Iain Dawson’s Post

View profile for Iain Dawson, graphic

Partnerships Manager | Sales Strategist | 📦All things Transit and Ecommerce Packaging 📦 | Driving Growth at Smurfit Westrock

If you’ve been following for some time you’ll already know Tannochside’s affinity for gift packaging. It’s one of our many specialities. This is just an example of the kind of thing we get up to. The team at Horseshoe Gin wanted a gin gift packaging solution that would boast a powerful presence and stand out on shelves. The drinks sector is highly competitive, with new brands popping up seemingly overnight – So it’s critical to grab the consumer’s attention immediately. That’s exactly what Smurfit Kappa was able to do for this brand. When creating the gift packaging, Horseshoe Gin asked our design team to ensure their distinctive diamond-shaped label showed through a cut-out at the front of the box. Ensuring the label and cut-out were perfectly aligned was challenging, but the team quickly overcame this. This distinctive diamond cut-out allows the bottle and the Horseshoe Gin brand to remain a key focus to catch the customer’s eye instantly. If you want to know more about this project or need some gift packaging of your own… Why not send me a message? #Foodandbeverage #eCommerce #Retail

  • No alternative text description for this image
Sharon Kennedy

Employee Engagement Consultant & Executive & Resilience Coach @ Engage & Prosper | Fellow of CIM & Chartered Marketer

1y

Attention-grabbing gift packaging is crucial in a competitive drinks sector.

Chris McClellan

Entrepreneur, Founder & Business Strategist 9 X Founder & CEO with 7-9 figure Exits Investor & Advisor Acquisitions, Scale-up & Exits Impact, Tech, AI, Health-tech & Property

1y

Creative gift packaging sets brands apart in a competitive market.

Customized packaging solutions elevate brand presence and visibility on shelves.

David Wood

I help B2B product-based business owners leverage 5 hours a week on needle-moving actions backed by a clear roadmap that brings clarity, stability, and control—increasing revenue and profit.

1y

Overcoming design challenges showcases the expertise of the team.

Alban Roussy

Partnerships EMEA at Scalehub - Helping you Scale Your Business on Demand | Reshaping the Future of Document Processing

1y

Customized cut-out features create a unique and eye-catching presentation.

Ant Parsons

THE Delivery Partner for Transformational Economic Development | Enabling a sustainable and fair economy | Mission to support 10,000 UK SMEs to start, grow and thrive by 2030

1y

Gift packaging design should align with brand identity for a powerful impact.

Paul Briault

Business Development and Sales Leader | Relationship Leader | Board Advisor | Entrepreneur | NED

1y

Striking packaging design can influence customer purchasing decisions.

Elizabeth Tuleja, Ph.D., ACC

Founder, The Intercultural Leader Institute - Empowering leaders to manage the tough conversations with people who think, act, and believe differently / Fulbright Scholar to China

1y

Gift packaging solutions enhance brand recognition and customer engagement.

See more comments

To view or add a comment, sign in

Explore topics