Partnerships Manager | Sales Strategist | 📦All things Transit and Ecommerce Packaging 📦 | Driving Growth at Smurfit Westrock
If you’ve been following for some time you’ll already know Tannochside’s affinity for gift packaging. It’s one of our many specialities. This is just an example of the kind of thing we get up to. The team at Horseshoe Gin wanted a gin gift packaging solution that would boast a powerful presence and stand out on shelves. The drinks sector is highly competitive, with new brands popping up seemingly overnight – So it’s critical to grab the consumer’s attention immediately. That’s exactly what Smurfit Kappa was able to do for this brand. When creating the gift packaging, Horseshoe Gin asked our design team to ensure their distinctive diamond-shaped label showed through a cut-out at the front of the box. Ensuring the label and cut-out were perfectly aligned was challenging, but the team quickly overcame this. This distinctive diamond cut-out allows the bottle and the Horseshoe Gin brand to remain a key focus to catch the customer’s eye instantly. If you want to know more about this project or need some gift packaging of your own… Why not send me a message? #Foodandbeverage #eCommerce #Retail
Creative gift packaging sets brands apart in a competitive market.
Customized packaging solutions elevate brand presence and visibility on shelves.
Overcoming design challenges showcases the expertise of the team.
Customized cut-out features create a unique and eye-catching presentation.
Gift packaging design should align with brand identity for a powerful impact.
Striking packaging design can influence customer purchasing decisions.
Gift packaging solutions enhance brand recognition and customer engagement.
Employee Engagement Consultant & Executive & Resilience Coach @ Engage & Prosper | Fellow of CIM & Chartered Marketer
1yAttention-grabbing gift packaging is crucial in a competitive drinks sector.