithms and recommender systems' influence on content Impacts on mental health Scams, age-restricted content, and child abuse Misinformation and disinformation Meta's news payment controversy "Social media companies have social responsibilities. They need to be more accountable and transparent," says Rowland. With social media playing such an important role in our day to day lives, it is important to have the right systems and solutions in place. There can be a lot of misinformation and disinformation coming from social media that affects how people make choices when it comes to their own health so inquiry like this is long overdue. Visit https://lnkd.in/gYmrJTyi and get the correct information for all your IT solutions. #SocialMediaInquiry #Transparency #Accountability #Algorithm #Misinformation #Meta #AustralianGovernment

TikTok! Nearly 77 Million Americans say they use TikTok for an average of 30 minutes per day. Who are they? And how do they use ALL FORMS of Media every week? 3-1/2 Minute video. Bit.ly link below of the 21 slide deck.  No matter how you come down politically on TikTok... this is a video that can help you educate yourself more on the users of this Social Media platform that has grown 90% in the past two years. Hubbard has a "Bloomberg Terminal" to Better Analyze ANY Target Market…National, Regional, Local, Hyper-Local. This is Hubbard’s “Share of Everything for Anything” deck #331. #radioadvertising #television #socialmediaadvertising #congress #senate #politics #government #advertising https://lnkd.in/e7bdim5b https://bit.ly/49XcSih

🌟 New Insights Alert! Spark Foundry presents the latest findings on media consumption in Romania with our report - Artificial Intelligence, Social Media, Streaming, and Media Consumption Behaviors, all included in our data. Here's what you need to know: 📉 Videoconferencing and online courses are on the decline. 📸 Younger audiences are exploring new ways to search online, favouring images and voice search. 📈 Pinterest is gaining popularity among 18-24-year-olds. 🎥 YouTube leads as the top source for video content, followed by traditional TV and on-demand services. 📺 A notable shift towards a combination of subscription and non-subscription viewing on Smart TVs. Discover the full report for a comprehensive look at these trends and more. #DataIntelligence #PublicisGroupeRomania #MediaConsumption #ArtificialIntelligence #SocialMedia

In a recent discussion with Bloomberg's Caroline Hyde, former Google CEO Eric Schmidt shared insights on the global AI landscape, noting that China is significantly behind the US in artificial intelligence technology. Additionally, Schmidt revealed an intriguing detail about considering a purchase of the popular social media platform TikTok from its parent company, ByteDance. These statements underscore the dynamic nature of the tech industry and the strategic considerations involved in maintaining competitive advantage in a rapidly advancing sector. Schmidt's perspective as a leading figure in technology provides valuable insight into the interplay between geopolitical considerations and business strategy within the tech world. #ArtificialIntelligence #GlobalTech #TikTok #BusinessStrategy #EricSchmidt ---------------------- Learn more here: https://lnkd.in/eTseJu2N

Excited to share my latest article on Medium, 'Meta’s Moment of Truth: Analyzing Zuckerberg’s Trial in the Wake of Cambridge Analytica,' where I delve into sentiments surrounding Mark Zuckerberg's trial. Check it out for insights into public perception and the impact on Meta. Looking forward to your thoughts! #machinelearning #meta #sentimentanalysis https://lnkd.in/gZwsR3xS

💡 💡 A useful recap of dentsu’s Global Ad Spend Forecast for 2024 considered as a year of big media moments. ‘’It is expected to be the year when third-party cookies are finally deprecated after having been an inherent part of targeting and measurement since the inception of digital advertising. It is the year when Amazon will truly enter the video ad segment with a new ad-supported plan by default for Prime Video. In 2024, generative AI applications will become more concrete and scalable, opening exciting perspectives for channels like audio, where domestic podcasts could become global hits thanks to generative AI powered translation. Download the report to see all the global, regional and sector specific data from 58 markets, as well as explore some of the key factors impacting ad spend shift. #dentsu #globaladspend