🚨NEW: Brands are maximizing the impact and versatility of digital offers at all stages of the funnel. 42% of CPG marketers say they use digital cash back offers for BOTH top and bottom-of-funnel impact. Another 22% claim to use them exclusively for top-of-funnel, while 36% use them solely for bottom-of-funnel. Do shoppers validate the approach? Yes: 36% of grocery shoppers learned about and purchased a product new to them from a digital offer in the past month. 77% of grocery shoppers who use digital offers say it’s important for those offers to help them save on new products to try. Discover 10 ways brands are activating their offers for full-funnel impact in The State of Spend report: https://lnkd.in/g_BG-dkq #performancemarketing #marketingstrategy #grocery #retail #cpg #funneltactics #shoppermarketing
