idegy, inc. - a Boutique Merchandise Agency’s Post

When you’re the best in the game – it’s all about the plus! Licensed with the #NFL – that’s a plus. Ideas you’ve never seen before – that’s a plus. Merch that instantly becomes collectible – that’s a plus. Guaranteed on-time delivery – that’s a plus. Discover the difference that comes with decades of experience and people who truly care. #BrandedMerch #promotionalproducts 

It’s time to rethink the merch game. Why manufacture new when it’s really not necessary? Your brand can speak volumes without the waste. Let’s be honest - Most branded merch ends up in op shops or at the back of a cupboard, never to be seen by your customers ever again. At Lendy, we believe in smart solutions that don’t weigh heavy on the planet. 💛🌱 Save your merch budget for something that your team and customers actually need and want! ✨

Our brand is surging across distinct domains, come be the mind crafting our accomplisments with your innovative approach. Use your network to transform your city into shades of FTV's branded excellence. Ping us to secure your position as a FTV City Partner! #FashionTV #FTV #FashionTVIndia #FTVCityPartner #StrategyToSuccess #Uptrend #Brand #Crafting #Success #linkedin #linkedincommunity #linkedingrowth #linkedinmarketing

𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝗣𝗶𝘁𝗰𝗵𝗶𝗻𝗴: 𝗔 𝗟𝗲𝘀𝘀𝗼𝗻 𝗳𝗿𝗼𝗺 𝗧𝗼𝘆 𝗚𝗶𝗮𝗻𝘁𝘀 The toy industry is a masterclass in creative pitching, and there’s much to learn from their approach. Read the tale of how Mattel, Inc. won the 𝗛𝗮𝗿𝗿𝘆 𝗣𝗼𝘁𝘁𝗲𝗿 toy licence pitch. The team transformed the customer's conference room into a castle, everyone dressed in full wizard attires, having amazing toy prototypes, and as a grand finale featuring a Darth Vader impersonator representing their evil main competitor. They invested in video production and created adverts with FCB. This level of detail and theatrics isn’t just for show; it’s a strategic move to create a memorable, immersive experience that also showcases to the studio that the team understands and can capture the essence of the brand. Other industries can take a page from this playbook. Whether you’re in seafood, dietary supplements, or tech, the key is to embody the spirit of the brand in every aspect of the pitch. It’s not just about the spec and the power point; it’s about telling a story that resonates on an emotional level and leaves a lasting impression. Of course, Mattel couldn't have found a better man for the job than Paul Fish. He combines a rare level of creativity (for a senior executive, no offence to other senior toy leaders) with a brilliant strategic mind. He is also a natural presenter and entertainer, which I'm sure contributed to winning Warner Bros. Animation over. #BusinessPitch #CreativeStrategy #BrandExperience #IndustryInsights

Last call for the May issue of Toy World There’s still time to get involved in the May issue, but with Easter coming up, don’t leave it too late – here’s everything you need to know including the all-important deadlines. The May edition of Toy World will be one of our popular flip cover editions. The main issue will include a feature on Dolls & Collectibles, alongside all our regular features such as Talking Shop, Viewpoint and Allegedly, as well as all the latest toy and licensing industry news and insight, plus selected company profiles and special interviews. Flipping the issue will reveal the dedicated Licensing section, containing a Vegas Licensing Expo Preview, plus features on Character Licensed Merchandise and Hot Properties. Also, for the first time ever, a stand-alone supplement previewing the Toymaster May Show will be produced alongside the main issue, allowing retailers to preview what will be on show in Harrogate this year in the form of a handy guide which they can also take along to the event. #toys #toynews #toyindustry #licensing #retail #licensed #vegas #toymaster #character #dolls #collectibles

We talked with #retailers at #RSDSummerCamp and can confirm 👇 Customers LOVE used #vinyl (and other types of physical media like CDs, DVDs, Blu-Rays, video games, and collectibles)! For #recordstore owners considering #resale, here’s a blog post to help you develop a strong recommerce strategy from the start 🎵

When #people ask you what your company or #product name means (and they will), make sure it comes with a good story to back it up . With so much competition in the #marketplace these days , #consumers are seeking more than just a product : they’re seeking to connect with your #brand on an emotional level

I am a born and bred digital experience girl. Everyone knows that. Thus, I never really knew the power of merchandising until I came to ADVOC8. Now I see the unboxing experiences we create for clients like Audible and YouTube, and the merchandising services we provide to clients like Niantic, and I realize how integral the physical extensions are to the full brand experience. The merch we bring into our homes are the keepers of the memory keys. #brandexperience #brandimmersion #unboxing #merchandising

With the upcoming release of the new "Beetlejuice" movie, we're seeing a classic example of how licensed products can gain new life and energy. When the original movie hit theaters in 1988, it grossed nearly $75 million domestically, but the real explosion came afterward. The quirky charm of Beetlejuice sparked a wave of toys, games, and even a hit animated TV series that kept the character alive in the cultural zeitgeist long after the credits rolled. Fast forward to today, and the generation that grew up with "Beetlejuice" is now the demographic with the most disposable income. Nostalgia has proven to be a powerful driver in the market, as these consumers are eager to relive the joys of their childhood while sharing them with a new generation. This phenomenon taps into the concept of product life cycles. While many products follow a traditional curve—introduction, growth, maturity, and decline—some, like "Beetlejuice" merchandise, defy these expectations by experiencing second and third waves of popularity. This isn't just a resurgence; it's a revitalization that can unlock significant market potential. Given the success of similar nostalgia-driven franchises and the expanded avenues for content and merchandise in today's market, it's reasonable to predict that this new "Beetlejuice" movie could generate well over $200 million in revenue through box office sales, licensed products, and associated media. The original spirit of the film, coupled with modern marketing and distribution channels, is primed to capture both longtime fans and a whole new audience. As we watch this play out, it's a reminder of the cyclical nature of pop culture and the opportunities it presents for brands to reconnect with consumers across generations. #beetlejuicebeetlejuice #licensedproducts #intromark #popculture

Brands have a heartbeat and life story. JUST like an individual. It IS WAY MORE than just logos and "pretty things." But EVERYTHING in-between. Sharing and painting the story of that brand. Well. That's where copywriting comes in. Lighting a fire and the path for all the experiences it creates. In a "memoir-able" imagery space. 🫠🙃 The world of marketing and business is constantly changing and evolving. Copywriting is NO different. You need someone in your corner with the same growth mindset. And THAT is why and where it is important to have those similar values. On both scales. You want that person to FEEL the brand. Properly being able to document how it grows. In a world where everyone has their own perspective. Being important for the writer, to have an enjoyable experience writing for values they can fully level and get creative with. Challenging themselves to grow in their craft as well. So grateful for the many connections and relationships I've made during all of my growth, here on LinkedIn. What are your experiences as brands and copywriters? Better to align and have similar values? Let me know in the comments. #Copywritingperspective #lifestyle #freedom #Heartledbusiness #loveyourself #lovewhatyoudo