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Discover how different spirits such as whisk(e)y, gin, tequila and vodka are distilled and the processes used to make them. Essentials in Distilling Course, only £99: https://bit.ly/3KKUvTS #CPD #course #distilling #fermentation #rawmaterials #spirits #distilleries

This is entirely true. If you haven't watched the clip to this image it is completely unhinged, but 100% true. People buy stories. And there is a story behind each product. That bottle of whiskey that sits on John Doe's shelf is much more than what it is. While you are busy trying to increase conversions and sales, there is someone out there who is wondering how early you had to wake up to create mash, how long you waited to make head cuts, how many times you struggled to get it right. Sure, its just another bottle to some. But to those special people your brand is a story that speaks to an entire generation. @forbes released an article this year mentioning trends in the liquor market, which showed that consumers are now looking for brands they recognize with. Stories are identity, tasting notes aren't. I invite you to a conversation. I would like to hear your story because as there are many of you out there I love seeing someone who worked for it stand out in a crowd. DM me, let's have a conversation. I am interested in your story. #distillery #distiller #distilling #liquorstories #stories #storiestold #timeinabottle #WhiskeyTales #barrel #barrelstories

As we head into our busiest time of the year, we thought it'd be a good idea to take a quick breather and answer some of our most commonly asked questions. By far, the number one question we get asked is if we make San Juan Seltzer. If you're curious, read the article for more details. https://lnkd.in/dM9X5BpT #CraftBeer #FAQ #BeyondTheBeer #BeerBlog #SanJuanBrew #Brewery

WHAT IS A SPIRIT SAFE? A spirit safe is a secure container used in whisky distilleries to hold newly distilled spirits. It allows distillers to monitor and control the flow of alcohol from the stills to ensure quality and consistency. Inside the spirit safe, compartments are designated for different parts of the distillation process, such as the heads, hearts, and tails. This setup enables the distiller to divert the flow of alcohol between these compartments, effectively separating the different fractions and ensuring only the best-quality spirits are collected. #Whiskey #Whisky #SpiritSafe #Distillery #Lebanon

Do you know, the use of barrel in Bourbon whisky 🥃 can't be reused for aging again and again. According to law, bourbon is a strictly American Native spirit that must be produced only in America. Perhaps, this is the reason everyone believes that real bourbon is made just in Kentucky. I just completed a Whiskey 🥃 traning program in #typsy #Hospitality #whisky #Bourbon #Bourbonproduction #Whiskyfementation #whiskyproduction

Is there another style that home runs so many occasions, pairs so well with food and makes people travel the ends of the earth to go to the source to try? Maybe...there are alot of amazing beer styles :), but Tripel is on the list. Give a listen, watch and crack one open as we take you through the 2021 Beer Judge Certification Program guidelines. #beer #wine #foodpairing #sensory #foodandbeverage

This is a useful recap and guide to understanding the basics of Cognac with specific information for the VSOP category.

In the spirit industry, transparency is important. As a Texas distillery producing ultra-premium spirits, we realize the essence of our industry is in communicating our process, from grain to glass, to our patrons. However, as this industry grows, we see a risk of compromising quality for mass production. Today's consumers are discerning, educated and can spot the difference between craft and marketing hype. Therefore, we need to maintain integrity while meeting market demands. Our answer is to commit to transparency and education. Inviting our customers into our world helps build trust and loyalty. It's not just about crafting exceptional spirits, it's about sharing our journey and creating a community. Here's to fostering clarity in our process and everything we do. #craftspirits #transparency #distillery #texasdistilled #barrelaged #spiritinnovation

What does your Tuesday have you craving, Beer or Bourbon? Today I chose bourbon. #bigstormdistilling #bigstormdistillery #bourbon #bourbonwhiskey #bourbonlover #bourbongram #whiskey #whiskeylover #oldfashioned #oldfashionedcocktail

Does your brand have its day in the calendar? 📆 Nationwide launch campaigns like this can boost sales and help you build a loyal customer base that looks forward to your day each year. It's great because: ✨ It engages both sides of your customer base, your trade accounts and the end consumer 🔦 You can shine a spotlight on your trade customers using a map of where your super special edition products will be 🗺️ This helps your end consumers find their local spot, get involved and feel like they are part of something special If you're on Sellar and would like tips on how to use pre-orders in your campaigns send me a DM 💬