Harry Phokou’s Post

"Do you do this all yourself?" Nope. We have 8 CEO clients and 1 on a waitlist. Demetri (bro on right) is now doing outreach for 4 CEOs. Things are busy at Phokou Digital. Tasks I used to do as a solopreneur: Edit Podcasts Prep Podcasts Book Podcasts DM Commentors Record Podcasts Coaching Cohort Calls Reply to my comments Take Pictures for LinkedIn Engage in 6 paid communities Refresh profiles for 5 CEO clients Write LinkedIn content for CEO clients Ideate LinkedIn content forCEO clients. Comment on other people's posts Book Conference tickets + flights Write daily  LinkedIn content DM Profile Views (ICPs) Record Loom Tutorials Introduce people. Prep Conference 1:1 Power Hours Followup leads Do BootCamp Sleep Eat I did all of these myself for first 2 months. Now? A diligent VA. A patient cousin. A branding wizard. A rad video editor. A smiling brother. A writing god. I'm not a solopreneur anymore 😅 And it ain't no walk in the park, If you are a solopreneur reading this: Having a full-time employee is no joke. 1) How I make it work for me. Don't rush things. 1) Outsource specific tasks or pay per/hour. 2) Revenue Share model. 2) How I find the best of the best I used Upwork, LinkedIn and my family tree. 3) How can you work with your bro? We read the book Radical Candor by Kim Scott together. We keep each other accountable ➜ never make it personal. P.S Could you work with family?

Here are the top 4 playbooks for gaming pros ↓ 1) LinkedIn Playbook Lara Acosta Personal Branding Expert, 160K+ Followers https://lnkd.in/erkE2ewz 2) Build a Studio Playbook Yahsir Qureshi - Head of Studio at Sandsoft https://lnkd.in/eYqpNPg6 3) The Gaming Recrtuier Playbook Selim Ozturk - Director at The Pixel Movement https://lnkd.in/eegTM5JT 4) The Managing Director Playbook Alexis Gresoviac - EX MD at Blizzard, Gameloft, Huuuge https://lnkd.in/ecp9Da_H These podcasts have been viewed 100s of times. I have recorded close to 20+ podcasts since April now. Also do them live ↓ How to Get Money in Gaming LIVE - 18th September Pontus Mahler  - Co-Founder at Agora Gaming Partners Register: https://lnkd.in/eSgHiGxZ Podcasts changed my life ➜ I want to pass this on. What is your favourite podcast right now?

I am 26 years old. Here are the 26 ways I built my biz 🔧 (in 5 months) 26. Think who, not how. 25. 100 connections/week 24. Hope is not a strategy. 23. Do the unscalable first. 22. Never blame the market. 21. Joined 6 cohorts (now 3) 20. 155 hours on client calls. 19. Invest time in networking. 18. 220 hours spent coaching. 17. Never work with a ‘maybe.’ 16. Hired my cuz to do images. 15. Hired my bro to do outreach. 14. Invest in my personal growth. 13. Always remember: "My Fault" 12. Launched The Gaming Playbook 11. Nobody can replace the founder. 10. Go above and beyond for clients. 9. Leverage testimonials to level up. 8. Proactively intro people every day. 7. Give. Give. Give. Give. It will come. 6. Published 349 posts for me + clients. 5. Tuesday/Wednesday Client Call Day. 4. Flew to 10+ conferences in 5 months. 3. Monday/Thursday/Friday Maker Days 2. Make the most of exercise and music. 1. Books and podcasts can change your life. All leading to a €16K month in August. A quick reminder though: Revenue ≠ profit. 1) I had savings from previous jobs. 2) I reinvest a lot into myself + the biz. 3) I have $1000s in monthly costs. (Mentors, Staff, Video Editing, Tool Junkie etc) This is not for everyone. I am looking to go empire mode. Which means working with others. The plan was to start a lifestyle business. But I love the game of business too much. I will leave you with something my mentor told me: "The only limit is the one you set." It changed my life, maybe it will change yours. Happy building 🔧 P.S. With only 4 months left this year, what’s your biggest lesson so far?

How do you start an event business with 300+ sponsors? "The Events Playbook" with CEO of FORMAT Simran Whitham Award-winning entrepreneur and Founder Revolutionary nightlife gaming events. Award-winning Events & Marketing Agency A very capable man. I met Simran for the first time at Brighton: Develop. We had a great chat about entrepreneurship. Which resulted in a few more conversations. (I decided to sponsor his event in Liverpool, more on that later this week) In the meantime here is absolute GOLD. I wanted to ask Simran questions from 3 perspectives: - The event organizer - The marketing strategist - The community builder This podcast will help you: Understand how to organize standout events. Understand how to make an event business profitable. Understand how to balance profitability and fun. We got into practicalities. My favourite :) I put chapters for you. It is a Playbook after all. Loads of golden nuggets. Please enjoy the full episode now. Spotify: https://lnkd.in/emfKtkjH YouTube: https://lnkd.in/eHxSYypZ Apple Podcast: https://lnkd.in/eBKJAQyK -- 👋 Hey I am Harry Phokou I sit down with experts in the games industry. Experts who have never been interviewed before. Through conversations, I try to unpack their Playbooks. If you like this kind of stuff on LinkedIn Consider a like and Repost 👍 + ♻️

I have posted every day for 105 days. I have posted 202 times for my CEO clients in the same period. Here's how I never run out of ideas: 🗓️ Monday (Convert) Flex big client/personal result and share how I can help 🗓️ Tuesday (Podcast day for me/Nurture day for clients) Publish edited Podcast Trailer. CTA -> Grow Youtube Channel 🗓️ Wednesday (Nurture) Big Hero Statement -> Story. Share actional steps to grow your business 🗓️ Thursday (Attract) Story from this week or the distant past. Actionable takeaway or inspiration for ideal client. 🗓️ Friday (Attract) (repurpose banger) TOF topics like (Remote work, AI, Making money etc) More short form version of Thursday as TGIF :) 🗓️ Saturday (Nurture) Analogy Saturday. Concise objection handling using an analogy/story 🗓️ Sunday (Video with caption) Light fun while also reminding people what I do. I now use a custom ChatGPT I call the Ideation Machine. It goes through my video calls with clients. Our voice note conversations. Our podcasts. And breaks down content ideas with quotes into the above buckets. Resulting in more posts, More chances to get numbers like these 👇 These are me + my CEO client's stats. They already have incredible stories and products. I am just giving it a voice. If you TRULY have a great product/service for the gaming industry who knows they want to build and monetise their personal brand…. Send me a DM 📥 Let's get you sharing more :)

Want to write well? Live more. Whatchu doin today? ps. I'm going to Ed Sheeran's concert with the fam 🎸

"He could only afford 1 20p sandwich/day." Yesterday I told the story of Grandpa Phokou: How he went from £1/week to owning 7+ businesses. My personal favourite post to date. One of you agreed (<3 Mark) But it was missing one thing. It is 11:24PM as I write this. I just read the post to my dad. He added a small detail.. When he leveled up as a barber, he made £2/week. My grandfather spent .50 shillings on a weekly violin lesson. Because of this, he could only afford 1 sandwich a day after paying rent at 13 years old. (he left his father at 13) He went to bed hungry every day. He slept on his stomach to avoid the pain. He couldn't practice at home due to noise complaints. He had to practice during lunch breaks at the barbershop. Not easy. He did this for months. Yet many of my generation, dismiss their generation. "They had it easy back then" "Property was cheap relative to wages" "You could walk into a shop and get a job" If that's you: Just stop. You are guaranteeing a life you do not want. Your body will internalize it. And make you lose. My grandparents went through war and lost everything. I know I have it easy. If you are on LinkedIn on a weekend. I have a hunch that whatever you are going through. You got this.

1952: £1/week as Cinema waiter selling cold drinks. 2024: 5 kids, 11 grandkids and 7 businesses. Meet Grandfather Phokou. I interviewed him 5 years ago. Found my notes yesterday Here's how my grandfather went from £1/week at 15. To serial entrepreneur at age 30. 1952 (15 years old): - Apprentice barber, earned £1 a week - Sold cold drinks at cinema for 1/2 a penny per drink. - Reinvested 5 shillings per weekly violin lesson. Practiced violin in the barbershop (to level up earning potential) 1954 (17 years old): - Barber wage increased to £2 a week. - Played violin at weddings, didn’t charge but tips of £1-2! - Often received chickens and birds as tradition. Multiple income streams baby! 1958: (21 years old) Moved to England. Plan? 1) Learn ladies’ hairdressing 2) Return to Cyprus to open the first unisex hairdresser 3) Start a school. Completed a 6-month course in 3.5 months. - Found a job instantly as could cut both genders's hair. - Began working by appointment for women’s hairdressing. - Standard pay was £5-6 per week, he earned £15/wk Bought a car for £25. Split the cost with his cousin (£12.50 each) We literally making moves now. 1960: (23 years old) - Searched for his own shop - Found a former unisex hairdressing shop. - Lease for 12 years was £1300 - Used £540 and borrowed the rest from friends and family. Paid back the loans within 2 years. We are officially in business at age 23. 1963: (26 years old) Business has gone VERY well. Upgraded his car to a brand-new Morris Oxford. We balling. 1964: (27) Met Grandma Phokou. Met in September, got married the same year <3 Time to make babies. 1965: baby 1 1966: baby (dad) 1969: baby 3 1974: baby 4 1975: baby 5 Made a good name in hairdressing and with his bank. Leveraged that to open more shops. - Bought a fish & chip shop for £3500. - Completely renovated it with new Presto ranges. - Purchased 2 more fish & chip shops from the profits. - Hired managers and employees. - Bought a snack bar as well as why not. - Bought a bunch of farmland in Cyprus. Sold/lost most of the businesses due to the war in 74. Raised a beautiful family that led to 11 grandkids. 2017: (80) Built a villa as Phokou home for family to visit. 2024: (87) We go most Sundays for a family meal. Grandpa phokou has never "stopped" working. By hand built an amazing garden over the last few years. My 3 takeaways from his story. 1) Invest with your family, (align incentives) 2) Befriend your banker, (just do it) 3) Build stuff (stay healthy) He is my reminder. "To retire is to expire."

Thank you to all 197 attendees last night! We covered how to get a job 👇 Some notable quotes from the queen 👑 "𝘌𝘷𝘦𝘯 𝘸𝘩𝘦𝘯 𝘺𝘰𝘶'𝘳𝘦 𝘭𝘢𝘪𝘥 𝘰𝘧𝘧, 𝘺𝘰𝘶 𝘴𝘵𝘪𝘭𝘭 𝘩𝘢𝘷𝘦 𝘢 𝘫𝘰𝘣—𝘵𝘰 𝘵𝘢𝘬𝘦 𝘤𝘢𝘳𝘦 𝘰𝘧 𝘺𝘰𝘶𝘳𝘴𝘦𝘭𝘧." "𝘠𝘰𝘶𝘳 𝘮𝘢𝘴𝘵𝘦𝘳 𝘳𝘦𝘴𝘶𝘮𝘦 𝘪𝘴 𝘺𝘰𝘶𝘳 𝘣𝘦𝘴𝘵 𝘵𝘰𝘰𝘭—𝘪𝘵'𝘴 𝘢 𝘳𝘶𝘯𝘯𝘪𝘯𝘨 𝘭𝘪𝘴𝘵 𝘰𝘧 𝘦𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘺𝘰𝘶'𝘷𝘦 𝘦𝘷𝘦𝘳 𝘥𝘰𝘯𝘦." "𝘐𝘯 𝘢 𝘴𝘪𝘯𝘨𝘭𝘦 𝘥𝘢𝘺, 𝘸𝘦 𝘳𝘦𝘤𝘦𝘪𝘷𝘦𝘥 𝘰𝘷𝘦𝘳 1,000 𝘢𝘱𝘱𝘭𝘪𝘤𝘢𝘵𝘪𝘰𝘯𝘴 𝘧𝘰𝘳 𝘰𝘯𝘦 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘪𝘰𝘯 𝘳𝘰𝘭𝘦." "𝘛𝘢𝘬𝘪𝘯𝘨 𝘢 𝘴𝘪𝘥𝘦 𝘲𝘶𝘦𝘴𝘵 𝘪𝘴𝘯'𝘵 𝘨𝘪𝘷𝘪𝘯𝘨 𝘶𝘱—𝘪𝘵'𝘴 𝘮𝘢𝘬𝘪𝘯𝘨 𝘴𝘶𝘳𝘦 𝘺𝘰𝘶 𝘤𝘰𝘮𝘦 𝘣𝘢𝘤𝘬 𝘴𝘵𝘳𝘰𝘯𝘨𝘦𝘳." "𝘉𝘦𝘪𝘯𝘨 𝘭𝘢𝘪𝘥 𝘰𝘧𝘧 𝘸𝘢𝘴 𝘴𝘶𝘥𝘥𝘦𝘯, 𝘣𝘶𝘵 𝘪𝘵 𝘵𝘢𝘶𝘨𝘩𝘵 𝘮𝘦 𝘵𝘰 𝘯𝘦𝘷𝘦𝘳 𝘴𝘵𝘰𝘱 𝘱𝘳𝘦𝘱𝘢𝘳𝘪𝘯𝘨—𝘦𝘷𝘦𝘯 𝘸𝘩𝘦𝘯 𝘵𝘩𝘪𝘯𝘨𝘴 𝘴𝘦𝘦𝘮 𝘴𝘵𝘢𝘣𝘭𝘦." You can catch the replay here for a limited time: https://lnkd.in/eQBBawWZ Join 400+ gaming pros at gamingrally(dot)net newsletter for the full recap with thoughts this Saturday :)