IAB UK’s Post

Play Attention As a father to an avid gamer I am fascinated by the gaming space and how since Covid it has become one of the biggest growth spaces in marketing. Many of our brands at dentsu are deeply connected to the gaming space and you may not know just how developed Dentsu's gaming practice is with over 300 dedicated people globally So we are thrilled to announce that our latest report with Lumen Research Ltd aptly called "Play Attention," is now live! In this report, you can find valuable insights across the 2024 gaming and advertising landscape. Our research covered: 🔷 How consumers pay attention to livestreaming on Twitch and the impact livestreaming has on brand lift and consideration 🔷 The performance and attention scores of rewarded video based on studies with Activision Blizzard 🔷 The cost of attention and the strong results from in-game advertising with Anzu.io Want to learn more? Feel free to reach out for a chat and download the full report below! ⬇ Robert Gilby Dominic Powers Clay Schouest Anna Lake Natasha Chew Prerna Singh Mehrotra Prakash Kamdar Sonya David Christina Kenyon Link Lydia Ng Jamie McConville Mimi Lu

The global gaming industry is projected to reach $312 billion by 2027, and this represents a substantial opportunity for advertisers and investors alike. One of the newest developments in the sector is programmatic in-game advertising which is an automated, data-driven method of placing personalized and real-time ads within video games. What are the opportunities for Private Equity firms? ➡ Early investment = max returns ➡ High ROI potential ➡ Rapid growth For more information, have a look at the document below. Authors: Garazi Goia, Francesco Di Ianni, Anita May, Vincent Taruoura #MediaAndEntertainment #Programmatic #Advertising #Gaming

Brace yourselves: in-game ad spend is leveling up by 40% this year! 🚀💰 Gaming's cashing in big, with projections soaring to $11.5 billion by 2027. According to the IAB, advertisers find gaming ads as 'safe as a well-guarded treasure chest,' 85% are masters of measurement, and 90% swear by gaming ads to reach elusive audiences. With 213 million gamers in the U.S., it's time to play the ad game like a pro! #marketing #gaming #videogames #advertising #gamers #investing

"Maximize Your Game's Revenue Potential with Strategic Monetization! From selling the game itself to integrating ads, fostering partnerships and sponsors, enticing in-game purchases, and earning a share of game sales, Discover the potential of several revenue streams to achieve unmatched success in the gaming sector!" 📌 Stay in the Loop: Engage, Share, and Follow us for cutting-edge trends, valuable insights, and success narratives. Bookmark this post and enable post notifications to stay updated on similar content in the coming days." #GameMonetization #GamingBusiness #IndieGameDev #InAppPurchases #GameSales #FreeToPlay #GamingIndustry #SkilptEdutech #SkilptTechexcellence #Skilptupskilling #SkilptLearningCommunity

🎮 With a track record of reaching 150 million players and a top spot on Steam’s “Most Played Massively Multiplayer Games” list with SMITE, Todd Harris, the visionary behind Hi-Rez Studios, Skillshot Media, and Ghost Gaming, has insights that are gold for anyone looking to make their mark in the gaming industry. “If you look at last year, I think it was 38 titles a day [that were being released] just on [the Steam] platform, so it’s easy to get lost. And the way that algorithm works is, the more popular your game is, the more you get placed on the front center, so it’s hard to get things going.” In FastSpring's latest episode of Growth Stage, Todd shared his invaluable experiences and strategies for marketing games beyond traditional marketplaces, including influencer partnerships, live events, and streaming. Read the highlights or listen to the whole episode here: 🔊https://lnkd.in/geiMCrct #GamingIndustry #indiedev #indiegame #GameDev

There are exciting times ahead as television networks embrace the booming gaming industry. Bambos Eracleous explores the recent trends and strategies that TV giants are implementing to tap into the gaming market. From interactive game shows to eSports tournaments, television is evolving to cater to the diverse interests of modern audiences. With gaming becoming a cultural phenomenon, broadcasters are innovating their content offerings to engage viewers across platforms. This fusion of entertainment and technology presents vast opportunities for collaboration and creativity. As the boundaries between TV and gaming blur, it's fascinating to witness the convergence of these two dynamic industries. Read the full article here - https://lnkd.in/ekEbWzpq #gaming #entertainment #technology #innovation

🎮 With a track record of reaching 150 million players and a top spot on Steam’s “Most Played Massively Multiplayer Games” list with SMITE, Todd Harris, the visionary behind Hi-Rez Studios, Skillshot Media, and Ghost Gaming, has insights that are gold for anyone looking to make their mark in the gaming industry. “If you look at last year, I think it was 38 titles a day [that were being released] just on [the Steam] platform, so it’s easy to get lost. And the way that algorithm works is, the more popular your game is, the more you get placed on the front center, so it’s hard to get things going.” In FastSpring's latest episode of Growth Stage, Todd shared his invaluable experiences and strategies for marketing games beyond traditional marketplaces, including influencer partnerships, live events, and streaming. Read the highlights or listen to the whole episode here: 🔊https://lnkd.in/eeNWtc5g #GamingIndustry #indiedev #indiegame #GameDev

This is getting more and more relevant, even "old-fashion" advertisers can not avoid this. The difference between TV and Gaming is enormous📈 #agencygrowth #advertising #advertisingstrategies #advertisingsolutions #contextualadvertising #contextualtargeting #adstrategy #ads #adspend #advertisingagency #award #gaming #gamingindustry #gamingcommunity

Good news from the gaming industry! Global gaming revenues are on track to surpass $300 billion in 2028 🚀 What's more, younger audiences spend significantly more time on gaming than on any other media. So marketers can reach really large and engaged groups of users, using gaming audiences. 📥 Contact us and check what gaming segments you can choose: team@oan.pl #gaming #advertising #report #revenues #gamers

🎮 With a track record of reaching 150 million players and a top spot on Steam’s “Most Played Massively Multiplayer Games” list with SMITE, Todd Harris, the visionary behind Hi-Rez Studios, Skillshot Media, and Ghost Gaming, has insights that are gold for anyone looking to make their mark in the gaming industry. “If you look at last year, I think it was 38 titles a day [that were being released] just on [the Steam] platform, so it’s easy to get lost. And the way that algorithm works is, the more popular your game is, the more you get placed on the front center, so it’s hard to get things going.” In FastSpring's latest episode of Growth Stage, Todd shared his invaluable experiences and strategies for marketing games beyond traditional marketplaces, including influencer partnerships, live events, and streaming. Read the highlights or listen to the whole episode here: 🔊https://lnkd.in/giANsZwi #GamingIndustry #indiedev #indiegame #GameDev