Hungry Digital’s Post

Some friends in HK asked me about “the Red “ social media in China （小红书）. Let me share some of my thoughts on this popular social media in several posts 🌟 **Introducing 小红书 (Xiaohongshu): The Rising Star of Social Media in China!** 🌟 With over **200 million users**, 小红书 has become a powerful platform for brands looking to engage with consumers in China. It primarily attracts **young urbanites**, with approximately **70% of users aged 18-34**. The platform is renowned for its **user-generated content**, focusing on lifestyle, beauty, fashion, and travel. Popular content includes authentic reviews, product recommendations, and engaging visuals, making it an ideal space for brands to build trust and community. For marketing professionals, understanding 小红书 is essential as it offers unique opportunities for brand promotion and consumer interaction. Let’s explore how you can leverage this dynamic platform to enhance your marketing strategies! #小红书 #Xiaohongshu #SocialMedia #Marketing #BrandEngagement

With a brand strength index (BSI) score of 94.3/100, China's Weixin/WeChat is not only the strongest #media #brand, but the strongest brand globally, according to Brand Finance's Global 500 2024 ranking. WeChat's exceptional brand strength is underpinned by its essential, familiar, and trusted status in China, with the application becoming an integral part of daily life for millions of users.   Despite leading the brand value ranking, Google and Instagram are both down for brand strength, while Facebook enters the top 10 strongest media brands list.    Media 50 2024: https://lnkd.in/daZNDs3

We extend our heartfelt gratitude to all the guests who joined the Cross region Xiaohongshu Seminar, by our Hong Kong and ENGAWA teams last week in Japan. Your participation made this event a great success!  This milestone underscores our expertise and commitment to delivering impactful results for enterprises looking to tap one of the largest consumer markets in the world. 💡 Xiaohongshu Market Trends: Japan in China’s Lens: Xiaohongshu shared exclusive data on the growing interest in Japanese brands and culture among Chinese consumers, highlighting key opportunities in beauty, travel, and lifestyle sectors. 📈 Platform Rules and Compliance: A deep dive into Xiaohongshu’s best practices for content creation, advertising, and influencer partnerships, ensuring smooth and successful campaigns. 📌AnyMind Group's Role in Driving Success: We showcased how tools like AnyTag and AnyX empower Japanese brands with seamless execution and impactful results. The Next Chapter in Marketing With the marketing and consumer behavioral space constantly evolving, we’re continuing to equip marketers with key insights and proprietary technology in driving and delivering effective results. Let’s create impact together! 🚀 #AnyMindGroup #Xiaohongshu #RED #SocialCommerce #DigitalMarketing #ENGAWA #GlobalToLocal

In a world where trust in traditional ads can be shaky, Xiaohongshu steps up by being authentic. It's more than just a platform; it's a community-driven space where users share real reviews and tips, making product discovery reliable and fun. Here's why Xiaohongshu rocks: Authenticity: It's all about real people sharing real experiences, building trust and community vibes. Visual Inspiration: Stunning photos and videos make browsing products a visual delight. Influencer Power: Teaming up with trusted creators gives brands a boost and keeps engagement high. Of course, there are hurdles: Maintaining Trust: Keeping content quality high and squashing fake reviews is a must. Balancing Act: Finding that sweet spot between user-generated content and brand messages is key. Staying Unique: With big players like Alibaba in the game, standing out is a challenge. So, how can Xiaohongshu stay ahead? Tight Moderation: Keeping it real with strict content policies. Transparency: Partnering with quality-focused brands builds trust. Keep Innovating: Constantly adding new features keeps users hooked. Xiaohongshu's journey through these challenges will shape its future as a social commerce superstar in China. 💪 #China #Marketing #SocialMedia #InfluencerMarketing #product #productmanagement ATLAS SkillTech University Group Members- Sparsha Shetty Anagha Deepak Shubham Patil Sanel Dsouza Archie Mehta

In a world where trust in traditional ads can be shaky, Xiaohongshu steps up by being authentic. It's more than just a platform; it's a community-driven space where users share real reviews and tips, making product discovery reliable and fun. Here's why Xiaohongshu rocks: Authenticity: It's all about real people sharing real experiences, building trust and community vibes. Visual Inspiration: Stunning photos and videos make browsing products a visual delight. Influencer Power: Teaming up with trusted creators gives brands a boost and keeps engagement high. Of course, there are hurdles: Maintaining Trust: Keeping content quality high and squashing fake reviews is a must. Balancing Act: Finding that sweet spot between user-generated content and brand messages is key. Staying Unique: With big players like Alibaba in the game, standing out is a challenge. So, how can Xiaohongshu stay ahead? Tight Moderation: Keeping it real with strict content policies. Transparency: Partnering with quality-focused brands builds trust. Keep Innovating: Constantly adding new features keeps users hooked. Xiaohongshu's journey through these challenges will shape its future as a social commerce superstar in China. 💪 #China #Marketing #SocialMedia #InfluencerMarketing #product #productmanagement ATLAS SkillTech University Group Members- Sanjana Gowda Anagha Deepak Shubham Patil Sanel Dsouza Archie Mehta

Happy Monday! 🌟 New Blog Alert! 🌟 Launching a business in Japan requires more than great ideas—it demands a strategic approach that resonates with local consumers. In our latest blog post, we’re diving deep into a marketing theory that’s been a game-changer for some businesses in Japan: the Starving Crowd Theory. This approach targets a "starving crowd"—a group of consumers with an urgent need and a willingness to pay—which can skyrocket your business success in Japan. This post is packed with actionable insights, from practical examples like Nitori, ZOZOTOWN, and Calbee to current opportunities in niche markets like craft beer and vegan restaurants. 🎯 This is a must-read if you want to understand the secrets behind rapidly driving high conversion rates and building strong customer loyalty in Japan. Read the full blog post: 👉 https://lnkd.in/gQQdgi8J SIGNUP for the UZU Monthly Review: 👉 https://lnkd.in/gYtcRzyi Explore our 'Mastering...' series: 👉 https://lnkd.in/gUMCAaNg #MarketingStrategy #JapaneseMarket #BusinessGrowth #CulturalInsights #MarketEntry #ProductLaunch #ScalingInJapan #BusinessInJapan #StarvingCrowdTheory #StarvingCrowd #UZU #Ulpa #FoundersMindset #BusinessInJapan #ScalingInJapan

Attention brands and marketers - are you targeting the right consumer group? Meet the high-spending 'new Hongkongers', your next big opportunity! iClick's latest report, "Engaging Affluent New Hongkongers: A 2024 Digital Media Report", unveils the digital behaviors and mindset of this influential segment. As more mainland Chinese make Hong Kong their new home, understanding their unique preferences is the key to unlocking your next big growth opportunity. Dive into the report and uncover: 🔍 How this group's usage of online platforms and digital payments has evolved since moving to the city 💬 The fascinating reasons behind their platform preferences, from top social media to go-to messaging apps 📱 The essential digital tools they rely on daily 💳 The key payment platforms they favor This is your chance to get the inside scoop and get ahead of the competition. Access the full report now: https://lnkd.in/gP7bWX2f #iClick #iCLK #iClickInsights #NewHongKongers #DigitalConsumerInsights #ChineseMedia #ChinaMarketing

In a world where trust in traditional ads can be shaky, Xiaohongshu steps up by being authentic. It's more than just a platform; it's a community-driven space where users share real reviews and tips, making product discovery reliable and fun. Here's why Xiaohongshu rocks: Authenticity: It's all about real people sharing real experiences, building trust and community vibes. Visual Inspiration: Stunning photos and videos make browsing products a visual delight. Influencer Power: Teaming up with trusted creators gives brands a boost and keeps engagement high. Of course, there are hurdles: Maintaining Trust: Keeping content quality high and squashing fake reviews is a must. Balancing Act: Finding that sweet spot between user-generated content and brand messages is key. Staying Unique: With big players like Alibaba in the game, standing out is a challenge. So, how can Xiaohongshu stay ahead? Tight Moderation: Keeping it real with strict content policies. Transparency: Partnering with quality-focused brands builds trust. Keep Innovating: Constantly adding new features keeps users hooked. Xiaohongshu's journey through these challenges will shape its future as a social commerce superstar in China. 💪 #China #Marketing #SocialMedia #InfluencerMarketing #product #productmanagement ATLAS SkillTech University Group Members- Sparsha Shetty Sanjana Gowda Shubham Patil Sanel Dsouza Archie Mehta

How to build a global brand with a local soul?📌 I often get asked this question in panels at speaking engagements. I had many amazing use cases of how I help companies build global brands with a local soul. However, the most memorable one will be that of how I took Johnnie Walker China to local relevance through inspiring the next generation of GenZ progressives.  Throw back a couple years ago…. A group of marketers and the agency partners, were given a task to reignite the Johnnie Walker brand in China to double digit profitable growth. Johnnie Walker was a 2nd player, a challenger brand.🚶➡️ It was seen as an old man’s brand - one that my dad or uncle will drink. The GenZ says, it is not relevant in my life. At the same time, the China economy was ‘booming’. Chinese across all ages were seeking new knowledge, new premium experiences and they are willing to pay more for it.  The social media scene was starting to explode with all new forms of mobile content. We discover 2 amazing insights: ✅The young Chinese progressives want to be part of the nation’s conversations on progress. ✅ The Chinese across all generations want to acquire new knowledge and be in a position to show off their status through this knowledge. Through this amazing insights and lots of cultural immersion, we develop 2 bold initiatives: 📌The launch of the global first most exclusive premium Johnie Walker House experiences. In here, we bring the world of whisky from Scotland to China and   📌The launch of a Keep Walking Words of journey ( YULU) documentary video campaign of 12 CHinese influencers that invites the entire nation to participate. Both initiatives were launched with success. It established local relevancy ,yet stayed true to the global brand positioning. Not only that it inspires ideas that were exported globally. What did I learn from this experience? The top 3 tips of building a global brand with a local soul. →Finding a relevant macro and societal insight that can transform the brand narrative.  →Stay true to the global positioning, but reinterpret the positioning with local relevance, by finding a penetrating human insight that connects the cultural context, macroeconomics and drive differentiation in the competitive landscape →Be bold, courageous and lead a village of collaborators to win and transform together. The journey to get there requires resilience, patience and grit. The results are extremely fulfilling. Do you have a similar story to share? #CMOs #globalbrandlocalsoul #buildingbrandswithsoul #leadingwithsoul

The Ultimate China Consumer Report 2024 Branding Records recently released an in-depth guide to Chinese consumers. And this is one report you can’t afford to miss… Here are a few key takeaways from the report: ✅Decoupling and Localization: By 2030, most international brands entering China are expected to lose their strategic advantages, with only 2% having completed decoupling their Chinese branch from global operations. ✅Influence of Social Media and Live Streaming: The integration of live video streaming and e-commerce has revolutionized the way consumers shop in China. Influencer marketing, particularly through Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs), has become a powerful tool for building brand awareness and trust. ✅Consumer Trends and Brand Strategies: Brands in China need to stay attuned to emerging trends, leverage digital technologies effectively, and demonstrate commitment to sustainability and social responsibility to build brand equity and increase market share. ✅Digital Marketing and Social Media Engagement: Brands must strategically approach digital marketing in China, as the average consumer spends approximately two hours daily on short-video platforms. Harnessing social media through gamification can captivate audiences and make brands stand out. ✅Balancing Global Vision and Local Execution: Success in China requires striking a balance between global vision and local execution, innovation and insight, bold ambitions and meticulous planning. Collaborations with influential local entities can help bridge the gap and unlock consumer insights. ✅Key Buying Factors in China: Chinese consumers prioritize factors such as product quality/functionality, price, emotional connection, brand reputation, and safety/natural ingredients when making purchasing decisions. Brands need to align with these preferences to stay relevant in the market. Want to learn more? Check out the full report below. 👇 #China #ChinaBusiness #ChineseConsumers #Marketing #Report