The strategic use of emotions in your customer experience has never been as important as it is now. With people going through unprecendented levels of stress and anxiety, intensified by economic and political uncertainty, positive emotions are practically a cure. What a brilliant use of that by Covent Garden with the Little Cloud World art installation by FriendsWithYou designers Samuel Borkson & Arturo Sandoval III in collaboration with CALM charity (find out more here: https://lnkd.in/ezmKnZQu). Evoking positive emotions results in higher product valuations, longer dwell time, increased shopping satisfaction, increased frequency of visits, higher willingness to purchase and increased loyalty, just to name a few. So, how are you using emotions in your brand strategy and customer experience? Not sure. Ask us about our Emotions Matrix. #retail #emotions #psychology #consumerbehaviour #strategy #behaviouralstrategy #behaviouraldesign #customerexperience #loyalty #design
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Helping Companies Globally with Total Experience through Omnichannel and Digital Transformation | Specialized Futurist in Strategy and Execution | Public Speaker on 40+ Stages | Board Advisor |
Transforming the customer experience is not just about meeting expectations but exceeding them. 𝗠𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘀𝗺𝗶𝗹𝗲. With areas of strong competition such as in retail and hospitality, creating a proper personalized moment is essential. It’s about designing experiences that are not just pleasing but also momorable. The secret lies in embracing the unexpected. Our aim is to surpass the usual and provide an exceptional experience. 𝗜𝗻 𝗮 𝗺𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲 𝘄𝗵𝗲𝗿𝗲 𝗰𝗼𝘂𝗿𝘁𝗲𝘀𝘆 𝗮𝗻𝗱 𝗳𝗿𝗶𝗲𝗻𝗱𝗹𝗶𝗻𝗲𝘀𝘀 𝗮𝗿𝗲 𝗲𝘅𝗽𝗲𝗰𝘁𝗲𝗱, 𝘄𝗲 𝗻𝗲𝗲𝗱 𝘁𝗼 (𝗯𝗼𝗹𝗱𝗹𝘆) 𝗿𝗲𝘁𝗵𝗶𝗻𝗸 𝗿𝗼𝘂𝘁𝗶𝗻𝗲 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝘀, 𝘁𝘂𝗿𝗻𝗶𝗻𝗴 𝘁𝗵𝗲𝗺 𝗶𝗻𝘁𝗼 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝗳𝗼𝗿 𝘀𝗽𝗼𝗻𝘁𝗮𝗻𝗲𝗼𝘂𝘀 𝗽𝗹𝗲𝗮𝘀𝘂𝗿𝗲. Here are three approaches to enhance customer interactions in retail: ⭐ Customised Engagement: Leverage data analytics to grasp individual tastes and craft bespoke experiences. Imagine a shopper who has browsed online, then receives a warm welcome in the store with a range of products specially selected for them, accompanied by a customised note from the store or hotel manager. ⭐ Significant Celebrations: Acknowledge customer milestones with flair. For instance, on a customer's 10th purchase, create or give a small token of appreciation. ⭐ Post-Purchase Excellence: Following a substantial acquisition, like a luxury watch, personally deliver the item with a live music ensemble, offering an unforgettable unveiling moment. For more insights on converting the customer journey into an exceptional adventure, connect with me. #CustomerExperience #RetailInnovation #Personalization #Hospitality Bold Rethink
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Creating value transcends mere products; it encompasses the crafting of unforgettable experiences. 🌟 Research shows that companies focusing on customer experience can achieve up to a 10-15% increase in revenue. In fact, 86% of buyers are willing to pay more for a great customer experience. 📈 When businesses create memorable experiences, they not only foster loyalty but also enhance their brand reputation. This is essential in a market where 73% of consumers say that customer experience is a key factor in their purchasing decisions. The journey to value creation is about understanding the customer's needs and delivering beyond their expectations. 🤝 #CustomerExperience #ValueCreation #BusinessGrowth #CustomerLoyalty #ExperienceMatters
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Creating customer experiences that feel real hinges on authenticity: The seamless alignment of a brand's values, actions, and communications with the genuine needs and emotions of its customers. Here we provide a different way to think about the tools that can help get you there. #Brand #CustomerExperience #Real #Perspective #TheRealDeal
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𝗛𝗼𝘄 𝗗𝗼 𝗬𝗼𝘂 𝗞𝗻𝗼𝘄 𝗬𝗼𝘂'𝗿𝗲 𝗦𝗲𝗿𝘃𝗶𝗻𝗴 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗧𝗵𝗲 𝗪𝗮𝘆 𝗧𝗵𝗲𝘆 𝗪𝗮𝗻𝘁? As luxury evolves to appeal to a new generation of shoppers, getting the CX right can’t be based on an intuitive guess. After all, the customer is the ultimate arbiter of success or failure. Are brands making assumptions about what they need... or taking for granted how they want to experience a brand? Read on as we dissect the 4 areas of focus brands and retailers can streamline to elevate the customer experience. ➡️ https://lnkd.in/e8GujMhS #ExperienceDesign #RetailTechnology #RetailInnovation
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One impactful perspective on the customer journey comes from Joseph Pine and James Gilmore in their book "The Experience Economy." They introduce the concept of staging experiences as a key element in the progression from commodities to goods, services, and ultimately, experiences. Their famous quote is: "Goods and services are no longer enough, experiences are what consumers want." This emphasizes the shift towards providing memorable and meaningful experiences throughout the customer journey, reinforcing the idea that businesses should focus on creating value at every touchpoint.
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Consultant Messaging Master, Int'l Professional Speaker, I find the words and graphics individuals and organizations use to become even more memorable and more profitable
Branding is a collective perception, woven by your beliefs, your team's dedication, customer experiences, and the public eye. Embrace imperfection, acknowledge the shadows—because in the realm of brands, authenticity thrives in the acknowledgment of both light and dark. 🌗✨ . . . . . #perceivedbrandidentity #keybrandprecepts #selfreflectioninbranding #employeecorevalues #customerperception #publicimagebuilding #branddevelopmentawareness #embracingimperfection #darksideofbranding #brandconsistency #brandvaluesalignment #transparentbranding #imperfectbranding #brandidentityreflection #cultivatingpublictrust #knowingyourbrand
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A brand is the sum of all customer experiences. Every interaction matters, from first impressions to the last transaction. Shape your story across all touchpoints for long-term success! 💼 "Your brand is a story unfolding across all customer touchpoints." – Jonah Sachs Visit: www.afkarprintsng.com #MondayMotivation #BrandStrategy #CustomerJourney #MarketingInsights #BrandDevelopment #BusinessGrowth #LinkedInTips
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The Power of Your Why: Building a Lasting Brand through Experiences Discover how experiences shape brand loyalty and learn the importance of a strong mission statement for community building. Find out why a coffee shop's actions can either reinforce or undermine their mission. Let's explore the why behind successful brands and how it impacts customer experience. #BrandLoyalty #CommunityBuilding #MissionStatement #CustomerExperience #BrandExperiences #BuildingLastingBrands #StrongWhy #ExperientialMarketing #CustomerEngagement #SuccessfulBrands
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Want to stand out in today's competitive business world? Digital customer experience is no longer a luxury; it's a must-have for every company. In a world where emotions play a crucial role in shaping buying behavior and brand loyalty, memorable experiences are vital. When was the last time you had a conversation with your customers about their digital experience? #DigitalExperience #CustomerExperience #BusinessGrowth #BrandLoyalty #EmotionalExperience #MediaCulture
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Director of Customer Experience | Project Management & Events Consultant | Coach for Women in Advertising & Healthcare
Crafting remarkable customer experiences goes beyond driving brand loyalty and awareness; it’s about fostering an environment where hope thrives, vulnerability is embraced, and authentic connections are formed. By prioritizing empathy and understanding, brands can transform transactions into meaningful relationships that resonate deeply with customers, inspiring them to become advocates for the brand. What key elements are essential for enhancing the customer experience for you? #customerexperience #brandloyalty #brandadvocates
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