I still remember that knot in my stomach after hitting "send" on an email campaign. That was me, early in my career, managing email marketing programs for scaling e-commerce companies. Every click of that button was fraught with fear—fear of annoying or alienating potential customers by accidentally sending emails... fear of spamming customers who had unsubscribed. Fast forward a decade and my focus has shifted from email to advertising. As a performance marketer, a new fear makes my stomach turn: sharing customer data without consent. For me, it’s not just a matter of ticking boxes to comply with evolving regulations. It's about respecting the fundamental rights of individuals. But since joining Hightouch, I don’t feel those stomach-turning knots anymore. Here, privacy and compliance aren’t just a buzzword—they’re ingrained in everything we do. They’re built into our product. One of those privacy features in our product is called “Governance Filters”. It isn’t a sexy name, but it does sexy things. Specifically, it allows the business to hide customer data from me (and anyone else) based on whether or not that customer has opted out of data sharing. I never have to worry about forgetting that opt-out filter, because it’s alway being applied… which means I never have to worry about sharing a customer’s data without their consent. I call it “privacy by default”. Our privacy team loves it, and I do too. Here are Tejas Manohar's thoughts on how we put governance, privacy, and compliance first at Hightouch (and how you can too) ⬇ #PrivacyFirst #DataGovernance #MarketingEthics 🛡️🔒
While many vendors see governance, compliance, security as a checkbox, we see it as an opportunity to drive ROI & value for marketing teams 🚀 Due to the rising complexity of enterprise data governance, so many marketing teams feel restricted by not having access to the right data and capabilities. It creates blockers, delays, etc. in their workflows. On the other hand, platforms that make it easier to access and use the right data while upholding governance are a huge unlock for marketing teams ✅ A major focus at Hightouch is democratizing data access: we make it easier for all team members to put their data to work. We can do this because of the hard work that our governance features do behind-the-scenes. We give data teams powerful tools to manage data access and security— which means that we can set marketers free to use the data they are allowed to access 🔑 Our focus on governance isn’t a box-checking exercise: it’s key to our success. I’ve shared more about our approach to governance and what we’ve built here: https://lnkd.in/eAByWYUz
