Ian Hammersley’s Post

Maximizing Revenue with Accurate Ad Data Full episode: https://lnkd.in/gUt-2iqF #ecommerce #ecommercetips #ecommercebusiness #ecommercemarketing

Our August CPM report is here! For August 2024, the average CPM rate for a 60-second ad spot was $21.25, showing a slight decrease from $21.93 in July 2024 and slightly below the $22.10 rate from August 2023. Dive into the full report to explore the top 3 categories and more insights. https://bit.ly/4ebvUD6

Analyzing Traffic Conversion and Order Value Full episode: https://lnkd.in/er2K9vkg #ecommerce #ecommercetips #ecommercebusiness #ecommercemarketing

Tip 9: Monitor Your Metrics Track key metrics like view rate, click-through rate, and conversions to measure your ad's performance and make data-driven decisions.

Where do your performance problems lie? 🤔 And what can you do to get a better return on your ad spend? 💡 To get access to our Performance Calculator... Comment ‘Performance’ below!

Outsmart your competition. HybridAds puts all your ad data at your fingertips. Compare channels, pinpoint what's working (and what's not), and always stay one step ahead. #adstrategy #competitiveanalysis #winningformula

Dive deeper into your ad stack for true business intelligence. Insights brings multi-dimension reporting to your ad operations. You can easily cut and slice your data by ad units, advertisers, device, geo and more! Follow the link below to learn more  https://lnkd.in/gB8dfGSX 

Forecasting Reinvented! Discover a game-changing approach to availability forecasting in our latest article. Explore innovative techniques that empower media professionals to predict inventory, enhance planning, and boost revenue. Ready to shape the future of your ad sales? Dive in 👉 https://bit.ly/3Th2jkA #MediaInnovation #AdSalesRevolution #FutureOfForecasting

Analyzing Traffic Conversion and Order Value Full episode: https://lnkd.in/gUt-2iqF #ecommerce #ecommercetips #ecommercebusiness #ecommercemarketing

Need to understand how to get the most out of Geopath metrics? Join Geopath’s Scott Fiaschetti and Brian Schopper at the 2024 OOH Media Conference as they cover the essential aspects of media measurement and how to empower clients with a deeper understanding of OOH. In the session, they will discuss the questions and considerations that may come to mind during the buying/selling process and how you can utilize data to answer them. Learn more and register for the conference here: https://buff.ly/47RWuh0