Hybrid Apparel’s Post

What "She" Wants. YUCK. My least favorite phrase in this industry. Several big apparel companies love to boast about knowing & creating products that "she wants." Spoiler alert: you don't know what she wants. If we're still at the point where brands need to advertise that they've gotten it right, then we know we still have a long way to go to identify and engineer apparel that actually supports what female athletes want to wear and need to wear to perform well. The best place to start... find a group of women and ASK them what they want, and then LISTEN. #KatChats with Stacy Chick #RunningIndustry #AthleticApparel #SmallBusinessInsight #IndustryTalks

My Purpose My business exists to provide a meaningful solution to a prevalent need in today's society: offering modest dresses and clothing options for women in a liberal world. Our mission is to empower women by giving them access to clothing that aligns with their values and preferences, regardless of the prevailing fashion trends

When a brand understands that beauty comes in all proportions.

Knowing and finding the right keywords for women's clothing can be a daunting task. To help my eBay seller friends win in selecting their clothing keywords, I've created a Women's Fashion Board on Pinterest. Here you go. To find this board easily, follow it and follow me on Pinterest. #ebay #Pinterest https://bit.ly/4a3RTdy

It's not you, the fashion industry disappoints women daily Last week I was shopping online I was shopping on one of the biggest online retailers looking for a dress she could wear to a conference I understand why women have a hard time shopping for clothes Still, in 2024 fashion brands and designers are using skinny models who wear clothes that are aimed at tall, petite, and plus-size women. The disconnect from reality is unreal Why are they doing it? -Is it aesthetically pleasing? -On thinner models, do the clothes look better? -Do they sell more clothes? A few possible reasons But they fail to understand that women need to visually see how the clothes fit regular women especially if they are petite or a "plus size". And I guess they forgot they are selling to women that come in all sizes and shapes. After all, It's all about showcasing and celebrating the diversity of women's bodies. -------------------------------------------- If you don't know how to get started and want your style to empower you at work and in your business take the personal style quiz. Link in the comments! #personalstyle #personalbrand #womanentreprenur #womanleaders

Hey e-comm 🛒 Here's a twist you want to avoid: I recently filled a brand's survey and chose 'men's apparel.' Next email I got was about women's dresses. A friendly nudge to brands: when you're obvs collecting data on someone, ensure it guides your actions. Like any good relationship: If you aren't ready to listen, maybe don't ask. 😊 #EcommExperience #DataDilemmas #marriagetips

Drapers catches up with Priya Ahluwalia, the Drapers 30 Under 30 alumna behind award-winning London Fashion Week women's and men's wear brand, Ahluwalia. Click here to read our interview. #fashion #fashionnews #retail #retailnews

Drapers catches up with Priya Ahluwalia, the Drapers 30 Under 30 alumna behind award-winning London Fashion Week women's and men's wear brand, Ahluwalia. Click here to read our interview. #fashion #fashionnews #retail #retailnews

Drapers catches up with Priya Ahluwalia, the Drapers 30 Under 30 alumna behind award-winning London Fashion Week women's and men's wear brand, Ahluwalia. Click here to read our interview. #fashion #fashionnews #retail #retailnews

Maintaining an #ecommerce site can be challenging, and cause your sales to take a hit if you're preoccupied with IT tasks 📉 A North American women's apparel #retailer took a digital approach to shifting their focus on growing the core business. Read the #casestudy: