Hyatt Regency Vancouver’s Post

this is a lesson in brand activation and fidelity to brand positioning all we need is who we are.

Hot on the heels of Part 1, we’re pleased to share an equally engaging second interview with Ashish Gandham Managing Director GTR at Suntory Global Spirits Here we drill down into fascinating details about how their brand portfolio meets the demands of a constantly curious consumer, open to explore and experimentation. Where can improvements be made and what can be done better? Getting the retail basics right and having the right conversations at industry level are key messages from Ashish. A cohesive product assortment which reflects Beam and Suntory’s shared values of heritage, authenticity and provenance is crucial too. And what about the huge potential for RTD formats? Ashish shares where he believes the future growth lies. He’s refreshingly open on his views about whether the gin market has peaked – and how Roku ‘Sakura Bloom’ has found a niche to meet consumer demands. On the much debated issue of age statements in Scotch whisky, Ashish discusses their relative merits and the importance of craftsmanship. This interview is a compelling & frank exchange with Peter Marshall - look out for Part 3 on Friday, only on TRunblocked.com #ProductInnovation #Authenticity #JSLMACompliance #JapaneseWhisky #WorldWhisky #WhiskyTrends #IndianWhisky #GinTrends #RokuGin #Sipsmith #Larios #RTD #CruiseLines #Airlines #ValueTravel #Airports #WhiskyAgeStatements #Bowmore #Laphroaig #TheKogeiCollection #Hibiki

Can your brewery pull off what British Airways has just done? A handful of you glorious folks may have spotted the recent BA billboard advert showcasing an intriguing crop of one of their planes. It featured a happy, smiling face peering out the window at their destination, along with just a hint of the British Airways name. People are going nuts for it, and it made me think... What can breweries do to leverage this approach? Here's my two pence worth... 1) Double down on a clearly recognisable brand BA can only pull off this kind of stunt because their identity is unmistakably recognisable (even just a teeny-weeny bit of it, and you know what it is). Can your brewery pass this test? Go on, I dare you: print out your logo, cover up 80% of it, and ask people to figure out who/what it is. The power of time BA couldn't have landed something as bold as this if they had launched it as their first-ever campaign. They had to be known within the market and develop a legacy for people to associate with. Make sure your brewery takes into account how long it has been around in the market and the messages you are instilling in your audience. It kicks you in the feels Just look at that happy face; that's the feeling you yearn for when you click 'book' on your next holiday away. BA has nailed the emotional side of this campaign with its simple yet powerful approach. Ask yourself, how is your brewery doubling down on the vibe of the tribe? What are you making your consumer feel (apart from the mild buzz!)? What's the boldest bit of marketing you reckon your brewery can do right now? Let me know in the comments, or even better, let's chat and work out what you could do to turn heads! #brewerybranding #brewery #breweryadvertising #brandstrategy #branding

SHG executed a New Year, New Recipes virtual culinary experience with celebrity Chef Hugh Acheson focused on the Canadian market. Our event team managed the program turnkey assisting with digital registration site creation, talent signing and management, culinary kit procurement and shipping assistance throughout Canada, signed chef cookbooks, all pre-event communication and day of event execution. Our turn-key event execution led by dedicated experienced top notch event managers is a point of differentiation new and long time clients alike point to as the reason they come back time and again, year after year. If you’re tired of doing the work the company you’ve hired to execute is supposed to do, come experience our high level white glove event execution and service. #virtualevents #culinary #culinaryevents #culinaryexperiences #eventproduction #eventservices #eventprofs #eventmanagement #eventmarketing #eventindustry #eventmanagers #eventservices #hospitality #hospitalityagency #channelmarketing #channelprograms #channelsales #fieldmarketing #partnermarketing #partnerevents #partnersales #accountbasedmarketing #activation #abm #customizedevents #eventconcepts

SHG executed a New Year, New Recipes virtual culinary experience with celebrity Chef Hugh Acheson focused on the Canadian market. Our event team managed the program turnkey assisting with digital registration site creation, talent signing and management, culinary kit procurement and shipping assistance throughout Canada, signed chef cookbooks, all pre-event communication and day of event execution. Our turn-key event execution led by dedicated experienced top notch event managers is a point of differentiation new and long time clients alike point to as the reason they come back time and again, year after year. If you’re tired of doing the work the company you’ve hired to execute is supposed to do, come experience our high level white glove event execution and service. #virtualevents #culinary #culinaryevents #culinaryexperiences #eventproduction #eventservices #eventprofs #eventmanagement #eventmarketing #eventindustry #eventmanagers #eventservices #hospitality #hospitalityagency #channelmarketing #channelprograms #channelsales #fieldmarketing #partnermarketing #partnerevents #partnersales #accountbasedmarketing #activation #abm #customizedevents #eventconcepts

ASHISH GANDHAM, SUNTORY GLOBAL SPIRITS. PART 2. In this second part of the interview with Ashish Gandham, Suntory Global Spirits' Managing Director GTR, we move into different territory. Key questions include: * How does he think that Suntory Global Spirits can improve as a business? * How ready are consumers in Travel Retail to discover more whisky brands, specifically world whisky brands? * Does he think that Suntory Global Spirits are over-indexing in the gin category? And, more broadly, is gin over-represented in global Travel Retail? * The company has invested heavily in RTD brands and formats. Where are the opportunities that GTR is missing out on? * Age statements seem to be making a return across Scotch whisky. Is this something that Suntory Global Spirits is committed to? All this and a lot more packed into a refreshingly transparent and engrossing video. Part 3 comes out on Friday this week. https://lnkd.in/d_j9TUzS #SuntoryGlobalSpirits #AshishGandham #ProductInnovation #Authenticity #JSLMACompliance #JapaneseWhisky #WorldWhisky #WhiskyTrends #IndianWhisky #GinTrends #RokuGin #Sipsmith #Larios #RTD #CruiseLines #Airlines #ValueTravel #Airports #WhiskyAgeStatements #Bowmore #Laphroaig #TheKogeiCollection #Hibiki

"What an incredible summer it has been! We're excited to continue working with our amazing clients and customers. Stay tuned for more as we grow together!" #EventPlanning #EventManagement #CorporateEvents#EventMarketing #EventServices #NetworkingEvents #EventStrategy #EventInspiration #EventIndustry #love #lovegelato #BusinessEvents #EventCatering #LiveEvents #EventProfessionals #EventSuccess #EventExperience

If you're an emerging CPG brand . . . You may want to consider the outdoor resort channel. My wife and I visited Yosemite National Park last weekend during peak snowmelt. The scenery and waterfalls were spectacular! The park was absolutely bustling with visitors, all purchasing food & beverage items of all sorts. The visitor demographic was fairly eclectic but generally speaking, park tourists enjoy a healthy, active lifestyle and their F&B purchasing decisions reflect this. When I was building Allgood Provisions we partnered with companies like Xanterra, Forever Resorts, and Vail Resorts to stock our products in resorts and parks nationwide. The best part, no OIs, MCGs, or free fills required. We even got them to pay for shipping costs. Plus, it was excellent brand exposure. I wouldn't necessarily suggest basing your entire business model on this channel. However, it's a nice supplementary channel of revenue. Cheers! #Yosemite #CPG #emergingbrands #foodandbeverage

Hot take: This post might just be the catalyst for your TGIF cocktail and an existential crisis over your current drink choices 🍹🔥 This week marks the end of our first Havana Club Mango & Lime campaign flight – our latest innovation at Havana Club! I had the pleasure of leading the creation of the assets for this campaign – a refreshing blend of contemporary flavor and creativity, designed to elevate your sipping game. 💥 Teaming up with the brilliant minds at DOJO™ and CANADA, we didn’t just launch a campaign; we stirred up a vibe as smooth as Cuban rum and as vibrant as a sunset on the Malecón. 🌴🔥 Check out the video below, and let me know: does it make you thirsty for more? If yes, you know the drill – show some love and be sure to ask your bartender (or hit the nearest shop) for something refreshingly Cuban! 🍸 Big shout out to the entire team from Havana Club, Pernod Ricard Deutschland, Dojo and CANADA! Special thanks to: Ludmilla Stephkov Nathalie Parte Benjamin Franke Andreas Hoehner Kathrin Hubrig Laura Hach Markus Hensgen Jan Thieltges Steven Lahann Heath Lock Steffi Seinig Luca Schöbi Ryan Doubiago Marta Argullós Jaime Salom #CreativeCampaigns #MarketingMagic #Branding #DigitalCreativity #HavanaVibes #MangoLime #CampaignLaunch #Advertising

Hospitality Uniform Market Size, Share & Trends Analysis Report by Uniform Type (Backhouse Uniform and Front House Uniform), by Sales Channel (Direct, and In-Direct), by Industry (Hotels & Resorts, Restaurants & Catering, Night Clubs & Bars, Sports & Leisure, Cruise Liners, Marine/ Offshore Services, Schools & Universities, Cafes & Coffee Shops, Food Retail, and Contract Catering Providers), Forecast Period (2024-2031) Get Sample of Report at:https://bit.ly/3I5Upnu Hospitality uniform market is anticipated to grow at a considerable CAGR of 10.5% during the forecast period (2024-2031). The hospitality uniform industry is driven by robust consumer spending, high disposable incomes, intense urbanization, and a growing tourism industry. The global market is driven by the growing hospitality industry which is focusing on unique uniforms to create an aesthetic impression on its visitors. Innovative product launches by key players are further aiding global market growth. Key Players:Alsco Uniforms, Asia Apparel Pte Ltd, Chin Bee, JML Uniforms, MEOWPRINT, Modoleen Ent Pte Ltd, Uncommon Chef, UniFirst Corporation, among others. #hospitalityuniforms #hotel #resort #restaurants #foodretail #chefuniform #chefs #backhouse #cleaningstaff #cookuniform #kichenmanager