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This article by Anirban Ghoshal shares part of my view on Google removing egress fees. It is a response to the EU Data Act. I’d add that by going first, Google has the first shot at defining how other hyperscalers will need to define their egress. Any offer that sounds less “free” than Google becomes marketing fodder. And the other aspect that didn’t get mentioned is what cloud platforms need to offer going forward to retain clients now that we have free egress. This reminds me of the early days of Local Number Portability when we were able to take our numbers to any carrier and eventually any device. Now that data isn’t financially captive to any vendor, it becomes more important to support inter cloud communications and services. Who will lead the way? This article also stars Maribel Lopez and Futurum’s Steven Dickens. Enjoy!