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It is inevitable that the major streaming platforms will introduce advertising to all of their subscription tiers in the future. Ad types and load may vary by tier - imagine top-tier subscribers only seeing sponsored billboards at the start of programming whereas lower-tier subscribers will sit through traditional ad blocks - but it is coming. And let's not forget increased personalised and contextual brand and product integrations as well as click-to-buy remote retail. As subscriber growth starts to plateau, advertising becomes even more critical. And the only way to grab those ad dollars is through more scale. One will need to take the plunge first, but all will eventually follow. And if they move together - not suggesting any collusion here - and so long as those increased advertising dollars are being ploughed into better product and programming, churn will be manageable. Things are going to start looking a lot like...television.

Global Advertising Revenue Set to Hit $1 Trillion by 2026! The latest PwC Global Entertainment & Media Outlook reveals that streaming services and live sports are key drivers in the booming advertising industry. 📈 Dive into the trends shaping our future! #Advertising #MediaTrends #DigitalMarketing

✅🖥️ NextTV (9/10): “Are these the best of times? Hell, no,” he said. With the streaming players joining linear networks in the advertising forum, Irwin Gotlieb spoke about the immense amount of content, driven by the streamers, facing consumers. “The stuff that is produced is not readily discoverable — the streamers don’t run the promo schedules that the linear [networks] do,” he said. “How do you get to the point of knowing what you want to watch?” He also noted the challenge of different measurement systems on linear and non-linear. “If you don’t have proper measurement you don’t have the basis for doing transactions,” he said. Gotlieb assessed the state of the streamers, including Paramount Plus, Max and Hulu, but suggested taking Netflix and Prime Video out of the equation. “How many of them are making serious money?” he asked, noting how they are more likely to report finally stopping “hemorrhaging capital.” Gotlieb was not entirely pessimistic about the industry. “Television is the most efficient and effective marketing tool that has ever been developed,” he said. Streaming, for its part, “should be the overall answer to the long-term health of the business but for the fact that the industry isn’t prepared for it.” ⬇️ #streamingtv #ctv #ott #smarttv #cordcutting #tv https://lnkd.in/ewiGZxPs

Advertising is always evolving, and now innovation is coming to a TV near you. The latest advertising format to hit the big screen is the “pause ad” – an ad that airs when someone has paused what they are watching. Get ready for a new way to engage with advertisements and find out how this new format will impact the advertising industry. #advertising #innovation #pausads

Viewership is soaring, advertising opportunities are expanding, and new ad technology is making it easier than ever to turn viewers into buyers. This year, we've witnessed a wave of innovation sweeping across the CTV landscape.   Dive into our latest blog to explore the four key trends shaping CTV in 2024: https://lnkd.in/esV4uKbK

In an increasing competition, we need to form partnerships to leverage synergies. That is why we are expanding our cooperation with RTL Deutschland and are now cooperating closely in the area of #advertising technology #AdTech. Instead of thinking in silos, we combine our strengths and focus on what we do best – #video. Video advertising is the dominant advertising medium. Our aim is to link the offerings and services of the Group's own technology companies in order to enable advertising customers to run comprehensive advertising campaigns across the platforms of both partners – from linear TV and advertising on smart TVs to campaigns on the two streaming platforms Joyn GmbH and RTL+. The best thing about it: It is a cooperation with a "Made in Europe" label, which promotes independence from US tech. #P7S1 has always cooperated with other players and competitors where it made sense to do so. Only in doing so, we can still ensure an attractive offering for our users. To be able to stand up to the big players in the future, we will have to cooperate even more closely in the industry. Congrats to Carsten Schwecke and Matthias Dang and to your whole teams for this great achievement. #AdTechMadeInEurope Read more here: ➡ https://lnkd.in/dQYNZRzG

2023 marked a pivotal year for Connected TV as it took center stage in advertising, with a projected 21% growth in the US, reaching $42 billion by 2028. The real game-changer lies in the flourishing FAST channels, indicating a significant shift from cable to digital. In 2024, we'll witness the completion of this transition, with increased monetization efforts and the industry's focus on advertising-supported streaming, reflecting evolving consumer preferences and economic realities. #CTV #Advertising #AdTech

In 2023, a staggering 56.8 million millennials were hooked on connected TVs in the US alone. With this surge in viewership, advertisers seized the opportunity to pivot away from traditional cable and satellite TV, delivering targeted ads to viewers streaming content on smart TVs, gaming consoles, and more. Dive into our newest blog post to delve into the statistics and advantages of CTV advertising: https://hubs.li/Q02vHzp80 #Emodo #CTVAdvertising #Innnovation

“Xumo, a joint venture between Comcast and Charter, was formed to develop and offer a next-generation streaming platform for the entire entertainment industry. The company is defined by three primary lines of business: Xumo devices, Xumo Play, and Xumo Enterprise. Powered by Comcast’s global technology platform, Xumo devices feature a world-class user interface that includes universal voice search capabilities making it easy for consumers to find and enjoy their favorite streaming content. Xumo Play is a FAST service with hundreds of ad-supported linear channels and on demand options that anchors the free content offering on Xumo devices and is also available as an app on other major streaming platforms. Xumo Enterprise is the business-to-business arm of the joint venture, providing content makers, distributors and advertisers with tools and services to make free ad-supported streaming TV (FAST) more accessible”. https://lnkd.in/gvzUYBhe

Roku’s new patent shows ads every time you pause a third-party device. This could dramatically increase ad inventory across various devices like Apple TV and game consoles, impacting how we consume media and interact with ads. For brands and advertisers, this means new opportunities to reach audiences in unexpected moments, but it also raises questions about user experience. More ads could lead to viewer frustration, especially for those who value physical media and uninterrupted viewing. How do you think viewers will fee? #Advertising #Streaming #TechTrends #Brands