idealers’ Post

Get ready for the wide! Six years after the foundation of Widelab, it is time to redefine our identity. This is not a revolution, but a continuation, because from the beginning we have been guided by the same values. The new identity is to be the background because it is our projects and clients that create our image and play the main roles. The brand feeling remains friendly and playful, but at the same time, we wanted to make it clear that our partners can feel safe. However, we do not want to be an invisible background, so we use strong but simple visuals with typographic accents and focus heavily on motion. We aim to execute interesting and innovative projects for thriving scaleups, collaborating with individuals who share our values: proactivity, empathy, and a design-driven approach. Through this, we will continue to build a stable and profitable company where everyone feels valued and fulfilled. Click on the link in the comment to see the full case study! 💙🔥 Art Direction: Michal Parulski Lead designer: Grzegorz Leśniewicz Logo: Kuba Rutkowski Brand guidelines: Grzegorz Leśniewicz Landing: Grzegorz Leśniewicz, Piotr Kaźmierczak, Rafał Olbromski Development: Ryszard Berens Motion: Leszek Jańczyk Photo: Jacek Margol, Sylwester Ciszek

Collaboration means improvement, which is why we are always looking for new realities to get to know and voices to hear. We have been selected as partners by DesignRush among other studios specialised in brand design, and to be able to be present in their showcases. For us, it is a proof of the effectiveness of what we are doing, and the way we are doing it. Becoming part of DesignRush is an achievement for three simple but important reasons: the attention that characterises each of our projects is recognised, the creativity imprinted in our brand design projects is emphasised, and lastly, it welcomes us into an international context of comparison with collaborators and realities thanks to which we can continuously improve. This is just one of the steps that will enable us to continue to fulfil our passion, which is to transform visions into reality, give shape to ideas and create unique experiences. In this way, we have the opportunity to expand our collaborations with new companies that share the same desire for creativity mixed with the strategy to stand out in the market. What's next?

It’s crazy to think that this time last month I was stepping foot into a festival that celebrates creativity, art and digital design. OFFF Barcelona opened my mind to what creativity can truly be, and spun me in a new trajectory for my path to design. As the dust settles and my feet have been firmly planted back on Belfast soil, I’ve decided to pull together a few key points from some speakers that really inspired me, in the hopes to keep that fire alive… Sky Creative - Refinement is key, and leaning into the talents of your team is where the strength lies. ManvsMachine - You’re either a thinker who makes, or a maker who thinks. dash - If you expect the best, you’ll get the best. If you expect the worst, you’ll get the worst. Stefan Sagmeister - Emotional creativity is just as important as intellectual creativity, and if this is not worked on then you will not grow as a designer. No respected designer gives up personal work. Ragged Edge - Standing out is so powerful. We now create brands based on algorithms and data, creating them for robots and not people who are driven by emotion. Timothy Goodman - If no one hates it, no one really loves it. Jessica Hische - Ask yourself what really matters and make it a priority. Koto - Optimism makes everything better. Optimism = risk + effort + thinking + fight. *I’m sure these don’t just speak to creatives All of this got me thinking that as a creative, I actually never really switch off. I’m always problem solving or stewing over the next idea, and for a while I battled with trying to find the off switch. But to my demise, I’ve realised that it never will switch off, and that’s a super power I need to learn to fall in love with. ( ps. The board above Susie Shaw’s head reads “Barca or Suz walks” taken in March 2023 )

The Rapid Designers are at OFFF Barcelona 🔥 Amongst all the brilliance we have absorbed this weekend it is definitely a highlight to hear from the brilliant creative that is Sagmeister. I thought I would share my learnings from him: - It’s essential to do personal work. No respected designer doesn’t do personal work. - We are fearful and find it scary to do something new when we are under a deadline from a client. - You have to get out of the way of your own shit to see forwards. We are too corrupted by information and data that our minds gets blindsided. - Emotional creativity is what is in us. Intellectual creativity is what a client wants. - It’s important to spend time in our own creative environment. - If design is a language then why only use if for commercial purposes? It’s a strong language that express things visually and can help and inspire people. - Functionality heightens beauty

fear of novelty or are the logos really that boring? it just so happened that the major players in the riga market have undergone rebranding in the past six months. overall, the procedure is necessary and useful, both for the city's visual identity and for the enterprises themselves. a successful brand cannot exist in isolation from the external environment, which is constantly changing. rebranding is a tool that helps a brand remain relevant over time. roughly speaking, it's the adaptation of a brand to changes in the market and audience. today, we consume an excessive amount of verbal and visual information daily: much more than in the '90s, 2000s, or even five years ago. simplifying design is directly related to its main function — quickly conveying information. logos are simplified to avoid overload and reduce the viewer's perception time: if an element doesn't make sense, it's removed. some data: – riga public transport 13k – riga zoo 40k – vivi 34k – riga international airport 93k – csdd (road traffic safety directorate) 18k last week i conducted a poll among the subscribers, and 340 people participated in it. you can see the results in the photos in comment section. for every company, the previous logo won, and the new versions lost. i'm sure that in half a year the picture will change. for the sake of experimental purity, i will conduct the same poll in the autumn and see the results. in general, modern consumers have an unwillingness to try something new or break away from the routine they are accustomed to. ancient instincts, a variety of protective mechanisms laid down by evolution, stand behind the rejection of the new. however, this doesn't apply to situations when the logo is really complete rubbish))) i like the new logos – riga zoo and riga international airport. i do not like the new logos – riga public transport and vivi. csdd logo is a question for me. in my opinion, it's important that the following parameters are taken into account in the logo: universality, semantics, conciseness, uniqueness, scalability. the main reason for simplifying the logo lies in its functionality: we live in a world oversaturated with information, so the desire to remove noise from surrounding objects is natural. Tribe Creative Solutions Agency #vomneisworking

Takeaway #1 from The Design Conference: Not getting the work you want? Collaborate, work on passion projects and build stuff you love. Then let the process play out. At Heydays Creative, we white label 99% of our services. This means that our best work is hidden behind non-disclosures. That's fine. But it's a bit tricky when you're trying to show what you can do and win new work. Rogan Jansen's conference opening talk hit me like a tonne of bricks. He spoke about how Dash Digital's portfolio was attracting a particular type of client, which was not necessarily the type of clients they wanted to work with. So, they started creating the work they wanted to attract and putting it out there. Essentially, 'build it and they will come'. And they came. I also talked to the Niceshit Studio team about some product videos I saw on their website that I really liked. "That product doesn't exist," they told me. "We created it because we wanted to start attracting more product work." And, what do you know... it worked! All this to say, keep an eye on Heydays Creative. We know what kind of projects we want to work on. It's time to start showing these companies what we can do. 💫

🎁 Order Your Business Opener Motion with Colorful Opener Introducing 'Colorful Opener' by WealWave – a symphony of colors and motion, designed to transform how the world sees your business. This isn't just a business opener; it's a journey through a kaleidoscope of animations and melodies that bring your brand's narrative to life. Imagine each frame painting a story, each transition echoing your business's ethos, all harmoniously synchronized with music that moves the soul. 'Colorful Opener' is your brand’s first hello, an unspoken promise of the vibrancy and energy you bring to your industry. Envision your brand's essence captured in a spectacle of color and rhythm, making that crucial first impression not just memorable, but spectacular. 'Colorful Opener' is more than just an introduction; it's an invitation to your audience to step into a world where your brand is the protagonist. It's where art meets marketing, where first impressions become lasting connections. Let 'Colorful Opener' be the gateway to your business's story, where every color, every beat, tells a tale of innovation, passion, and excellence. With WealWave's 'Colorful Opener', your business is not just seen; it's experienced. 🎁 Order Your Business Opener Motion with Colorful Opener https://lnkd.in/gAvqR8gu Milad Nikaeen Enciyeh Imanpour

🌊 Great to return to Hawaii last week for the East Meets West conference with Blue Startups in Honolulu. This annual gathering is dedicated to fostering connections among startup communities across the Pacific. I had the pleasure of delivering a keynote titled "Unleashing Business & Cultural Value through Brands, using Color & Typography," highlighting the importance of branding in today's competitive landscape, particularly within software and hardware companies, and the transformative power of Color & Typography as pivotal branding elements, which can create value in the following ways: ❤️ Emotional Connection 👍 Brand Consistency 👀 Market Differentiation 🚀 Perceived Value Enhancement 💪 Visual Identity Reinforcement Each of these values was illustrated with a real-life project I've worked on: ❤️ Emotional Connection - the story of the "Twitter Fail Whale," where colors and typography transformed a mundane tech error message into a symbol of Web 2.0 engagement, inspiring tech companies globally and shaping my journey in Silicon Valley. 👍 Brand Consistency - Explore how a strategic rebranding initiative, harmonizing branding colors and typography, propelled "BidAway" to raise millions. 👀 Market Differentiation - Uncover the strategic steps behind a successful rebranding that enabled a hardware company to secure half a million dollars in funding within 30 days. 🚀 Perceived Value Enhancement - Witness the remarkable journey of a sushi chain, where an effective rebranding effort turned struggles into a multi-million-dollar international success. 💪 Visual Identity Reinforcement - Learn how a revamped branding campaign at SXSW helped a startup secure millions in funding. A cohesive color palette and typography selection are the bedrock of a software company's visual identity. These elements can be refined through a strategic rebrand to encapsulate the company's ethos, values, and aspirations, resonating with target audiences and investors alike. By harnessing the power of premium design & typography, startups can differentiate themselves from competitors and convey their values & vision more effectively. I look forward to sharing more #creative case studies and examples. Feel free to suggest or comment if you'd like to hear about more design topics from me. Thank you for inviting me: Chenoa, Casey, David, and Kira. Thank you, Maya, for hosting the welcoming dinner & the warm introduction. It was a pleasure to reconnect with familiar faces and meet new friends in person at the conference in Hawaii: Jia, Jian, Edgar, Bill, Chris, Renee, Fan, Ayaka, Vincent, Ryan, Jennifer, Chiko, Kristen, Zach, Kainoa, Yogish, Makaiah. Thank you, Zohal, Bill, and Matthew—for your dedication to championing the power of typography & the value of design. Special thanks to Casey & Ayaka for the photos. #startup #typography #design #education #brand #creativity #business #hawaii #conference #bluestartups #startups  #AdobeExpressAmbassadors #Ad

Welcome to The Future Of, a new series presented in collaboration with digital brand guidelines platform Brandpad. Over the course of six articles, we’re speaking to the brightest designers, studios and agencies about the future of graphic design, unspooling the ideas that will shape tomorrow. ⁠ For the first topic, we look at The Future Of Type with Pangram Pangram, Otherwhere Collective, Rosetta Type Foundry and Beatriz Lozano. We’re curious – how will typefaces be created in the future? What kind of a role will emerging technologies play in how we make, use and experience type? Will the future be just as inclusive as experimental? We took our burning questions to some leading designers, foundries and thought leaders in the world of type. ⁠ Read it now → t-bi.link/thefutureoftype

📢 Say what?! Check it out! 🎉 I didn't realize just how important branding work is. I know 🙄... You can judge me. I was a naive, first time Nonprofit Leader. But we were all feeling it. ✨ Many folks on the internal team felt invisible in the former images and language. ✨ Our diverse clients expressed confusion about if they were outliers. Nope- you're the majority, we just weren't showing our partners accurately. ✨ Sales meetings lacked artifacts to reinforce key impact and service clarity. What we're doing is working, that should be front and center. ✨ At the beginning of my time, it even caused additional questions from funders - "In your application you said... we went to check your website and... can we do an additional check-in." Not efficient for either party. But now, our brand shows who we are and how we serve. I'm proud. ✊🏾 Shout out to Rebecca Bernard for her incredible leadership as our Director of Innovation. Gratitude to Flight Design Co. for their support in actualizing our vision. LinkedIn Community, when you visit our new website, whatchu thinkin⁉ #rebrand #educatorwellbeing #nonprofitleadership #innovation #teacherretention #storytelling #impact #marketing #pride