Identiti’s Post

In a world where consumer preferences shift rapidly, and economic pressures loom large, rebranding has become a key strategy for soft drink brands to maintain relevance and loyalty. Fanta's recent makeover, part of a wider trend seen in 2023, highlights the importance of evolving brand identities to resonate with cost-conscious consumers! Few more reads - Recent Re-Branding in different industries by WSJ - https://lnkd.in/ecsPKZHh 6 best soft drink rebrands in 2023 - https://lnkd.in/eAszsuQV Three Questions To Answer Before Rebranding - https://lnkd.in/e_9TNhuq

WSJ article this morning highlights the rise of store brands amidst inflationary pressures impacting consumers nationwide. Targeted digital media drives awareness, but conversion tactics should meet consumers in-store during the price-driven decision-making process. Vestcom's shelfAdz brings brand promotions and brand equity to life at the critical retail shelf moment. #vestcom #shelfadz

The Hershey Company, Total Wireless, wakse™, Gran Centenario, St.Germain, Chispa, Lunazul Tequila, American Signature Inc., Heritage Grocers Group …Nine #Brand Moves You Must Know About. A comprehensive overview on the latest brand moves and campaign launches.   #marketing #advertising #branding #digitalmarketing #socialmediamarketing

Spaza walls are an outward facing retail media space providing an intersection of both shopper and consumer interaction. We developed a spaza branding approach to drive visibility and demand for key brands. Spaza walls provided a conversion opportunity with creative specifically developed at both transaction driving (shopper) and equity building (consumer) objectives. The creative task was shopper biased given the location conversion opportunity of this retail media, requiring a clear call-to-action beyond product and price. #GreatWorkThatWorks #IntegerGroup #IntegerHotSpot #ShopperMarketing #SpazaBranding

POPCORN PACK BRANDING. Note the percentage of customers holding popcorn packs, place your brand on the packs and that's literally customers holding your brand. This leaves an imprint especially a reinforcement of your brand's visibility. We have done this with Samsung, Gree Air conditioner, Coca Cola, GTCO, Verve Card, Cadbury brands and more. #visibility #conversion #sales #profit #marketing #advertising #promotions #publicrelations #activation #launch #traffic #engagement

Cadbury created a billboard ad that chocolate lovers would find hard to resist. Isn't it tempting to think about crossing a billboard that shows a giant chocolate bar? On the way back to work or home, doesn't that make you want to stop and get a chocolate? This is the reaction Cadbury desired when it advertised the Billboard Campaign. Create your billboard design and social media marketing campaign with #MarketingHub! . . Reach out to us at 📧 marketinghubteam@gmail.com. . . . #Cadbury #Chocolate #CaseStudy #Billboard #Campaign #DigitalMarketingAgency #SocialMediaMarketing #MarketingCampaign #BusinessGrowth #CustomerEngagement #BrandVisibility #MarketingStrategy #SocialMediaSuccess #OnlineAdvertising #DigitalAdvertising

🛍️ Did you know? Statistics reveal that malls generate a whopping 80% of their annual revenue during the holiday gifting season. 🎁 This translates to a surge in foot traffic, making it the prime time to create more signage advertisement options at your shopping centre. From hanging banners to bathroom door decals to escalator signage, convert every empty space into an opportunity for extra revenue! For more details, get in touch with us on 1300 880 083 Jamie Tetley Arlene Espinosa #shoppingcentres #signage #advertising #shoppingmalls #mallsignage

Here's why The Coca-Cola Company's "Crushed Logo" campaign is a branding genius: Brand is what the audience perceives - your actual customers, not the audience in the C-suite or the boardroom. Brand that develops as the audience cohorts reshape themselves organically. Brands must remain responsive - roll with the times. Thinking of brand as a rigid construct meant to limit or filter out ideas is the dumbest thing a marketer can do. Innovation helps develop the brand further. The folks in Coca Cola's branding team know this and they're embracing it with all ❤️ #brading #fmcg #cocacola #vocabartist

It's mid-morning, you're feeling like a sweet snack that isn't calorific yet doesn't compromise on taste. What are your options? Throwing it back to just last month, when Fibre One went live across our Sainsbury's digital front of store screen with the perfect solution! Working with {Capture}, the ad campaign cheekily encouraged consumers to give it a try, whilst emphasizing the fact that it's only 90 calories per bar and contains 50% less sugar. #throwback #fibreone #capture #digitalfrontofstorescreens #cashstillmatters #atmadvertising #retailmedia #shoppermarketing #dooh

Chocolates are everyone's Valentine's Day favourite, but have you heard of an anti-Valentine chocolate brand campaign? Well, that's been Cadbury 5 Star's approach for the past six years. Let's explore their strategy behind it. Follow the link in comments to know more. #advertising #marketing #samosasnippets