ID5.io’s Post

⏳TIME IS RUNNING OUT! This week we'll close ID5's Stage of Digital Identity Survey. Last year the results provided invaluable insights into signal loss, as well as cookie removal preparations and alternatives. 🗣️ This year the industry has already faced 1% cookie removal and a Google cookie u-turn. We want to know how you're adapting to these changes and what other channels are on your radar. 💻Take the survey now > https://ow.ly/w4SH50SJVKf

Web cookies, small data pieces stored on users' computers, play a crucial role in web navigation and user experience. They help websites remember stateful information and user browsing activity. However, privacy and tracking concerns have arisen, especially regarding third-party cookies used for advertising and tracking purposes. The shift towards a cookieless future focuses on first-party cookies, emphasizing a more privacy-conscious approach to data collection. #WebCookies #UserExperience #DigitalPrivacy #OnlineTracking #FirstPartyCookies

Google plans to potentially eliminate third-party cookies by mid-2024 as part of its Privacy Sandbox initiative. The decision hinges on resolving competition concerns raised by the UK’s Competition and Markets Authority, marking a significant step in enhancing user privacy and digital advertising practices. . . . #DigitalMarketing #SocialMediaStrategy #SEOtips #ContentCreation #OnlineMarketing #DigitalStrategy #SocialMediaMarketing #BluepinDigital #MarketingMasterclass #DigitalLearning #MarketingTraining #MarketingInsights #DigitalTransformation #MarketingSuccess #DigitalSkillsTraining #MarketingExperts #SocialMediaGrowth #BluepinDigitalAgency #DigitalMarketingAgency #MarketingEducation

It didn't happen this year, but Google's phase-out of 3rd party cookies is inevitable. EMARKETER's Field Guide explores the varied identifiers available to marketers. The white paper examines: - Why marketers will need identifiers - How identity solutions can help - A full breakdown of Universal ID solutions and non-ID options. Hats off to Arielle Feger for the research and analyst Evelyn Mitchell-Wolf for advising. A special thanks to LiveIntent, Inc. for making the guide possible. Get it here ⬇️ https://lnkd.in/e7YJm6vN?

Are you ready for Google's removal of third-party cookies? By the end of 2024, #Google will be enacting a change that will affect an estimated 60% of web users, and it's seen as a huge step in improving web and data privacy. Every marketer needs to be prepared for the change, so we've written this guide to help you get ready for the reinvention of the digital landscape 👇 https://bit.ly/3TzKKMe

Did you know that your browser can be identified with 83% accuracy? This is due to a technique called browser fingerprinting, which collects and analyzes various data points from your browser and device to create a unique identifier. So, how does it work? 🤔 Browser fingerprinting gathers information such as your operating system, browser type, screen resolution, time zone, and even installed fonts to create a distinctive profile. This profile can be used to track your online behavior without relying on traditional cookies. Browser fingerprinting is commonly employed in web analytics, personalized content delivery, and fraud detection. It helps businesses understand user engagement & optimize their services accordingly. What do you think about the implications of browser fingerprinting on online privacy? Share your thoughts in the comments 👇 #BrowserFingerprinting #OnlinePrivacy #DigitalTracking

I love how Simo Ahava can show and explain in detail how all the Web Browsers And Tracking Protections work. Really appreciate this course, especially at a time when we are expecting the end of 3rd party cookies. Big thanks Simmer!!! #analytics #tracking #protection #browsers

Activate your audience segments at scale with first party data.

When you're browsing the web, there's a good chance you're being tracked via third-party cookies, and that data creates your digital fingerprint. Over the last decade, this practice has raised many privacy concerns that persist even today. Cover Your Tracks was created by the Electronic Frontier Foundation (EFF) to test your browser's protection against tracking and fingerprinting. If you'd like to reduce the amount you're being tracked online, consider installing an anti-tracking browser extension like Ghostery! #LetsBeCarefulOutThere #flcc270 https://lnkd.in/gSXEdEbU

Third-party cookie deprecation is inevitable, but we have the answers to navigating the world of identity without them. Get to know the three ways we are providing savvy advertisers with identity solutions through Unified ID 2.0 (UID2), our cross-device graph, and unparalleled data signal solutions. https://bit.ly/3VaoEzG