Hunter + Esquire®’s Post

Brand Activation in Docter sympossium Aceh to increase brand position in medical

Cannalicious Labs is a Michigan cannabis brand that delivers a reliable experience. Reliability is criminally underrated in retail. It’s everything to the customer! It can be hard to judge the effectiveness of a cannabis product because results vary depending on the person. Here's what I can tell you for sure: ✅ The brand's style is easy to differentiate from competitors. ✅ Cost is competitive. This product doesn't need to be on sale to sell. If it's on sale, it sells even better. ✅ The variety matters. Customers want options. It's key how they always have multiple strains. ✅ I think they're among the best at telling a story through their packaging. It becomes easier to connect the customer's needs with a specific product when you have top tier marketing.

The Synergy of Growth Marketing and Brand Marketing in Cannabis Retail Success In cannabis marketing success hinges on a well-coordinated interplay between growth marketing and brand marketing efforts. https://lnkd.in/e3x9tma3

Level up your cannabis brand with expert insights tailored for the MIchigan market

Marketing strategies are like prescription drugs. 💊 (They all have an expiration date.) The playing field is constantly changing. Culture evolves. Society adapts. Marketing changes. Your strategy might be working for you now, but you can’t guarantee it will work in 2 years. S&P 500 companies didn’t get so big by relying on simple marketing strategies. Their approach is more of a mindset than a strategy: Do more ⮕ For more people ⮕ For a longer period of time. ⮑ Focus on giving your customers more value. ⮑ Be obsessed with positively impacting everyone you come across. ⮑ Stay in the game long enough to help as many people as you can. Having this mindset as your North Star will outshine & outlast any marketing strategy. The “doing more” concept has consistently proven reliable for me, and I’m confident it will also serve you faithfully. 😊 P.S. Reshare ♻️ and encourage your LinkedIn friends to do more!

does your cannabis brand or dispensary need help with marketing. The Flkr is that sticky product that travels with the consumer and with the QR code or a Dynamic QR code you can engage with the consumer. Reach out if there are any questions on how we can help with your marketing.

Effective pharmaceutical advertising demands a unique skill set, distinct from promoting food and beverages. While challenging, success is attainable with a good understanding of the channel, target market, competition, and a insight - driven marketing and communication plan. If you operate in the pharmaceutical market in Nigeria and Sub-Saharan Africa and encountering difficulties developing an integrated commercial plan for specialised nutrition and pharmaceutical categories, let's connect. Send me a DM, and together, we can explore ethical and approved ways to disseminate information to your target audience and achieve your mental availability and physical availability plans. ~ D.K.O #brandpreneur #shoppermarketing #branddevelopment #marketingenthusiast #influencermarketing #linkedininfluencer #digitalmarketing #linkedinlearning #SalesTransformation #linkedintopbrandstrategyvoice

Lack of brand investment in cannabis is both shortsighted and based on early market dynamics. When a cannabis market is young, prices are high, and consumers will buy whatever is cheapest. There is little to no brand loyalty except in premium tiers. When a cannabis market is young, consumers are MUCH more prone to buy novelty items and experiment with new things. When a cannabis market is young, supply chains and SOPS are not dialed in, so consistent product is not always available to consumers. BUT… When a cannabis market matures, and prices compress, cannabis consumers buy on TRUST, just like consumers of all other CPG products. When a cannabis market matures, the novelty wears off, and consumers buy from the brands they trust, becuase they have consistently delivered value. When a cannabis market matures, the best brands expand and improve their operations, ensuring consistent product and market-wide distribution. When a person leaves Sephora, or Target, or a convenience store, or a liquor store, they rarely leave with more than one item (if any) that they haven’t tried before. While cannabis is certainly different becuase of the variety of cultivars, the fact remains: consumers will spend the majority of their dollars on brands they trust, because (repeat it again) they have shown a track record of delivering consistent value.

I attended a world pharma brand manager's week 2024. In this program I learn the perspective of brand managers and learn about different marketing strategies and product strategies.

Role of a Pharma Brand Manager? So, where do you fit in? As a pharma brand manager, you’re not just overseeing marketing campaigns or managing budgets. You’re the architect of this brand. You shape its narrative, build its image, and ensure it stands out in a crowded marketplace. Your role involves strategic thinking, creativity, and a deep understanding of both the market and the consumer. You’re tasked with ensuring that every message, every piece of content, reinforces the brand’s identity. You bridge the gap between the science of the product and the emotional connection with the consumer. Your decisions can determine whether a product is merely functional or becomes a trusted name in the medicine world.💊🌍 To conclude:- Branding in pharmaceuticals is more than just a business strategy—it’s a mission. It’s about transforming commodities into brands that resonate, brands that patients trust and rely on. As future pharma brand managers, you hold the power to shape these narratives, to build these connections. Remember, you’re not just selling a product; you’re building a legacy. Embrace the challenge, and make your mark in the world of pharmaceuticals. #PharmaBranding #BrandManagement #PharmaceuticalMarketing #HealthcareBranding #PharmaIndustry #PharmaSuccess