Hyperice’s Post

Lessons from Every City #32 Erie, MI---In business, winning the battle of style points can give you a competitive edge. Style points, defined by sports as executing a particularly impressive act, hold significance in aesthetics. While substance is key, the visual appeal often seals the deal. Consider the rivalry between Nike and other running shoe brands like Asics or New Balance. Nike's style consistently triumphs, despite potential functionality and durability trade-offs. Reflecting on my drive across the Ohio-Michigan border, the stark difference in road quality spoke volumes. The smooth transition from well-maintained roads to gravel and potholes underscored the impact of appearances. States like Michigan and Ohio exemplify fierce competition across various domains. Whether in sports, economy, or culture, the emphasis on style can make a lasting impression. Remember, focusing on style can be the game-changer in outshining your competitors. #BusinessInsights #Competition #Aesthetics #StyleMatters

⚽ Have Nike and the FA dropped the ball with this one❓(Pun intended 😊) With all the good will in the world, Nike have altered St. George's cross on the new England football kit to 'unite and inspire'. It's caused a lot of upset for certain people, with the feeling that the change is an insult or a slight on the history, meaning and cultural heritage of the country. To them the symbol is sacred...to be untouched. 👉 On a personal level, it doesn't bother me. I'm patriotic to a degree, as we all probably are, but my feelings around my patriotism aren't nearly strong enough that this would upset me. That said...I get it... When adidas changed the Manchester United emblem on the third kit to a solitary red devil it didn't sit right with me. Whilst there's an affinity to the club in the new symbol, the official emblem represents far too much to so many. With an emotional connection so strong with the club, the new symbol feels like an imposter. ✅ Let's bring this to a lesson we can learn in design... When we're designing products for other people, it's extremely important to be empathetic. You design for others. Not only do you have to take into account, the functionality, the form and the fit of a product, but also how it makes people feel. To do that, you have to truly understand the end consumer. In the case of the Nike England shirt, I fear whilst with good intentions, they've not quite understood the brief. ⚽ Have Nike and the FA dropped the ball with this one❓ Let me know your thoughts in the comments. ____ 𝗠𝗶𝗰𝗵𝗮𝗲𝗹 𝗛𝗶𝗻𝗰𝗵𝗹𝗶𝗳𝗳𝗲 Backpack Specialist, helping brands create outstanding products that last! Hit the 🔔 to follow for more posts like this! #OutdoorIndustry #SportsIndustry #ProductDesign #IndustrialDesign #EmotionalDesign

Step Up Your Style Game with Shoes that Speak for Themselves. Discover Your Perfect Pair Today! 👟✨ . . Follow for more @gowithcreativity Nike . . #shoebranding #stepInstyle #gowithcreativity #brandadvatising #shose #tranding #instagram #nikeshose #graphicagency #creativeagency #digitalmarketing

Staying on top of your game is not just about the shoes, but also about the confidence that comes with them. Whether you're crushing a workout or just running errands, Nike sneakers have got you covered. From classic designs to bold statements, Nike's got a style that fits your unique vibe. What's your favorite Nike sneaker and why? Share with us in the comments below! #NikeSneakers #SneakerLove #FashionForAll

Stumbled upon an old pair of Nike Hypervenom today (circa 2015) - totally forgot that I still had them - and it sparked an interesting thought train 🚂. Released over a decade ago, they reminded me how soccer cleat brands are in a constant race to innovate. New models, new designs - it's an endless cycle 🔄. But, is 'new' always 'better'? 🤔 🌟 In my opinion, not necessarily. There's a charm and effectiveness in sticking with what works. It's not just about the nostalgia; it's about comfort, familiarity, and, most importantly, performance on the pitch. Why fix something that isn't broken? I don't think the Hypervenom was broken, and neither are half the Puma FUTURE releases we have seen in the past few seasons (*every new release seems to have "updated" features! 🆕) Take the adidas Predator 24 as another example. The return of the foldover tongue has been sensationally received. It was a fan-favorite feature that we've been asking about for a while, what a comeback, absolute enthusiasm, proving that sometimes, looking back is the way to move forward ⏮️👏. 💸 Here's a tip for my savvy soccer friends out there, especially those with young kids that seem to need a new pair every few weeks 🤹♂️: When a new model drops, don't rush to dismiss the older version. Often, these 'previous-gen' cleats are not just more affordable but match (or even exceed) the performance of their successors. So, before jumping onto the 'latest and greatest' bandwagon 🚚, consider the hidden gems in the 'older but gold' aisle. It’s not just a cost-effective move; it might just be your secret weapon on the field. 💬 What are your thoughts on the evolution of soccer cleats? Do you have a favorite older model that you swear by?

𝐒𝐭𝐨𝐫𝐲 𝐓𝐢𝐦𝐞: 𝐈𝐧 𝟏𝟗𝟖𝟒, 𝐍𝐢𝐤𝐞 𝐝𝐢𝐝 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐜𝐫𝐚𝐳𝐲. They paid a $410,000 fine just to let Michael Jordan wear black sneakers on court. Back then, the NBA had a strict rule saying that if a player wears a pair of basketball shoes, "they MUST be 51% white." If this rule was broken, you'd have to pay a $5,000 fine per game. Over a 82-game season, this adds up to $410,000 in penalties. But Nike being Nike, they sent Jordan onto court wearing a pair of black and red sneakers - which INSTANTLY stood out, since everyone else's feet were white. These shoes were the first edition of what we know today as the Air Jordan 1s. So when people started talking about how "the NBA fined a guy for wearing some insanely good-looking shoes," Nike knew that their marketing masterclass was paying off. All this drama and controversy made Jordans the talk of the town for a week or so, and it catapulted Nike's sales to crazy heights. By the end of the season, Mike Jordan became the NBA Rookie of the year. And Nike sold over $126 MILLION of Jordan 1s. Cut to today, and Jordan 1s are still the first shoe you think of when you hear the word "Nike." Last year, the entire Jordan brand did over $6.6 billion of sales, and that handsome growth has earned MJ over $1.5 billion in lifetime royalties.

Love this, check it out. The #CX Strategist in me is wondering why it doesn’t have a prominent placement on #ecom though to coincide with the #campaign 👀 Reminder to consider all touch points when you invest in campaigns, especially at this caliber. Clunky CX currently looks like: Person sees spot + is hopefully inspired by it/loves the featured shoe —> clicks to site to learn more/buy —> is presented with an unrelated video and they’re not sure if it’s the same shoe or not. Then, a 20% off apparel promo pops up. Now the user needs to go back to the video to try to figure out which one it is on the site. Too many barriers to purchase.

Nike's running category is showing signs of improvement, but the competition is fierce. Here's what's happening in the world of running shoes: 🏃♂️ Nike claims its running segment is recovering, but can it keep pace with rising stars like Hoka, On, and Asics? As a runner myself, I've noticed a shift in what people are wearing on the trails and tracks. It's not just about the swoosh anymore. Key takeaways: 1. Nike's running category is rebounding after a rough patch 2. Challenger brands like Hoka, On, and Asics are gaining serious traction 3. Innovative designs and marketing strategies are reshaping the landscape The big question: Can Nike reclaim its crown in the running world, or will these nimble competitors continue to eat into its market share? What's your take? • Have you switched running shoe brands recently? • What factors influence your choice of running shoes? • Do you think Nike can outpace its competitors in innovation? Let's lace up this conversation! 👟💨 #RunningShoes #NikeRunning #SportsIndustry #CompetitiveLandscape #AthleticWear

What would happen if you released a modern-day adidas Predator, but reskinned it in its original wardrobe? Well, adidas actually answered that 𝙚𝙭𝙖𝙘𝙩 question. The Predator24 does the thing that so many other soccer products claim to do; 𝐩𝐞𝐫𝐟𝐞𝐜𝐭𝐥𝐲 𝐦𝐞𝐫𝐠𝐞 𝐭𝐡𝐞 𝐩𝐚𝐬𝐭 𝐚𝐧𝐝 𝐩𝐫𝐞𝐬𝐞𝐧𝐭. The Pred is, of course, adidas cleat silo focused on: • Control • Swerve • Accuracy This new Pred is the 30th anniversary Predator, but you'd swear it was 29 with no kids. For its 30th birthday, adidas took the silhouette of the original Predator cleats and wrapped it in (yes, a wrap-around lace) the latest in soccer cleat technology. It brings back the two things that make a Pred, well a Pred: • Foldover tongue • Tri-color palette And manages to fuse those perfectly with the newest tech: • 𝐇𝐲𝐛𝐫𝐢𝐝𝐓𝐨𝐮𝐜𝐡 𝟐.𝟎 - molded upper with increased foot lockdown and key cushion areas throughout the foot • 𝐒𝐭𝐫𝐢𝐤𝐞𝐒𝐤𝐢𝐧 - just like the original Predator, rubber fins in strategic positions to give you enhance swerve and control • 𝐂𝐨𝐧𝐭𝐫𝐨𝐥𝐅𝐫𝐚𝐦𝐞 𝟐.𝟎 - ultra-premium materials create the lightest soleplate ever seen in Pred's history. That, by extension, makes this the lightest Predator cleat to ever hit a soccer pitch. Can you imagine losing weight when you turn 30? adidas has somehow achieved it 🤯 If you don't like the foldover tongue, you don't have to get it! The Predator24 comes in 𝙩𝙝𝙧𝙚𝙚 𝙫𝙖𝙧𝙞𝙖𝙩𝙞𝙤𝙣𝙨: • Foldover Tongue and Wrap-around Lace • Laceless • Laced with a Lowcut ankle collar In addition to that, you've also got all your regular options as well, including: • Firm Ground • Turf • Indoor • Indoor Sala So, is this the best Predator to date?

So I went to the physio for treatment on my knee. Following the treatment I was referred to a podiatrist who explained the biomechanics and the effect of having flat feet. It seems I had survived those long runs training for sport and in the military through sheer will. It was now catching up with me. The podiatrist explained the support and performance offered by different running shoes and made a firm recommendation that I by a pair of Brooks Running shoes. I hadn’t heard of or noticed the brand before. Immediately I was converted, enjoying my new Brooks Adrenaline runners and getting after it again. Turns out that Brooks exemplifies a real challenger brand, they are are; 🔹Not the number one brand, nor are they niche 🔹 They have a clear sense of who they are in terms of their internal identity 🔹 Their identity is built on a product truth that is inarguable 🔹 They have a point of view of their own  Apparently, Nike’s revenue is 45 times that of Brooks. But Brooks owns running. It’s fashionable for corporations to declare that ‘We put the customer at the centre of everything we do’ Who exactly is your customer? Brooks are focused. 🎯 “At Brooks it all starts with making sure the runner is at the centre of everything we do.” 🏃♂️ Fast Company writes that Brooks is now the top running shoe brand in the US and has recently launched its global ad campaign ‘Let’s run there’. 👟 ✏ The marketing lesson. 🔸 Focus! 🔸 Own a clear brand position that is founded on a product truth. #BrandPositioning #Advertising #MarketingStrategy #BrandStrategy #Marketing #BrandDevelopment #AdvertisingCampaign #BrandAwareness #MarketingTips #BrandIdentity #BrandManagement #BrandStrategy