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𝐑𝐞𝐭𝐚𝐢𝐥 𝐌𝐞𝐝𝐢𝐚 𝐓𝐞𝐜𝐡 2.0 𝐢𝐬 𝐌𝐨𝐝𝐮𝐥𝐚𝐫. 𝐓𝐡𝐞 𝐇𝐨𝐦𝐞 𝐃𝐞𝐩𝐨𝐭 𝐬𝐡𝐨𝐰𝐬 𝐡𝐨𝐰 𝐢𝐭'𝐬 𝐝𝐨𝐧𝐞!   There's no one-size-fits-all platform in retail media. And even if there was, there are strong arguments for why going modular is the better choice.   In the past, retailers relied on tech monoliths: basic ad serving, limited yield management, and frontend systems built mostly for on-site ads. Convenient, but far from great. Plus, with strong lock-in and high dependency came a hefty price tag.   Fast forward to 2024, and modular tech is on the rise. Take Orange Apron Media by The Home Depot, for example—they use Pentaleap onsite for hyper-relevant Sponsored Products, and Vantage uses different APIs to connect with Pentaleap and all other channels, including offsite ones like Google Ads and Meta.   This new approach offers three major benefits: ✨ Retailers can use best-in-class components. 🔄 They can swap out parts as better tech emerges. 💰 Lower switching costs keep prices competitive.   Retail media is now undergoing rapid transformation. As pressure to scale ad revenues grows, innovation is moving at light speed. At Pentaleap, we’re proud to be driving this change. How do you see the future of retail media tech evolving? Share your thoughts in the comments!   #RetailMedia #CommerceMedia #Pentaleap

🏄♂️🌊 Riding the ultimate wave of success at Mirakl! 🌟 We’re stoked to share that Mirakl has been named a leader in The Forrester Wave™: Marketplace Development Platforms, Q4 2024. 🏆🌴 With perfect scores in 21 criteria—including AI, catalog onboarding, B2B-specific features, retail media, and seller pay-outs—we’re carving a path for the future of marketplaces like pros on a perfect barrel. 🤙✨ Catch the full report here: https://lnkd.in/eSxmz4mC #ForresterWave #Marketplace #eCommerce 🏄♀️🏝️🌊

The 4 Factors Powering Retail Media Growth 📊 Retail and commerce media networks are evolving, but the leaders are those who go beyond just ad placements. The key? Integrated solutions that optimize every layer of operations. Here’s what sets them apart: 1️⃣ Seamless Ad Experiences: Delivering frictionless, relevant ads that engage customers across platforms. 2️⃣ First-Party Data Integration: Unified insights for personalized audience experiences. 3️⃣ Robust Ad Tech: Reliable solutions that drive performance on every channel. 4️⃣ Scalable Operations: Flexible solutions, from managed to self-service, empowering partners to grow. The next step? Building a global service layer that integrates operational efficiency across AdOps, CreativeOps, DataOps, TechOps, and Revenue Ops to boost profitability. At iOPEX, we specialize in scalable operations and optimized tech solutions to help your retail media network thrive. Ready to unlock sustainable growth? 👉 Contact us today: marketing@iopex.com #RetailMedia #AdTech #ScalableSolutions #FirstPartyData #DigitalMarketing #AdOps #CreativeOps #DataOps #TechOps #RevenueOps

Retail and commerce media networks are evolving, but true leaders go beyond ad placements with integrated solutions. By combining seamless ads, first-party data, robust tech, and scalable operations, they drive performance. The next step? iOPEX can enable this by streamlining AdOps, CreativeOps, DataOps, TechOps, and Revenue Ops to drive efficiency and boost profitability. #RetailMedia #AdTech #DataDrivenMarketing #IOPEX #Globalservicelayer #Integratedops

📣 ICYMI: EMARKETER is back and we’ve redefined how we deliver value to you. PRO+ is the proof. Over 25 years ago, EMARKETER pioneered the first forecasts around #digitaltransformation. Now, we’re bringing you even more to make informed decisions, faster. Explore PRO+: https://lnkd.in/eJTQDpnm #EMARKETER #rebrand #productlaunch #forecasts

📣 📣 We’re gathering top tech minds from Comcast, Astrak UK, and Vivrelle to share their insights on where commerce is headed in 2025. 🚀🚀 💡 Tips, tricks, and fresh advice to stay ahead 🔧 How to break through tech barriers like a pro 📈 Strategies for driving revenue growth—even when the going gets tough Be there or be square. Seriously, you don’t want to miss this one. 😉 Link in comments 👇 Elastic Path #Webinar #Roundtable #TechTalk #RevenueGrowth #Ecommerce #composablecommerce

🚀 Presenting Mytraffic's Comprehensive Product Suite! 🌟 At Mytraffic, we believe in empowering businesses to make smarter location decisions. With our innovative solutions, you can attract visitors, generate more revenue, and reduce financial risk with objective data to make better decisions. Our platform taps into a vast scale of high-quality data, revealing hidden values and opportunities that empower businesses to enhance growth and profitability. Here’s how our eight innovative products empower you to overcome unique challenges and make informed decisions: 🌟 RetailAdvisor: Analyze store performance and expand your network with confidence. Understand the dynamics that drive your retail locations to success. 🌟 SmartMonitor: Transform your shopping center into a thriving hub. Leverage insights to enhance visitor experience and optimize tenant mix. 🌟 EVConnect: Build a robust expansion strategy for your electric vehicle infrastructure. Identify the best locations for charging stations to maximize reach and efficiency. 🌟 CityManager: Make your territory attractive and vibrant. Use our data to plan urban developments that draw people in and support community growth. 🌟 Void: Attract the best brands to your properties. Fill vacancies quickly with tenants that align perfectly with your commercial goals. 🌟 AudienceLabs: Measure the impact of your online ads on in-store visits. Track and optimize your marketing campaigns to drive tangible results. 🌟 Pulse: Survey your audience to gain qualitative insights. Understand consumer behaviors and preferences to tailor your offerings effectively. 🌟 DataLibrary: Access the best alternative data for your high-value needs. Dive deep into comprehensive datasets to uncover trends and opportunities. Stop guessing. Start knowing. To learn more about these powerful features, schedule a demo using the link below (first comment) ⬇️ #MyTraffic #LocationIntelligence #DataDriven #RetailAdvisor #SmartMonitor #EVConnect #CityManager #Void #AudienceLabs #Pulse #DataLibrary

🚀 We’re thrilled to see our new Performance Dashboard getting glowing feedback from our retailers! Already, over 650+ partners have accessed it since launch! 🙌 And this is just the beginning - more exciting features are on the way in the coming months. Partners, don’t wait… access your dashboard today! 💻✨ #Innovation #RetailSuccess #PerformancePartner #Redbrain

Are you wondering how to optimize overall revenue operations by using RevOps to boost efficiency and enhance customer experiences? Eddie Reynolds, CEO of Union Square Consulting shared golden insights with Alice Heiman on #SalesTalkforCEOs Here's the scoop: 🎯 Defining RevOps: It's about optimizing the entire revenue engine, aligning sales, marketing, and customer success. 🤝 Aligning Teams: Say goodbye to departmental silos! RevOps ensures everyone's on the same page, boosting conversions and retention. 💡 Customer Value: Quality over quantity! Targeting high-value leads means understanding customer profiles deeply. 🔧 Tech in RevOps: Choose tools wisely to support your go-to-market strategy and optimize the customer journey. Ready to put these insights into action? Listen to the full episode in the comments 👇 for your roadmap. #RevOps #SalesTalkforCEOs #EfficiencyBoost

Did you know that failing at personalization could cost you big? This McKinsey’s research reveals that getting personalization wrong isn’t just a missed opportunity—it’s a growing risk. Companies that get it right, however, are seeing massive rewards. In fact, they’re outpacing competitors with 40% more revenue from personalization activities. Don’t let your business fall behind. Are you ready to make personalization work for you? #Personalization #CustomerExperience #Growth #SitecorePersonalize https://lnkd.in/eHvNUK_Y