Heather Steeves’ Post

This is Powerful... Woolmark's Zombie Apocalypse Vision! 🚨 Woolmark's latest campaign, "Wear Wool, Not Waste," hits right at the heart of fast fashion's environmental crisis. Imagine a world where synthetic garments you've discarded come back to haunt us as zombie clothes! 👻 That's the powerful imagery used to highlight the importance of choosing natural fibres like wool. 🌱 The campaign is not just eye-catching, it's timely. With new laws clamping down on disposable fashion, this message couldn't be clearer. Wool is sustainable, biodegradable, and renewable, making it the hero fibre we need right now. Merino wool, in particular, offers a long-lasting, recyclable, and eco-friendly option that aligns beautifully with nature. 🌏 John Roberts, Managing Director of Woolmark, states, "This campaign is an urgent call to the industry to rethink fibre choices." These initiatives are not just PR stunts. Woolmark's "Filter by Fabric" project has already seen huge pledges from big names like Copenhagen Fashion Week and No More Plastic. It's clear: the industry is waking up to the need for sustainable solutions. Let's all take a step back and see how we can make a meaningful impact by choosing wool over waste. #Sustainability #WearWoolNotWaste #FashionIndustry

This is Powerful... Woolmark's Zombie Apocalypse Vision! 🚨 Woolmark's latest campaign, "Wear Wool, Not Waste," hits right at the heart of fast fashion's environmental crisis. Imagine a world where synthetic garments you've discarded come back to haunt us as zombie clothes! 👻 That's the powerful imagery used to highlight the importance of choosing natural fibres like wool. 🌱 The campaign is not just eye-catching, it's timely. With new laws clamping down on disposable fashion, this message couldn't be clearer. Wool is sustainable, biodegradable, and renewable, making it the hero fibre we need right now. Merino wool, in particular, offers a long-lasting, recyclable, and eco-friendly option that aligns beautifully with nature. 🌏 John Roberts, Managing Director of Woolmark, states, "This campaign is an urgent call to the industry to rethink fibre choices." These initiatives are not just PR stunts. Woolmark's "Filter by Fabric" project has already seen huge pledges from big names like Copenhagen Fashion Week and No More Plastic. It's clear: the industry is waking up to the need for sustainable solutions. Let's all take a step back and see how we can make a meaningful impact by choosing wool over waste. #Sustainability #WearWoolNotWaste #FashionIndustry

"Over 92 million tons of textile waste is produced every year Of the 100 billion garments produced each year, 92 million tons end up in landfills. To put things in perspective, this means that the equivalent of a rubbish truck full of clothes ends up on landfill sites every second. If the trend continues, the number of fast fashion waste is expected to soar up to 134 million tons a year by the end of the decade." " Nearly 10% of microplastics dispersed in the ocean each year come from textiles. Garments are a huge source of microplastics because so many are now made of nylon or polyester, both durable and cheap. Each wash and dry cycle, especially the latter, sheds microfilaments that move through our sewage systems and end up in waterways. It is estimated that half a million tons of these contaminants reach the ocean each year. That’s the equivalent to the plastic pollution of more than 50 billion bottles. Source: Earth.Org 10 Concerning Fast Fashion Waste Statistics Loop is a great alternative to the fast fashion giants that are destroying the planet. https://lnkd.in/eDBVfWgF

It’s about time! US Lawmakers are finally recognizing leather as a sustainable material. Thanks to Congresswoman Chellie Pingree and the USDA’s latest push, organic fibers—including leather—are getting the spotlight they deserve in building a more sustainable economy. This initiative aims to: • Boost support for organic fibers like cotton, wool, and leather—materials that are better for the environment and the market. • Help farmers navigate the organic certification process, making it easier for them to supply these vital materials. • Develop new markets for fibers and leather, acknowledging the natural durability and sustainability of leather as a real alternative to synthetic products. This is a major win for those of us who have been advocating for natural, eco-friendly materials. Leather, in particular, is finally being recognized for its ability to reduce waste and its lasting value. This shift shows we’re moving toward an industry that values sustainability, from the farms to the fashion runways. Good news for USA Kerry Brozyna Katie Kutskill https://lnkd.in/g_YkuRh7 #Sustainability #OrganicMaterials #Leather #EcoFriendly #SustainableFashion #USDA #ClimateAction

Environmental protection has always been an enduring topic in fashion. In collaboration with Eastman, Patagonia has recycled 8,000 pounds of clothing waste, using mechanical and chemical methods to recycle textiles.   Various materials, including plastics, paper, metals, etc., can and should be recycled. Creating new fibers from textile waste helps close the loop and supports a circular economy. For example, Patagonia mechanically processes textile waste cotton into recycled cotton, which many denim companies incorporate into their products. Mud Jeans, for instance, includes a certain percentage of recycled cotton in all their denim products.   Top Beauty has consistently endorsed this eco-friendly approach. As a fashion enterprise, we consciously undertake these social responsibilities, contributing our efforts to environmental protection and sustainable development.   #garment #clothing #apparelindustry #manufacturing #fashion #fashionindustry #design #population #style #fashionable #apparel #textiles #retail #supplychain #sustainability #branding #marketing #entrepreneurship #innovation #fashionweek #woven #innovation

The environmental impact of clothing is staggering! 🌎 Did you know the textile industry contributes around 10% of global greenhouse emissions and 20% of global wastewater production? That's more than shipping 🚢 and aviation ✈️ combined! But there is hope; with proper collection and sortation, many items of clothing can be given a new lease of life through reuse. In the UK, our consumption of new clothing tops Europe's charts, with each person buying an average of 26.7kg per year 👖. Yet, the average lifespan of a piece of clothing is just 2.2 years 📆, resulting in around 300,000 tonnes of used clothes either burned or sent to landfills annually. So, what can we do to reduce this impact? It starts with our purchasing habits 💷. 'Fast Fashion' trends often lead to shorter-lived clothing, contributing significantly to waste 🗑️. Choosing quality over quantity and opting for longer-lasting pieces can make a real difference. But it doesn't end there – repairing and mending clothes can also help extend their lifespan. Simple fixes like sewing 🧵 on a button or patching a small tear can prevent items from being needlessly discarded. Clothing that is old, unwanted, or that you’ve outgrown can be donated if it is in good condition or recycled ♻️ to be made into new items. Locate your nearest clothing and textile recycling point on our website 👉 https://okt.to/g6OMFD and join the movement towards a more sustainable fashion future. #sustainablefashion #recycling #clothesrecycling #textilesrecycling #reuse #repair #recycle

https://lnkd.in/g6cP4ZSS I guess this keeps me awake at night thinking about how we can make fashion sustainable. At Goodwill, the circular economy is not just a checkbox - it's the core of our business model and mission. The circular economy principles are Goodwill's "bread and butter". As Margaret Mead once said, "Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has". And that is our ultimate goal at Goodwill. To turn goodwill and good intentions, people’s valuable donations into good actions and good results. Goodwill Omaha constantly trying to find ways to support & create a sustainable circular economy – and enhance our recycling efforts, it’s the triple bottom line approach and having a sustainability framework revolving around the three P's: people, planet and profit. ---> 8.7 million pounds of clothing & textiles were recycled and kept out of landfills in 2023 at Omaha alone, together we have diverted 4.3 billion pounds of donated goods from landfills across USA.

A recent article co-authored by Gherzis' partner Robert Antoshak and Tricia Carey delves deep into the Renewcell story. It's not about finger-pointing, but about understanding and learning from that experience. Check out the full article here: https://lnkd.in/dZ99TcJW #recycling #chemicalrecycling #textiletotextile #sustainability #fashionindustry #circulareconomy.

Driven by #environmental concerns, shifting #consumer values, and #forwardthinking policy, the continent’s textile and apparel industry embracing a closed-loop approach that promises to benefit both #people and #planet. #texspacetoday

WOOL MONTH Wool is where it’s at! When it comes to the future of sustainable fashion, zero waste clothing and furnishing, well-being and innovation, all roads lead to wool. This is not surprising, the wool industry has been developing technology to go from fleece to fashion for thousands of years. It’s only been in the last few decades that the petrochemical industry has flooded the market with cheap plastic yarns, wreaking havoc on the environment and the mental well-being of people constantly craving junk fast fashion. Read the full article by clicking on the link below: https://lnkd.in/e6Hw7tkv