House of Phoenixx, LLC’s Post

In my latest post, I speak to the importance of communicating impactful value propositions - and how to establish them correctly.

Is your sales team representing your brand in the best way? You’ve spent time and money building a strong brand, right. Are you confident that your sales team is upholding that brand image in every interaction? Whether you're just starting to scale or managing an established team, brand consistency isn’t just about your logo or marketing—it’s in every conversation your salespeople have with prospects. 🍊 First impressions matter, and they last — Your sales team is often a prospect’s first contact with your business. — Are they delivering the right message? — Misalignment with brand values can lead to confusion. — Or worse, leave a negative impression. 🍊 Your brand = trust — Customers need to trust your brand — Misaligned sales approaches erode that trust — Are your salespeople reflecting your brand's values? 🍊 Consistency is key — A consistent tone and message across your sales team build confidence — A unified voice strengthens long-term relationships. — Is your team delivering a cohesive brand experience? 🍊 It’s more than just selling — Sales isn’t just about closing deals; it’s about reinforcing your brand. — Every interaction is a chance to boost your brand’s image. — Are your salespeople creating lasting connections and positive impressions? Your sales team is more than just a vehicle for revenue—they’re your brand ambassadors. Make sure they’re representing you properly. Check back for my post next week on how you can make sure your salespeople are representing your brand in the best way possible…

Set your BRAND apart and above! Out of all the 5 senses, which one creates magic to an experience to you? For me it is SIGHT (eye), followed by SOUND and lastly FEELER spcly for all matters pertaining to corporate affairs. Nothing makes one imagine surreal experience unless we see it and hence, the saying ‘Out of Sight is out of Mind’ is an apt claim. Brand marketing is generalized for a segment of people and when it comes to corporate buying, might not be very effective. How likely are you to BUY from someone whom you have never met? irrespective of it being nominally priced. Very Unlikely, isn’t it? There is no head turner better than being physically available in flesh and blood with your -         Aura & -         Expertise to guide on the product suite to your client Even better is to awestrike your prospect with your PREPAREDNESS for the meeting, however informal, last minute or short-lived it is/was and claim the rightful trustworthiness for the expertise they are planning to associate with. Sales taskforce is the one who not only -         Represent a brand but make it stand out of the rest in the arena, -         Make or break a possible line of steady revenue earning and even -         Fuels all in counterpart to propel the deal to SOP automated state -         Claim repeat and new business from the existing pie & Referrals. As a sales leader one mustn’t lose any opportunity to liaise with client whether meet face to face or a quick call initiated from a simple que like a critical market update, a prompt brief minutes of the meet/call with defined timelines over all interactions for holding the next association, to keep the doors azar for future and showing up with the work around on promised on the agreed date/time and so on. This cycle repeats till the consumer of your offering aren’t satiated with the capability of you being able to meet the expectation around managing the key stakeholders with patience, as mostly all offer pretty much the same product, the only differentiator for any brand is SALES representative who is creating the worthwhile value and drift the whole management to opt by onboarding new or switch from earlier or offer a higher share from the rest. As a leader in sales, I can claim that the salesforce is a team that make to believe that is yet to be opted by client, a team that help partners to visualize the uplifted journey they will undergo in managing the same task with ease, comfort and class, a team of people who not only offer a product or required service but bunch it with confidence on this brand they represent over rest, overall a trust that one is with the very best and more… Marketing of course propels it; however, sales advocates skyrocket the conversion with bigger ticket size.

The Hidden Power of Promotional Products in Building Brand Loyalty Ever wonder why some brands stick in our minds longer than others? It's not just about the product or service; it's about the experience. Delving into the realm of promotional products, we uncover a valuable strategy often overlooked. These tangible items are more than just giveaways; they're tools for building lasting connections with your audience. By creatively integrating promotional products into your marketing mix, you transform your brand into a tangible experience that resonates with customers long after their initial encounter. However, it's not just about slapping your logo on any item. The key lies in thoughtful selection and meaningful integration that aligns with your brand values and audience preferences. From eco-friendly options that speak to sustainability concerns to tech gadgets that resonate with a digital-savvy crowd, each choice tells a story about who you are as a brand. In conclusion, promotional products possess the power to elevate brand loyalty to new heights when wielded with purpose and precision. This strategy bridges the gap between physical and emotional connection, ensuring your brand remains etched in the hearts and minds of your audience. Join the conversation by sharing how you've successfully integrated promotional products into your marketing efforts! ——— Rethinking Sales Strategies: The Shift Towards Value-Driven Selling In an era where consumers are bombarded with endless choices, how does one stand out? The answer lies not only in what we sell but how we sell it. Gone are the days of transactional sales processes focused solely on numbers. Today's landscape demands a shift towards value-driven selling—a strategy that centers around understanding and addressing the unique needs and challenges of each customer. This approach requires a deep dive into active listening, empathy, and solution-oriented dialogue. By prioritizing the customer’s needs above all else, sales professionals can foster trust and build meaningful relationships that transcend beyond mere transactions. Implementing value-driven selling isn't without its challenges. It demands patience, adaptability, and continuous learning.

Does this look like your marketing and sales funnel? If so, you've missed a crucial detail and major step in the process. Do you know what it is? Did you think of one or more tactics you need to help you develop Suspects? Well, that's not it. Did you look at this from the perspective of each of the roles in the funnel? If so, you should easily figure out what's missing. Every stage in the process - regardless of whether your process looks like this one or not - is a stage where you deal with p-e-o-p-l-e. No one wants to be thought of as a sale, a lead, or a prospect. I won't even get into how insulting it is to refer to someone as a "suspect." Yes, I know these are shorthand terms you only use with your team. Maybe these titles are just in your head. Great, except that whatever you internalize or think *will* be evident in your actions, even if not in your words. And this specific set of labels gets in the way of developing Brand Loyalty. Build Brand Loyalists. Stop the practice of "filling the funnel." If this resonated with you, join our Insiders! Get novel ideas sent straight to your inbox. https://lnkd.in/eUJEQrKq

Driving change can be challenging, but Kimberly-Clark Professional deserves recognition for successfully shifting their marketing and sales strategy. They have moved away from a product-centric approach to one focused on solving customers' business challenges. This article showcases the positive outcomes of their customer-first, value-selling approach. Great Work! Great mini case study!

The Number One Rule of Selling 💸 You sell better 🤑 when you focus more on "What am I giving?" and less on "What am I gaining?" You can't sell to someone who already knows everything about a product. They will only buy if they trust you. The market is full of people selling the same things, so who you trust is what matters. The person you trust is the one you buy from, which is why personal branding is crucial. To elevate your sales, you need to transition from the selling era to the personal branding era. You must make people trust you and your brand. How do you build that trust?By generating awareness, keeping your promises, and consistently over-delivering. It’s simple logic. It’s about caring. 💗 The number one rule for marketing is caring. 🫶 Once you start caring about others, everyone in the entire value chain will trust you. When people trust you, you can command the kind of premium you’re looking for. Key Takeaways 💰: 1. If you know how to leverage the information platforms available to you, you can sell anything. 2. Care about what you’re selling and to whom you’re selling it. 3. Use personal branding to start selling. Helpful? Let me know in the comments below! 👇 📥 DM "Build" to learn how to grow your personal brand from scratch. #personalbranding #sales

Hello wonderful people! If 2024 is the year you and your team plan to conquer your ambitious marketing and sales goals there are a few crucial things you’re going to need: 1. Every single member on the team knowing exactly what your objectives are (for real, ask your team now and see if they all give the same answer, this will tell you where you’re at) 2. The strategy you all agree has the BEST chance at delivering the results you’re after (again, ask your team if they know *how* they're going to achieve your objectives and if they don't know/you don’t share the same view, this is a clear marker) 3. An action plan covering an agreed-upon period (including how success will be measured and how to spot when you’re off-track BEFORE it actually happens) And if you’re not there *yet*, let me tell you that getting there can be SO EASY! You and your team already have all the answers. You just need a person with the marketing, sales, and strategy experience to know how to ask exactly the right questions in exactly the right order.. that’s me, obviously 😉 We'll come together for 1-2 days for a Sales & Marketing workshop. At the end, I’ll take all the scribbled A3s and magically present them back as the action plan you need to follow to reach your goals. I wrapped up last year by hosting a workshop like this for one of my clients with great feedback from the executives involved. Now, I'm super keen to support more teams to make a massive impact this year! Even if you’re a little interested, flick me a message with your questions and what you and your team are up to and we can go from there 🚀

I can say the key to a company's longevity is to pay attention to the small details of all customers, not just the large blue-chip customers, when making business policy and marketing decisions. I have been convinced that being a company that can be counted on in times of need and having an attitude of being willing to go the extra mile to help any customer will further differentiate the company in future business. I have a Japanese acquaintance named Mr.Kuroda, a book publicist. In recent years, it has been said that selling books in Japan is challenging. (How about in your country?) He is a celebrity who has sold several hundred thousand copies of his bestseller books in Japan and is a well-known figure among publicity people at publishing companies. He recently published an interview about his book PR know-how and how he achieves such results through promotion. The starting point was a business book about why IBM had grown, which I had encountered during my unsuccessful sales days. This book was written in 1986 by Francis G."Buck" Rodgers, who served as IBM's vice president of marketing at headquarters for ten years. He grew IBM's annual sales from $10 billion to $50 billion and cemented the company's reputation as the world's best marketing organization. He was called a "marketing genius" and "the salesman's salesman." When I read about the innovative strategies he has put in place, I was surprised to find that only a few simple beliefs and principles have become the foundation for IBM to become the great company it is today. It was about things like compassion, courtesy, and integrity. When he visited customers, he did not try to sell them products but instead asked them to slow down and think about their problems and concerns, giving them plenty of time to express them in words. IBM also clearly defined customer relations for all positions, not just salespeople. It did not tolerate failure to call back, being late for appointments, not saying thank you, or taking for granted that customers would buy from them. On the other hand, he visited a vast number of clients. He always wrote a letter upon his return, thanking them for taking the time to meet with him and for giving them the job, summarizing and confirming the matters discussed and the plans that had been put together. In his words, rather than doing one thing 1000% better, do 1000 things 1% better each. Be willing to put in the extra effort for one more push. We are also willing to do our best to ensure a good job. We need to prove our feelings to customers and peers. I believe this attitude toward customers will differentiate in the future, no matter how people work.

This article explores how Kimberly Clark Professional North America adopted a value selling approach in support of this core focus and achieved impressive results. https://ow.ly/fBoQ50QUKWl