HT Media Magic of Print’s Post

We're glad to announce our partnership with @addidas. We both want to enable people to realize their greatest potential. Our experts realize that happiness and contentment is the ultimate fuel for performance and together with adidas, we aim to establish new benchmarks for joy and success. Let's celebrate together! - - - -  #CelebrateSuccess #HappinessChampions #AdidasHappiness #EmpowerWithJoy #TeamAdiCoach #SuccessWithSmiles #HappinessCoachxAdidas #Gamifiedcoaching #Gamifiedlearning #Happinesscoach

Commitment, endurance, adherence to strategy, inspiration and sheer determination. We can read all of these things in these few words that Jacinda Ardern shared to the post pandemic New Zealand people. As always a few simple words convey a huge weight of meaning that everyone takes to heart from their own individual perspective. That's why Nike use "Just do it". As #businessleaders we often reflect on the words we use and how they are received by teams and customers, indeed by wider stakeholders. Do they convey our vision and values, do they deliver our energy and excitement for the future. Sometimes we forget that we don't have to interpret every sense for every person, we just have to light the blue touch paper of emotion. For #salesleaders trying to energise and inspire, we know that a few words make a difference and that famous phrase that 'actions speak louder than words' sometimes we need to be a bit more Nike! Today let's convey our confidence in the future by using phrases that our stakeholders fully understand and that energise our teams behind our vision (our colleagues will share that sense with customers). Today is a day for confidence in our journey. #jacindaardern #inspirationalleader #positivemindset

Adidas recently has signed a collaboration deal with Bata. Sounds so unusual. Why would Adidas sign a deal with Bata out of all the trending and great brands? Because Bata has the largest reach in India. Having 2100 stores across 600+ towns and cities in India since a long time. Adidas wants to expand its reach in India. They want to compete with their rival PUMA who have struck a deal with Virat Kohli. But what’s in it for Bata? Well, Bata has not been very popular with the teens lately. The current era is of sneakerisation. Even if Bata wanted, its expansion in this category would have been limited. Therefore, it acted like a win-win for both the brands. Learning about how brands think is amazing. What do you think about it? #brands #branddeals #adidas

India wins the T20 World Cup🏆 After 11 long years, the Indian team finally breaks the jinx & wins an ICC tournament. Indian players combined now have a market valuation of $16 billion. Automatically the brand endorsement values have sky rocketed for them. What I mentioned above are all more or less predictable numbers and logic. But, there is something very interesting 🧐 The most interesting and exciting part of the story is Surya Kumar Yadav's shoe 👟 I have seen minimum 50-60 videos and posts on FB & X on the boundary line heroics by SKY; some appreciating while some others saying the opposite. I don't know which company shoe Surya wears but I would be surprised if the shoe company fails to use this tremendous opportunity in promoting their brand of shoes. Many of us must be knowing the famous story of Nike...the journey from "Let's Do It" to "Just Do It".. I am sure the creative team is already on it.... If not, please don't miss out on the opportunity. But don't forget to give me a courtesy appreciation 😉 Adidas Nike Reebok #Marketing #SalesMarketing #Innovation #Creativity

Just came across this very interesting article from Inc. Magazine. I mean, imagine receiving your CEO's personal number to your inbox!😮 This is probably the most bizzare thing I've heard! But it is exactly this kind of thing that companies like adidas aren't afraid to do. Think about the credibility it would've gained from this. This just goes to show how small gestures like this make a big difference!👏 #marketing #adidas #emotionalintelligence

“You’ve got this!” 💪 The new Adidas campaign is a powerful reminder that we all possess the inner strength to overcome challenges and achieve our goals. It’s more than just a catchy slogan; it’s a call to action for professionals across all fields to recognize their abilities, believe in themselves, and seek out the tools needed to tackle everyday challenges. 🏆 This message resonates deeply in both business and life. Whether you’re closing a deal, starting a new project, or navigating personal milestones, remember that you have what it takes to succeed. 🌟 If you haven’t seen this inspiring ad yet, you’re in for a treat! Watch it here: https://lnkd.in/dTxM33ri #Adidas #Motivation #InnerStrength #ProfessionalGrowth

#Puma made me write this!   Was reading history of #sportswear brands and it came to my mind that setbacks are literally signs! Going steps backward for jumping high!   Not every time, but definitely when you have a concept for your audience!   History says, and I guess everyone knows, that in the late 1980s and early 1990s, Puma encountered financial troubles and struggled to compete with other major sports brands. The brand's market share declined, and it faced issues related to its product. However, under new leadership and a revitalized vision, Puma staged a remarkable comeback in the late 1990s and early 2000s.   Strategic concept for its audience: 1. centered around “Forever Fast," representing the creation of high-performance products that help athletes achieve their goals. 2. Sponsorship of high-profile athletes and sports teams.   Not just stealing the spotlight, but catching every ray of its audience with that!   With passion and dedication and a #strategicmindset, one always turns the table.   Also, this isn’t just about the sportswear; for everyone, how do you deal with setbacks? (Really, want to know!)    Honestly speaking, with personal experience, it’s not that easy to manage EFFICULT But we try to relate to the audience by adding value to their active lives through sports.

Puma's Giant Leap Two Dassler brothers, Adolf and Rudolf, once fought a bitter battle leading to the creation of two iconic brands- Adidas and Puma. Recently we were honored to host Shreya Sachdev, Head of Marketing, India at PUMA Group. We chatted about Puma's unprecedented success in India and lessons for young marketing managers. Some takeaways for me 1, As 60% of customers in physical stores are return customers, you create stores more as experience centres. 2. While #influencermarketing is gaining ground, you do not need them for all running products. 3. The rise of 'sneakers as collectibles' enthusiasts ( reminded me of the comeback of vinyl records in Europe) 4. Rise of 'reseller' websites crating challenge for brands 5. This one is close to my heart- 'building purposeful brands'- inclusivity- like promoting transgender models as icons- promoting women's cricket and sports like Kabbadi ( second most watched sport in India !)- sponsoring para olympics. All these moves are long term and sustainability driven that will lead to brand success. So, not a surprise, that Puma's giant leap has left many vaunted rivals wondering. (Adolf Dassler, founder of ADIDAS would be unhappy in his grave. But not for the first time. Many years back, the two companies tried to agree on something known as the *Pele Pact* involving the legendary Brazilian footballer. Do you know what that was and what happened finally?) Felt really proud of young leaders like Shreya. #sports #marketing #branding #sustainability XIM Bhubaneswar

#Are_you_the_Leader_of_your_Company? To be a Successful Business Leader, you need to keep in mind #4_pillars_for_Business_Success. Additionally, I have shared a business strategy that was used by adidas during 2001-16 ! The sportswear were struggling and loosing it’s market share! The then CEO of Adidas was brave enough to take the #BOLD decision ! As a result, #Adidas survived ! Watch the video to learn more ! #ckh #coachkamrulhasan #ckhnetwork #webinar #Addidas #messi #mindset #growthmindset

A brand in India is giving tough competition to giants like Adidas and Nike. Yes, you heard it right! Last year, while Adidas made 2578 crore and Nike earned 1151 crore in revenue, this brand made a whopping 3955 crore! Which brand is it? It's none other than Decathlon! But how is Decathlon managing to beat Nike and Adidas? Let's dive into their success story. It all started in the 1990s when Nike and Adidas products were so expensive that only pro athletes and the wealthy could afford them. But then came Decathlon in 2009, shaking up the market! Everyone couldn't afford the big brands' products, so Decathlon made theirs affordable and available for everyone. Now, even the kids playing street cricket can enjoy sports! Decathlon didn't just stop there. They replaced regular salespeople with athletes in their stores. These athletes not only sell but also educate customers about sports, making the shopping experience enjoyable and informative. Moreover, Decathlon stores are spacious, allowing customers to try out bicycles, skates, and more. This hands-on experience increases the chances of making a purchase! So, what's your take on Decathlon's strategy? How do you think they managed to beat giants like Nike and Adidas? #nike #adidas #decathlon #indianbrand #brand