Hyliion’s Post

Convey your brand's unique story and values via @go_narrative

𝗬𝗼𝘂𝗿 𝗯𝗮𝗻𝗻𝗲𝗿 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱'𝘀 𝗳𝗶𝗿𝘀𝘁 𝗵𝗮𝗻𝗱𝘀𝗵𝗮𝗸𝗲 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻... 📈 𝐖𝐡𝐲 𝐈𝐭 𝐌𝐚𝐭𝐭𝐞𝐫𝐬: ✓ Grabs attention instantly. ✓ Conveys your brand's story and mission. ✓ communicates who you are. ✓ Set yourself apart from the competition. ✓ Presents your key offerings clearly  📩 Need a banner that does all this and more? DM me, and let's make  it happens!

Do positioning experts practice what they preach? That's what I challenged myself to do today. Presenting a walkthrough of my own company's, PranjaleeLahri.com, #postioning exercise using April Dunford's positioning framework. PS: You can tell by the video that 1. this was completely unrehearsed 2. I had set a deadline for myself to squeeze this in my today's task list, which meant - no time for editing. Enjoy the rawness (and the errors :)). #Positioning #productpositioning #b2bpositioning

Thriving on critical input has become our EVP, Creative and Digital, Dave Hardy's secret for success. But he doesn't do it on his own. He developed a framework to help guide and embrace intentional tension, it's called the Accordion Framework. Featuring 4 key steps: Step Up Go Away Come Back Repeat as Needed Find out how you can use this framework in your everyday life and in creative thinking here: https://bit.ly/48KXbK3

Part 2/5. Your Company’s Moat: The Key to Survival. Are You Getting It Right? Welcome back to my five-part series on building your company’s moat! Just like a castle’s moat protects it from invaders, a strong company moat shields your business from competitors, helping you maintain high profits and market leadership. Let’s jump into the 2nd strategy: Building a Strong Brand. A powerful brand sets your company apart in a crowded market, creating trust and loyalty among consumers. When customers trust your brand, they are more likely to become long term repeat buyers, helping you secure a stable market share. But remember, a strong brand couldn’t be built overnight. It requires continuous effort to deliver quality products and services to uphold a positive reputation. Unlike our first company’s moat: patents, has a limited lifetime. Having a powerful brand moat grows stronger over time. Stay tuned for the next post, where we’ll explore another key strategy to protect your company’s market position! And here’s a look at the new LV Vivian set that’s been keeping me fueled!

Criss-crossed lines look great in modern art… But they’re terrible in branding. What I mean by this is when a brand has 9 different messages that point in totally different directions… And these confused messages lead prospects or even clients to be completely befuddled. We can still come up with 9 messages… We just have to make sure they work together toward one clear overarching message. One line. One emphasis. This is a critical part of our process at brandRUSSO.

Embrace your inner triangle! 🔺🎉 Doritos' latest campaign connects generations through the universal language of self-expression. 🧑👵 By integrating the brand perfectly into the story, they've encouraged us all to "be a triangle in a world of circles" in a clever reference to their visual brand cue. #DistinctiveBrandAssets #Advertising #Marketing

Don’t let others put your brand under a microscope without doing it yourself first! Examine all the things you do, how you do them, and how you communicate, so you can take action to improve aspects of your brand. #KimDecena #communicate #connect #sell #branding #communication

Can you answer these questions with clarity ? If not , 2024 will be the biggest challenge you will face. Invest 7 hours of your time to build a brand with clarity and align every department in your company. Starting your own brand ? - here’s how and where to start. $24 for 2024. Start your journey at www.buworkshops.com

Building the Brand with Sheldon Zitzmann today. Hit a few fun topics including... - Core value shoutouts - January performance recap - What would Sheldon tell Sheldon five years ago? - Fundamentals of a P&L and how everyone can affect it