2024 Adobe Summit Speaker | #attributionguy | Marketo Measure Evangelist | Podcast host of Attribution Time
🟢 Jon Westover 🟢 and his Optiqs Team help customers get the most out of their technology investments by aligning their tech to how they sell across marketing and sales. Today we discuss the challenges customers face as they approach marketing metrics and attribution. https://lnkd.in/dV-e7m3z