read about our new creative case for a client based in London⚡️
My precious 🥉 New case by idealers Did you know there are "kindergartens" for our pets? For one such center in London, we developed the positioning and branding. Here’s the story👇 Let's face it, modern life makes it challenging for people to give enough attention to their pets, especially when living in the fast-paced city. But this doesn’t mean neglecting their basic needs and proper socialization. Petstop London, on one hand, “frees the hands” of busy owners, and on the other, allows dogs to spend time without their owners in a beneficial and enjoyable way! 📌IDEA AND POSITIONING After analyzing Petstop’s existing and potential clients (considering the specific mindset of not just the English but particularly “Londoners”), we uncovered a valuable insight: People willing to spend significant money on their pets have a fundamentally different attitude toward them. They don’t want to “own” a dog; they want to “understand” their pet. They see them as full-fledged personalities. ⚡️Thus, we formulated the brand’s main mission: “Making dogs more understandable to their owners.” 🐶And defined a simple philosophical principle by which Petstop lives: “Let a dog be a dog.” 📌BRAND IDENTITY In developing the identity, we primarily relied on the interior design where pets spend most of their time. Check out this incredible sofa 😍 After analyzing colors, we decided to make a bright orange the primary color, complemented by pastel and sandy shades as accents. By the way, you know that moment when a dog runs around like crazy, seemingly playing with an imaginary friend? To capture this insight, we developed mascots – a puppy named Shaun and a rabbit named Rabby, imaginary friends for your pet who always greet you with wagging tails. 📌BRAND BOOK These and many other vibrant graphic elements were compiled into a brand book that became Petstop’s “design bible.” Attributes of puppy life became letters in the brand’s identity and are present on all graphic elements – from collars to car stickers, door hangers to tags, stickers, and decals. This was an incredible experience for us, firstly because we love innovative businesses)) And secondly, despite the clients being in faraway London, the lack of “live” meetings didn’t prevent us from understanding each other and completing the project to perfection! 💪What do you think?
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