lockrKeys 🔐 It’s just a matter of clicking a button, Stephanie Mazzamaro said. “That’s it.”
In today’s shifting landscape, publishers must leverage first-party audience data while maintaining flexibility and control. The pressure to iterate quickly often leads to rushed implementations, wasting resources and risking data integrity. But simply testing everything without being able to measure or adjust is a costly mistake.
lockr’s Audience Integration Manager (AIM) helps publishers avoid this by allowing seamless integration and removal of providers without the need for complicated code changes. This flexibility is essential, as first-party data becomes increasingly valuable with the disappearance of third-party cookies. AIM ensures publishers control how data is used, shared, and protected.
As the digital ecosystem evolves, AIM allows publishers to differentiate themselves with precision, not volume. By maintaining control and portability, publishers can effectively manage their most valuable asset — their audience — and drive future growth.
Allison Schiff dives deep on all things lockr, AIM, lockrKeys, and the expansion of our offering in today's AdExchanger piece. Check out the link in the comments.
Appreciate the support by Mathieu Roche at ID5.io, Travis Clinger at LiveRamp, and Gabe Richman The Trade Desk.
Co-founder & CEO at ID5.io
3moTurning the table on Paul Gubbins! He's equally comfortable being the interviewee 👏 Great chat Paul, thanks for joining us and stay tuned for the video 🎥