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The strategic use of emotions in your customer experience has never been as important as it is now. With people going through unprecendented levels of stress and anxiety, intensified by economic and political uncertainty, positive emotions are practically a cure. What a brilliant use of that by Covent Garden with the Little Cloud World art installation by FriendsWithYou designers Samuel Borkson & Arturo Sandoval III in collaboration with CALM charity (find out more here: https://lnkd.in/ezmKnZQu). Evoking positive emotions results in higher product valuations, longer dwell time, increased shopping satisfaction, increased frequency of visits, higher willingness to purchase and increased loyalty, just to name a few. So, how are you using emotions in your brand strategy and customer experience? Not sure. Ask us about our Emotions Matrix. #retail #emotions #psychology #consumerbehaviour #strategy #behaviouralstrategy #behaviouraldesign #customerexperience #loyalty #design

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