Humanising Brands ’s Post

Another fascinating webinar today, this time with Terence Seah, looking at the implications of key consumer trends on retail design. We discussed some great example from Asia. (Despite my internet being screwy, and apologising repeatedly about it throughout 🤦♂️, some great stuff in here for anyone interested in retail design). You can watch it below... #data #design #consumerinsights Benoy Pragma Consulting

Retail's Vision for 2024: The Year of Human-Centric Design! 🛍️ Discover how the retail landscape is evolving with a focus on human-centric design, putting customer experiences at the forefront. From personalised interactions to sustainable practices, explore the key trends shaping the industry's future. Key Highlights: 📲 Customer-Centric Experiences: Uncover how retailers are prioritising personalised, seamless experiences to elevate customer satisfaction and loyalty. 🌱 Sustainability as a Priority: Explore the growing emphasis on sustainable practices, reflecting a commitment to environmental and social responsibility. 🧑💻 Tech Integration for Empathy: Learn how technology is harnessed to enhance empathy in customer interactions, creating more meaningful connections. Dive into the insights of this Forbes article: https://hubs.li/Q02hSc5Q0 #RetailTrends #HumanCentricDesign #CustomerExperience #Sustainability #RetailInnovation #KIVALUE

While retail design plays a critical role in shaping the physical environment of a retail store, strategic design influences the customer perceptions, buying behavior, and business success. Read our insightful blog to understand in-depth the impact of retail design on business success. 👇 https://lnkd.in/dvm6qg5T #retailstoredesign #retailbusiness #retailstrategy #retailchain #businessstrategy #retailstoredesign #retailstoredesignagency

📌 Check out this impressive piece from my DataArt colleague, showcasing the game-changing role of design in retail. How about you share your personal experience in improving your brand positioning?🤔 I think that design isn't just about aesthetics; it's the heartbeat of a brand's identity.🤩 So, let's explore together how design shapes the future of retail. Waiting for your thoughts in the comments below! ✍️ #DesignRevolution #RetailInnovation #DataArtRetail #sofiareviews Read more on:

The rise of the solo shopper is shaping #retail design. Learn how brands are creating personalized, efficient shopping experiences for those who prefer to shop alone in this insightful article: https://ow.ly/mggN50THZ7z #RetailTrends #CustomerExperience #RetailDesign

The rise of the solo shopper is shaping #retail design. Learn how brands are creating personalized, efficient shopping experiences for those who prefer to shop alone in this insightful article: https://ow.ly/Z0FJ50TOBKJ #RetailTrends #CustomerExperience #RetailDesign

Curious about design trends in retail this year? One thing remains clear: the in-store experience is still the heartbeat of consumer engagement. Did you know that 47% of executives believe that store design and experience are now critical to brand strategy? What caught our eye? The shift towards engagement and inspiration-driven spaces and technology-driven solutions. The fusion of art, science, and business is redefining the store of the future. Check out these trends and explore how the retail landscape is changing: https://lnkd.in/gP_DPzqJ #TheExperienceGroup #CommercialRealEstate #InnovativeSpaces #CorporateTrends #DesignThinking #WorkplaceInnovation #RealEstateDevelopment #AmenityManagement #BusinessGrowth #AmenityManagement #CRE #Retail #RetailTrends #IndustryInsights

The Psychology of Store Layout Did you know that the layout of a store can influence customer behavior more than you think? By creating intuitive flow, placing key items at eye level, and using color psychology, we can guide customers through a store in a way that maximizes sales. Want to know more about the psychology behind great retail design? Let's connect! #retaildedign #shopdesign

September Retail Reads 📚   This past month I’ve read two excellent books on the evolving world of retail and design by two brilliant leading experts in the industry.   Bethan Alexander (PhD) "Customer Experience in Fashion Retailing: Merging Theory and Practice" is a real deep dive into how customer experience has evolved in the fashion world, and trust me, she leaves no stone unturned! She blends theory, creative agency insights, and real-world case studies from major brands like Zara and Nike. A key takeaway is how crucial it is for fashion retailers to create seamless, engaging experiences across both physical and digital channels. It’s packed with insights for anyone looking to stay ahead in fashion retail!   Katelijn Quartier "The Big Book of Retail Design" focuses on the transformative power of store environments and their influence on consumer behavior. Quartier delves into every detail—lighting, layout, sensory design, and more—showing how these factors shape the way people shop. She emphasizes that thoughtful design isn’t just about aesthetics but also about enhancing functionality, leading to more engaging and efficient shopping spaces that drive sales.   Both authors brilliantly merge academic theories with real-world retail practice. Alexander brings in consumer psychology and retail management theory, while Quartier integrates design research, making these books an invaluable resource for both scholars and industry professionals. Their combined perspectives offer a balanced understanding of how strategy and design contribute to a holistic retail experience.   For anyone involved in fashion retail, design, or even just curious about the retail sector I highly recommend both books. They provide valuable insights into creating immersive, customer-centric environments that are not only visually stunning but also strategically effective in driving business success.   Please feel free to give any book recommendations in the comments ✅   #RetailDesign #CustomerExperience #FashionRetail #RetailInnovation #RetailReads

As someone deeply passionate about the world of retail design, I often come across discussions highlighting the many objectives that it should accomplish. From my point of view there are two main goals to fulfil. Retail design should: DRIVE THE BUSINESS - A well defined design can boost sales by 20-25% while fostering customer engagement and impacting overall profitability. ESTABLISH BRAND IDENTITY - Because as Doug Stephens wisely said: ‘The store is the strongest marketing tool’. What are your thoughts? What objectives do you believe retail design should strive to achieve? #retaildesign #designobjectives #brandidentity #drivethebusiness