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Champions Products & Services become number ONE This afternoon my Champions quote is: "Champions understand what it takes and what it not takes Champ." Remember that and always become the Champion in You. Just like that. #BusinessBrandsChampions #business #brands #Champions #nr1 #numberONE

In all the hullabaloo surrounding the controversial Jaguar rebrand, the basic premise seems to be that in order to appeal to new (younger) customers, Jaguar needs to make a dramatic and decisive break with the past. Mark Ritson made the point about brand revitalisation, as opposed to rebranding, by which you indeed go back to the origin and values of the brand, but then redefine them for a new time and a new audience. If you want a masterclass on how this should be done, look no further than Guinness. Much like Jaguar, this was once a dusty brand, only fit for old codgers drinking alone in the back of the pub with a flat cap on their heads and a whippet by their side. The idea of Guinness being hip and trendy and appealing to anybody under 80 was laughable. And yet today Guinness is the best selling beer in the UK. Did they throw out their brand codes? No. Did they change their positioning? No. Is there a lesson here? Yes.

TIME SHIFT Football fans love watching the game at sports bars. What happens when matches happen in the early morning when those bars are shut? Heineken has launched a campaign to turn select 24-hour laundromats into late-night / early morning sports-viewing locations where UEFA Champions League fans can watch the football matches. Consumers can scan a time-sensitive QR-code on washing machines at local locations of WashEnjoy, one of South Korea’s largest laundromat franchises. The code will give them access to a live stream of the quarter and semi-final soccer matches on SPOTV, the only UEFA Champions League broadcaster in the region. The idea for “LaundroMatch” is in keeping with Heineken’s UEFA Champions League campaign, “Cheers to the Real Hardcore Fans,” which depicts the lengths to which many of the sport’s fans will go to show their devotion, like naming their pets after their favorite players. The campaign is meant to redefine what it means to be a hardcore fan in a bid to make football more inclusive. Watch here: https://lnkd.in/gM2WiWyZ #fandom #beermarketing #sports #football #koreanfans The HEINEKEN Company #brandexperience

Gwyneth Paltrow extends goop into #ghostkitchens for takeout delivery…Maria Sharapova got into #candy with Sugarpova long before that and now Ferrari driver Charles Leclerc is probably the biggest star you’ve never heard of despite @Netflix smash series Drive to Survive, has jumped into the ice cream business. F&B (Food & Beverages) is FR (For Real). There is steady founder driven migration into tthe sector launching and vying to grow #startups And there is no doubt #FnB is a spoke in the flywheel of #culture as well. It will be a little while but 👀 the rise of inclusive 🌟innovators disrupting this space without the benefit of myriad options celebrity provides in order for them to flourish, it’s coming. https://lnkd.in/eaeFZ9t7

Doritos UK is going square 🔲 The famously triangular brand has confirmed it is working on some four-edged #NPD and teased its customers on social media Many didn't believe it, suggesting an early #Aprilfool What's in it for #Doritos if it changes shape? https://lnkd.in/e4DH9ScN

Champions Products & Services become number ONE This evening my Champions quote is: "When You are confronted with Your own limits, You can choose not to be confronted anymore by Your own limits Champ." Remember that and always become the Champion in You. Just like that. #BusinessBrandsChampions #business #brands #Champions #nr1 #numberONE #nolimit

"Everyone wants to leave these events telling a story, and if your wine brand can be part of that story during the celebration, it's successful." – Theresa Sanchez 🍾 Learn more about the sparkling tradition of champagne and Formula 1 in Business Insider, featuring insights from our very own wine marketing experts, Theresa Sanchez and Christian Miller!

I often get the question from (business)relationships what it is that CM.com does. Well here's your answer 😉 The Dutch Grand Prix is THE perfect showcase where all of our solutions come together, can't wait until next weekend! 🏁 Are you also looking to deepen your consumer relationships? For example through personalised campaigns and/or a multi-channel customer service platform? Let's connect! #DutchGrandPrix #F1 #Engagementsoftware

Champions Products & Services become number ONE This morning my Champions quote is: "fundamental norms and values are there to be followed Champ." Remember that and always become the Champion in You. Just like that. #BusinessBrandsChampions #business #brands #Champions #nr1 #numberONE

How did we transform Guinness into an even more iconic brand for a whole new generation of Guinness drinkers? Last month at Cannes Lions International Festival of Creativity, Callum McCahon summed it up perfectly: ✨ Start with social for inspiration 💯 Know your brand truths and double down 🤸♀️ Build your teams for agility and react in real-time Head here to see more on how we reignited Guinness and transformed it into a social-first brand 👉 https://lnkd.in/emg4T8Y8