IABM’s Post

Throughout my time working with and supporting agencies, I've consistently observed a desire to push for greater inclusivity—to better represent diverse audiences and ideas and to guide clients toward more inclusive strategies. Sadly, however, this effort didn't always see the light of day, and often remained in the realm of discussion, struggling to gain real traction. The reasons behind this are too complex to delve into in this short post, but that doesn't mean we should cease questioning. I am turning my attention to solutions, and I urge us all to do the same. As with any significant change, it starts with the cornerstone of education: questions. So, let's ponder the essential ones: - Why should we care? If you're asking this, you're on the right path. The onus is on each of us to grasp the importance of inclusivity for ourselves, our clients, and their consumers. - Where do we start? Engaging with this conversation is the beginning. To deepen your understanding, I strongly recommend participating in the initiatives by Account Planning Group of Canada - APG Canada and POCAM - People of Colour in Advertising & Marketing, which shed light on the issue's nuances and impact. This is your opportunity to be part of the solution. - Is the impact worth the trouble? As a professional and someone from an underrepresented or misrepresented community, I affirm it's worth it. Empowering someone to be seen, heard, and included is incomparable. I'm genuinely excited about this initiative and grateful for the dedication invested in it. Special thanks to Michelle Lee for bringing me onboard. I eagerly anticipate contributing to and supporting all involved participants.

Meet the Apply Digital at the #sbjtechweek2024

Hello everyone, I am a mediamatician at Swiss Re. But what does a mediamatician actually do? Last night I had the pleasure of presenting my role as a mediamatician in the digital media team at Swiss Re. If you want to know more about my work as a mediamatician in the digital media team, have a look at this video. 🎥 #swissre #digitalmedia #mediamatician #genz

In 2023 the Display Europe Europe initiative launched a federated multi-lingual platform with 17 media organizations. We believe in a European media grounded in public values and inclusivity and set out to build a space independent from governments as well as commercial influences. This space allows Europeans – regardless of their background – to connect, share ideas, debate opinions, and find reliable information to hold the powerful to account and learn about Hostwriter Network. We will share some of what we learned when launching the Display Europe Europe platform in 2023, touch on the problems we set out to solve as well as solutions, and discuss concrete collaboration possibilities. Join us at the #ijf24

⚡ Enhance your awareness with DPPG Weekly Buzz edition 47🌎 💡Featuring the latest news and global events. Stay informed and sharpen your intellect 📰 #DPPG #WeeklyBuzz #Edition47 #LatestNews #GlobalEvents

If you're in the NYC area next week and looking for a great networking event plus an overview on the latest happenings in the Media industry, check out our #womeninmedia event on Thursday evening. We have an all-star lineup of leading female media execs with the very talented Kerry Flynn from Axios moderating. Speakers: Amy Tunick, Chief Marketing Officer, National CineMedia (NCM) Jenny Wall, Chief Marketing Officer, VideoAmp Linda Villani, Chief Revenue Officer, DailyMail.com Amidst the uncertainties of the media industry, advertisers, brands, and publishers are tackling internal and external hurdles. From layoffs to the imperative need to boost revenue, reach new audiences, and demonstrate performance, these entities require innovative approaches and execution strategies. With minimal margin for error, creative solutions are essential. Join industry professionals from renowned companies as they share: 💡 Innovative strategies for confronting challenges; media business models that are working 💡 How to expand audience reach 💡 Tips for staying relevant in times of disruption Looking to stand out at Cannes Lions this year? The event will end with a Cannes Lions festival preview and insights for brands, agencies, media companies and industry organizations about ways to align with Cannes Lions and Young Lions. From sponsorships, speaking opportunities, or on-the-ground activations at the festival, we’ll give you the inside scoop now so that you’re successful in June. Our location partner for this upcoming event is NCM, the official US Representative to the Cannes Lions International Festival of Creativity and the US Young Lions competition. *Must RSVP to attend this event* #media #advertising #cannes #upfronts

Fresh off IBC, Perifery had a tremendous showing and the momentum is building. I’d like to invite you to attend our latest webinar to learn how Perifery addresses the modern day workflow in Media and Entertainment #perifery #workflowsolutions #mediaandentertainment

The countdown is on: it’s five days until NEM Dubrovnik, and the anticipation is building! 🎉 Today's warm-up is provided by Television Business International – read the interview with Sanja Bozic-Ljubicic and Ivan Ljubičić and get ready for the most wonderful time of the year! 🌟 Read the full article here: https://lnkd.in/dRwpKKpG #NEMDubrovnik #Countdown #TVMarketWithAView #IndustryInsights #CEEGrowth

🌟 Introducing Sponsor Booths! 🌟 Sponsors play a pivotal role in the success of any event, and their contribution should shine as brightly as the spotlight on your main stage. With HeySummit's new Sponsor Booths, give your sponsors the visibility they've always wanted. ✅ Dynamic Interaction: Boost sponsor-to-attendee engagement with our virtual booths. ✅ Fine-tuned Customization: Choose sponsor visibility tailored to your event's unique requirements. ✅ Rich Media: Let sponsors jazz up their booths with captivating videos and images. ✅ Engaging Virtual Spaces: Offer exclusive zones for sponsors to interact, present their Event success is not just about the attendees; it's about valuing every stakeholder. And with HeySummit's Sponsor Booths, your sponsors are in for an innovative treat. More about this exciting feature here: https://lnkd.in/eMsdiijs

𝐌𝐞𝐞𝐭𝐢𝐧𝐠 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭. 𝐖𝐡𝐚𝐭 𝐮𝐬𝐞𝐝 𝐭𝐨 𝐭𝐚𝐤𝐞 𝐰𝐞𝐞𝐤𝐬 𝐧𝐨𝐰 𝐭𝐚𝐤𝐞𝐬 𝐦𝐢𝐧𝐮𝐭𝐞𝐬.  Preparing for the MIPMarkets next year? Activating at MIDEM or MIPTV? Maybe MIPIM is your focus? Or Cannes Lions is where your brand networks best?  gther are not just meeting management specialists, we are Cannes specialists. Having supported the world’s largest media and tech brands down at the Palais for years now, Sync is the perfect partner for those all-important day meetings and nighttime gala events.  Learn more here.  #meetingsandevents #eventprofs #eventtech #eventsolutions #meetings #eventprofsuk #MIDEM #MIPTV #MIPMARKETS #CannesLions #MIPIM