#LFG 🦄 There's never a good time to start a business. There's never a bad time either. If there’s one constant we keep hearing from all ‘The making of…’ founders, you’ve just got to ‘f*ckin' do it’. Don’t wait for your product to be perfect, don’t sweat on your branding to be perfect. A minimal viable brand (MVB) will do the job. 👉🏼 https://lnkd.in/gmcjbEVj And don’t let inhibition get in the way. Surround yourself with support, connect with other founders, share your ambition with the world, keep learning and iterating on the fly, never stand still… and enjoy the ride. You’ve got this. 🙌🏼 Need help with your MVB or want to share your start-up story in our ‘The making of…’ blog series? 👉🏼 Get in touch, DM us today. #lfg #themakingof #branding #brand #startup #scaling #scaleup #sellingbusiness #founder #founderstories #foundermindset #entrepreneurlife #marketers #CEO #CMO #CEOmindset #investors #privateequity #venturecapital #holdingcompany #smartinvestors #rebrand #brandsuccess #strategy #fastgrowth #unicorn #profit #value #marketingtips #brandingtips #simplesells
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When it comes to your pitch deck the differentiation slide can be difficult to make meaningful. So many founders fall into the trap of feature checklists and XY graphs. These don’t tell investors why you’re truly different— and they give competition airtime! Instead, focus on your unique story. Reframe the problem, explain how it’s usually solved, and show why your solution is 10x better. Don’t just mention competitors—show how you’ll leapfrog them. Your differentiation slide is about strategy, not just features. Nail that, and you’ll have investors leaning in. If you want to dive deeper into crafting a winning differentiation slide, check out my latest blog post in my series of pitch deck slide breakdowns. I go through the common traps founders fall into and provide actionable tips to make your pitch stand out. It's all about telling your unique story and showing investors why you’re the solution they can’t ignore. Give it a read, let me know what you think and whether you agree! #startups #entrepreneurship #venturecapital https://lnkd.in/gFYTbiiN
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In a crowded market, setting your product apart is crucial, especially during fundraising. Here’s how we’ve successfully communicated our unique features and benefits. Core Insight Understanding the competitive landscape and effectively showcasing your product's unique selling points (USPs) are essential for differentiation. Actionable Steps Map Your Competitive Landscape: Analyze competitors by listing their features and identifying gaps. Identify Unique Selling Points (USPs): For us, it was our seamless integration capabilities and unmatched customer support. Craft a Compelling Sales Argument: We highlighted real-life success stories and specific metrics, like a 40% increase in user retention, to illustrate our value. During our last fundraising round, we focused on our USP—advanced AI-driven personalization. This helped us secure funding by demonstrating tangible benefits and a clear competitive edge. Map your competitive landscape, identify your USPs, and craft a compelling narrative around them. #founder #funding #business #investing #vc #venturecapital #entrepreneur #startup
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We are discussing the typical stages of a biz. We have kick started our business and we have some sales happening, but it isn’t enough to take home. This is what we focus on. Stage 2 Growing the Business ($1M–$10M) Key Focus area Building on early success and expanding the customer base. Key Activities #1 Optimize marketing strategies (testing and iterating campaigns). #2 Scale operations to meet demand. #3 Create systems for consistency and efficiency. Biggest Challenge that we will face? Managing the balance between growth and infrastructure development. Tip: Invest in customer acquisition strategies that provide a high return on investment (ROI). #marketing #business #growth #customeracquisition #startup #founders #entrepreneurship
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We may not all agree on how to build a pitch deck—but we can probably agree that most decks are too long. So, how do you make it shorter? Delete slides, not words. Remember, your first pitch is there to spark interest, not close a deal. What’s your MVP (Minimum Viable Pitch) to get the conversation started? Here are my five essential slides. 1️⃣ What’s broken out there (The problem, pain points, urgency, unmet need, failure of alternatives) 2️⃣ How we fix it like no one else (Innovation, unique approach, benefits, impact) 3️⃣ Our playground is full of opportunities (Market landscape, players, disruptions about to happen, focus, scale) 4️⃣ We are the crazy ones (Team, vision, purpose, expertise, mission) 5️⃣ They love us and want more (Traction, client feedback, revenue, engagements, demand) What are your five slides for a Minimum Viable Pitch? #pitch #startup #innovation #investor #vc #entrepreneur #scale #seedround #investment #focus
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🔹Founder question: how do I show investors that I am up-leveling my game? 🔸Traction, revenue & momentum demonstrate progress for investors & customers. Traction speaks volumes when entrepreneurs solidify partnerships for scale through a Letter of Intent or marketing of the collaboration. Revenue is queen, especially early revenue which shows customer interest & buying power. Momentum through customer feedback or winning a pitch competition, shows determination. #founder #startup #investor
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In today's fiercely competitive landscape, standing still is synonymous with falling behind. Did you know that more than 90% of #startups fail within their initial year of operation? The harsh reality of the business world and the challenges #entrepreneurs face in achieving long-term success. For aspiring #business owners and seasoned professionals alike, the pursuit of business growth is a top priority. It is the driving force behind increased #revenue, market share, and #brand recognition. #psg #market #growth #consulting
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𝗪𝗶𝗻𝗻𝗲𝗿𝘀 𝗙𝗮𝗶𝗹𝘀 𝟭𝟬𝟬𝘅 more than the average person. If you knew how many times they strike out. You'd think they suck. But the thing is, The wins are so monumental that they outshine the losses. That's the game. Fail 99 times. Win once. And that's all you need. - #innovation - #management - #digitalmarketing - #technology - #creativity - #future - #futurism - #entrepreneurship - #careers - #markets - #startups - #marketing - #socialmedia - #venturecapital - #socialnetworking - #leanstartups - #branding - #advertisingandmarketing - #motivation - #personaldevelopment - #investing - #jobinterviews - #sustainability - #personalbranding - #education - #customerrelations - #productivity - #sales - #socialentrepreneurship
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Embrace the entrepreneurial spirit and propel your start-up to stellar success: Explore innovative go-to-market strategies, cultivate a billionaire mindset for revenue growth, and harness the power of impactful personal branding to skyrocket your business to new heights. Dive into cutting-edge technology, stay ahead with informed business tips, and unlock the secrets to influencing engagement and commanding sales. You're not just building a brand - you're crafting a legacy that promises an extraordinary future of work.Engage with us in the comments and let's revolutionize the business world together! What next-level strategies are you implementing to drive business growth for your startup?#Entrepreneurship #GoToMarket #StartupSuccess #FutureOfWork #RevenueGrowth #PersonalBranding #BillionaireMindset #BusinessGrowth #BrandBuilding #BusinessTips #MarketingStrategy #TechnologyInnovation #SalesLeadership
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As founders, we're very focused on pitching to investors and can be fooled into believing our pitch deck is our marketing strategy. To achieve significant and sustainable growth, we need a more rigorous and focused approach to marketing. This was one of the topics discussed in our recent Fractional Marketing Masterclass with Openspace portfolio companies. We discussed that while large addressable markets are critical for sound long-term business strategy, marketing strategy requires us to focus on much tighter target customer segments and take small, incremental steps to grow our audience over time. This is critical for startups to craft a compelling value proposition and maximise the efficiency of limited resources, and there is plenty evidence to support this approach. If you want to know more about building your startup marketing strategies, reach out to the team at Fractional. Sophie Jokelson Rana Saha Oliver Lo Ershad Ahamed #startups #entrepreneurship #entrepreneurcommunity #growthtips #businessstrategy #fractionalcmo #fractionalmarketing #fractionalservices #marketingconsultancy
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🚀 Lessons Learned from Launching 800razors.com 🚀 Starting 800razors.com was an incredible journey filled with valuable insights. Here are a few key lessons I learned along the way: Strategic Investors > Private Equity Raising capital from strategic investors is far more beneficial than from private equity. Not only do strategic investors bring crucial skills that help a business scale, but their money is also less costly. They have a deeper understanding of the industry, which can be a game-changer. 💡 Shared Vision with Partners We have all heard that you should bring on people who are smarter than you to your team. But i disagree. It's vital to bring on partners who share your vision. Alignment in goals and values ensures that everyone is working towards the same objective, fostering a cohesive and driven team. Smarter people have different objectives and may not understand the vision.🤝 Innovate to Stand Out To break through the clutter, you must do something innovative with your marketing. Creativity and uniqueness are key to getting your brand in front of customers quickly. 🚀✨ Ads Are Not the Silver Bullet Ads are not the way to scale a business. While they can drive initial awareness, sustainable growth comes from finding creative ways to get your brandin in the press, building strong customer relationships and delivering exceptional value. 📉 Building 800razors.com taught me that success comes from strategic decisions, innovative thinking, and a united team. These lessons continue to guide my entrepreneurial journey. 🌟 #Entrepreneurship #Startups #BusinessGrowth #Innovation #Leadership #StrategicInvestors #Teamwork #LessonsLearned #thinkengagethrive
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👀 😍