According to several hotels, their wedding business in 2023 not only grew over 2022 but was also better than the pre-Covid year of 2019. This has, in turn, prompted the hotels to increase their marketing budget for the wedding segment to give it a further boost in 2024.
Taj Palace General Manager Nayan Seth told India Today that 2023 was a fantastic year as far as the wedding business is concerned. "We do see a lot of queries coming in for 2024. Our wedding business saw a growth of 8% in 2022 and an impressive 27% in 2023," said Hardip Marwah, General Manager, Andaz Delhi, adding that we expect a substantial rise of 40% for the wedding segment in 2024, surpassing its performance in 2023.
JW Marriott General Manager Sharad Datta said there was significant growth in the wedding business at the hotel in 2023 compared to both 2022 and 2019. "The segment has seen an increase, and revenue and average daily rate (ADR) have grown by stupendous amounts, highlighting the hotel's strong performance and recovery in the wedding business post-Covid," he added.
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