Humid Creative Agency’s Post

Is Your Brand Guideline Ready for 2025? When was the last time you updated your brand guideline? If it’s been 7 years (or more), it might be time for a refresh! A brand guideline isn’t just a document—it’s the backbone of consistency, especially when multiple hands (internal teams, outside agencies, and freelancers) are shaping your brand. Without clear guidelines, your message can easily get lost in translation. Why update or create a new brand guideline? -It ensures your brand looks and feels the same everywhere. -It gives teams a clear roadmap for using your brand assets. -It keeps your messaging fresh and aligned with current goals. We’ve worked with amazing brands to develop guidelines that are both fun and functional (yes, you can have both!). Here’s how to kick off the process (or just give us a blank check, haha): -Audit what you have: What’s outdated or missing? -Revisit your brand voice and visuals: Do they still align with your mission -Collaborate with your team: Get insights from those who use the guideline Don’t let another year pass with an outdated or nonexistent brand guideline. #BrandGuidelines #MarketingStrategy #DesignMatters #BrandRefresh #NewYearNewBrand #Outdoors #SeaOtterClassic #iCast #TRE

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