Did a little something different this week - I interviewed Sean Collins ! Sean went through some of the work that he did at Revel, and we talked about how to run effective tests. Couple things I learned: 1. Go big or go home - Sean tells a crazy story of how he basically gave away $10k to each user, only to learn that the test didn't provide much lift. 2. Know the impact you want to drive, but analyze against other metrics, too - If you only focus on one metric, you may hurt a lot of others. 3. Revisit test cohorts - It is really easy to get short-term wins that are really long-term losses. Curious to hear what you think of the episode! Listen here: spotify: https://buff.ly/49IxUAp apple podcasts: https://buff.ly/3HVsu9x youtube: https://buff.ly/43NPNfG
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