Hyoun Park’s Post

GOOD NEWS: Kudos to Google for ditching data transfer charges for clients who choose to leave GCP. This demonstrates to me how Google is fighting to retain its clients by striving to offer the best cloud experience. Starting last week (11th Jan), directly quoting Google's statement, as it's certainly worth a read: "Google Cloud customers who wish to stop using Google Cloud and migrate their data to another cloud provider and/or on premises, can take advantage of free network data transfer to migrate their data out of Google Cloud. This applies to all customers globally. Eliminating data transfer fees for switching cloud providers will make it easier for customers to change their cloud provider; however, it does not solve the fundamental issue that prevents many customers from working with their preferred cloud provider in the first place: restrictive and unfair licensing practices. Certain legacy providers leverage their on-premises software monopolies to create cloud monopolies, using restrictive licensing practices that lock in customers and warp competition. The complex web of licensing restrictions includes picking and choosing who their customers can work with and how; charging 5x the cost if customers decide to use certain competitors’ clouds; and limiting interoperability of must-have software with competitors’ cloud infrastructure. These and other restrictions have no technical basis and may impose a 300% cost increase to customers. In contrast, the cost for customers to migrate data out of a cloud provider is minimal. Making it easier for customers to move from one provider to another does little to improve choice if customers remain locked in with restrictive licenses. Customers should choose a cloud provider because it makes sense for their business, not because their legacy provider has locked them in with overly restrictive contracting terms or punitive licensing practices." John Studdert Fenton Morris-Winmill Lloyd Palfrey #sapongcp #googlecloud

Egress fees have been a hot topic in the cloud industry, raising concerns about their anticompetitive nature. Recent developments, including the European Data Act, have put pressure on hyperscalers to revise their practices. Google's decision to halt data transfer fees is a first positive move, promoting fairer competition and user choice and confirming OVHcloud’s position on this topic. Let's shed light on the egress fee landscape and continue striving for fair practices in the cloud sector. https://lnkd.in/eBhB9vq5

An #interesting case that demonstrates how the smallest things can develop into almost a widespread malfunction. #Digitcert, a provider of #digital #certificates, had to #revoke many certificates it issued, because its system did not add an #underscore prefix to a #verification value, during the process of verifying the ownership of a #domain requesting a #certificate, based on a #DNS record... yes, bizarre. So they notified #Google about it, and Google had to do an emergency process of replacing digital certificates for many of their #cloud customers. In this case, things were more administrative and with advance notice, but it's not far from a malfunction. Google's announcement https://lnkd.in/df4dgTGm Digicert's announcement https://lnkd.in/dswki__v

Google appears to be "learning" from the ECJ's Google Shopping judgment (see our commentary on the ruling in next week’s Der Betrieb (DB)) regarding its illegal self-preferencing of its own services over those of competitors. Yesterday, Google filed a complaint against Microsoft, alleging that it ties Azure Cloud to its server customers and gives Azure Cloud preferential treatment over competing cloud services when customers switch from server to cloud storage. This comes at a time when Google itself is facing accusations from NCAs and the European Commission of engaging in tying practices that violate the DMA and/or Article 102 TFEU. These cases will hopefully help clarify when self-preferencing is considered illegal. While the ECJ offered some guidance in its Google Shopping judgment, it rather scratched the surface, as the violation in that case was relatively straightforward

Google is accusing Microsoft of "leveraging its Windows software to lock customers into its Azure cloud services, preventing them from easily switching to alternatives." If you ever decide to switch from Azure to Google Cloud or vice versa, one of the benefits of using managed file transfer products from Thorn Technologies is that you're not tied to a specific cloud platform. SFTP Gateway and StorageLink are both cross-cloud, allowing you to easily connect to multiple clouds, whether you're deployed on AWS, Azure or Google.

Google's decision to lower egress fees looks like a winner for 3 reasons (of many): 1) These charges can be onerous for very large organizations moving enormous data repositories. By reducing these fees, Google Cloud enhances its competitive position. 2) The big one: The announcement marks a proactive step prior to either the imposition of regulatory penalties, and even the completion of regulatory review, presumably concluding reductions in these fees is required. Regulators might find this step indicative of a more conciliatory position developing for Google Cloud. 3) The CX improves, perhaps dramatically. #google https://lnkd.in/e4-qT445

Google has thrown a solid challenge to their cloud opponents: "Removing data transfer fees when moving off Google Cloud" ☁ GCP is offering free network data transfer to customers globally who want to migrate their data out of Google Cloud to another provider or on-premises. While this move aims to facilitate cloud provider switching, Google highlights the issue of restrictive and unfair licensing practices by certain legacy providers. These practices involve leveraging on-premises software monopolies to create cloud monopolies, imposing restrictive licensing terms, and limiting interoperability with competitors. Amit Zavery's post emphasizes the need to address these licensing barriers to truly enhance customer choice and competition in the cloud market. If you want to exit from GCP for free, apply here: https://lnkd.in/gjn76vR9 #GCP #cloud #migration

In a strategic move, Google Cloud has decided to eliminate a switching cost for its clients, a decision that comes amidst heightened industry oversight by regulators. The tech giant's decision to remove this barrier aims to enhance user flexibility and foster a more competitive market landscape. This move is particularly significant as regulatory scrutiny intensifies in the technology sector. As the industry navigates through evolving regulations, Google Cloud's decision underscores a commitment to adapting to the changing dynamics while promoting a more accessible and competitive cloud computing environment. https://lnkd.in/dWMFi_XV #GoogleCloud #SwitchingCost #IndustryOversight #RegulatoryChanges #TechnologyNews #CloudComputing #MarketCompetitiveness #TechInnovation #BusinessStrategy #DigitalTransformation #UnderstandingEnterpriseTech #EnterpriseTechnologyNow #EnterpriseTechnologyToday

Google recently announced that it will eliminate exit fees for customers who wish to stop using Google Cloud and migrate their data to another cloud provider and/or on premises. The company is the first cloud provider to do so and calls for a renewed regulatory focus on the most prohibitive form of lock-in for customers: anticompetitive licensing. The change applies, according to the company, to all customers globally. In addition, the company states that some legacy providers leverage their on-premises software monopolies to create cloud monopolies, using restrictive licensing practices that lock in customers and warp competition. #google #datatransfer #egress #licensing #multicloud https://lnkd.in/eMPC9f7E

At Google Cloud Next, we announced several significant enhancements to further expand your power of choice. These include: - New Regional Controls, now in preview, expands Assured Workloads control package availability to 32 regions across 14 countries. Regional Controls includes foundational controls such as data residency (at-rest and during processing) and administrative Access Transparency, at no additional cost. - We are also expanding our Sovereign Controls by Partners offering with the preview of Sovereign Controls by PSN in Italy and Sovereign Controls by SIA/Minsait in Spain. These local partners, as with T-Systems in Germany and S3NS in France, can provide additional layers of control including local support personnel, managed External Key Management (EKM) with Key Access Justifications (KAJ), and additional oversight options. - We now offer data residency core processing commitments to customers using Assured Workloads. - A new Audit Manager that can help automate control verification with proof of compliance for your workloads and data on Google Cloud. Read the full announcement: https://lnkd.in/ec9r2cR6